Real Estate Staging / Home Staging Blog

head_left_image

Is ROCK & ROLL "Where Its At" for Home Staging?

 A winter's drive over the holiday weekend gave me a chance to reflect on all that I see going on in our industry. As I stand back and look WHO we are and WHERE we are... the more I am sure this industry is not quite YET ready to handle the BIG vision so many of us want. I see our collectivey industry action speaking louder then our words. This is not a BAD thing, this is just an "IS" thing.

Early last week I made a comment in a post regarding how home stagers could learn from the Realtor community who annually benifit from coming together and learning together as our own unified group like the NAR. There are MANY of us who are beginning to understand and believe in the fact that having common association(s) can be a good thing for ourselves and our clients. Terrylynn Fisher generated more compelling dialogue on the same subject when she wrote her own thoughts and feelings about having and an END GOAL of a NAR like association for staging in her post entitled: Exclusionism keeps us small and weak! 

It is no secret that to ultimately achieve an end goal it must first be envisioned. Having the END GOAL of a NAR like organization/assocaition for the home staging industry is AWESOME... and I embrace THAT goal 100%. But I thnk maybe we are trying to hard. Not loosing site of the END GOAL, maybe what is more important is that we FIRST define and take smaller steps that start moving us to that "associated" END GOAL.  

To helps us see where we are and to help us define the steps to move ahead we need to ask ourselves "what do we as stagers REALLY want for and as our industry?" Then take a hard look and ask if this is what our collective actions are communicating in spite of what we think?  Is what we REALLY want happening equal to the vocal minority that is shouting for a BIGGER picture? If you think it is then why does it feel like we are still stuck here?

Why isn't there this vast tidal force moving us toward a greater good that some of us are shouting for?

Well, I believe part of the reason is the fact that our industry is riddled with distrust, misunderstanding, conflicting philosophies, and egos. PLUS this industry is trying to GROW and UNITE during the WORST real estate market in decades. But even though this obviously is NOT ideal, this should NOT stop those of us who are committed to creating something more for ALL in this industry.

So as an industry (or fledging industry) how we ARE working to get unstuck? Well maybe, without realizing it, we are getting ourselves out of this rut by starting with a rock and roll motion... kind of like what one does to get a car unstuck out of a snow bank. I have come to observe that sometimes when someone tries to rock forward for this industry, there are those that roll back. Is this BAD? I have to say "No". Do I like it? Well I have to say "NO" again. But it is a reality.

Case in point...SIF now has over 25 Roundtable discussions planned for all over the USA and Canada, and even though we have "rocked" there are some who feels it is necessary to roll with their own independent gathering of stagers they too have dubbed a "round table". What are this person's "underlying intentions"? I really don't think it matters? Is this a bad thing that it is taking place? I really don't think it is. This just is the rock and roll I am talking about. Different interpretations of a similar thing can be helpful, but who we are and HOW we respond matters MORE.

When someone seems to rolls forward the rolling back response can seem like negativity.(Please do not confuse this  use of the word "negativity" with with mudslinging.) But I am beginning to see how this BACK and FORTH motion WILL create the monument that will get us unstuck so that we can trust and fully embrace bigger goals like creating an NAR for home staging. 

There are a lot of little things that can be done to get us unstuck and driving on to our associated END GOAL. To get a car unstuck there are a number of things one can do, like: put on chains, throw down rock-salt, shovel out the snow packed under, or just give a push... likewise there are many little things we can do to help move us all along and to be associated in a way that benefits all.

While I have hoped we would move faster... this is not all doom and gloom. I have come to learn that our industry IS moving and moving in the way it is supposed to. My hopes are based on MY rocking vision... but with each passing day I see there are those rolling with equally important visions that need to be taking into account too.

Just my thoughts as I rock and roll...

Me

Comment balloon 25 commentsCraig Schiller • November 26 2007 07:50AM
Is ROCK & ROLL "Where Its At" for Home Staging?
share
A winter's drive over the holiday weekend gave me a chance to reflect on all that I see going on in our industry. As I stand back and look WHO we are and WHERE we are… the more I am sure this industry is not quite YET ready to handle the BIG… more
A Thankful Message for all our "Colors"
share
Oddly, of all weeks, I stumbled on a old song… we all have heard before. But sometimes an "old" song can sound new. In light of recent Home Staging Industry issues and dialogue… more
It's CLEAR… 21 SIF RoundTables Across North America Are Going to…
share
Yesterday both Chicago and Manhattan successfully held their respective Stage It Forward (SIF) ROUNDTABLE discussions. Earlier today I spoke with Val Allocco who was the facilitator for in Manhattan. Val said that their group had about 15 attendees… more
STATISTICAL VERIFIABILITY… Key in Our Crawl Toward Professional…
share
On Monday I introduced SIF Quarterly Qwik Staging Stats ( QSTAT ) program to the stagers here on ActiveRain, and yesterday I introduced the concept to the Realtor community in a post called REALTORS… Will Staging Stats Crack Your Nuts? While… more
REALTORS… Will Staging Stats Crack Your Nuts?
share
You have all read the stories and/or watched the HGTV shows triumphantly boasting… " SOLD in one day after home staging! " "Multiple offerings after home staging! " "SOLD at first open house after staging! " But even… more
What has ActiveRain Done Lately? How About Unifying an Entire…
share
This past Saturday something small yet amazing happened in an industry… and it is all because of ActiveRain. The home stager's group Stage It Forward turned one year old. Now this might not seem like much, for those of you are NOT home stagers,… more
Stagers: We are Talking in AZ to Carry the Staging Message Forward.
share
Well in less than one hour the first Stage It Forward Roundtable Discussion will be taking place in Scottsdale. Many of you emailed asking that I send you the questions we gathered from stagers all over North America… so here they are. I thought… more
Arizona Home Stagers… You're Invited to the Round Up
share
How can a simple phone call to set up a friendly meeting turn into an industry "summit"? Easy… just have one ActiveRain member talk to another. Since I have been a member of ActiveRain, I have met amazing people in the real estate… more
Bad Staging… EXPOSED!
share
One of my favorite blogs to visit outside of ActiveRain is Athol Kay's ReAgent In Connecticut I see a section on his blog as it having a parallel relevance to the practice of home staging.. which I will explain in a moment. Anyway, I like to… more
Are You and Your Seller's Thoughts in the Gutter?
share
Until recently, it was always true that what a homebuyer saw when they first drove up a property could either make or break its sale. For if the home was appealing, from the gutter, it was said to have "Curb Appeal". Which was a good thing… more