Real Estate Staging / Home Staging Blog

head_left_image

"What, How-N-Why?" This was How Our Day Flew By...

 Blogging was QUITE a popular topic yesterday at Emagine 2007 Expo... and educational event Coldwell Banker held for its agents in Chicago.

I'm happy to report back that the day FLEW BY as ActiveRain's Caleb Mardini and I answered questions about blogging in the "Blooger's Lounge" set up at the Expo. I gotta admit it was very clever and forward thinking of Coldwell Banker to devote an area to where its agents could come and inquire about blogging. The Blogger's Lounge was very, very popular. (See Photo - Left) In fact, at one point I actually thought I was going to loose my voice as we answered over and over again the same 3 questions about blogging, which were:  "What is it?" "How is it done?" and "Why do it?"

I believe that there are no such things as coincidences... when the time is right the right things will come.  And the right thing came for us. A simple and definitive example to the power of blogging came early in the morning that would be the perfect answer the "What, How -N- Why" questions we would be hit with all day long.

Early in the morning 2 agents came up to us to inquire about blogging. As one of the agents was talking, she looked at me and said... "Hey, I know you. I was on your blog this morning!" When I asked WHY she was on it, she said that she had lost her info sheet for the day's upcoming Expo. In hope of finding the address and times for the event she decided do a goggle search on the term "Emagine Expo." Where did that search taker her? RIGHT to my, my September 28th blog post "EMAGINE... Education is Part of the Silver Lining in a Slow Market " posted here on ActiveRain. My blog and that post was #3 in google search results and considering that yesterday there 143,000 possible results (Caleb and I checked) on Google for that search phrase... THAT is amazing placement! When we pointed out this to her and the many other What,Why-N-Hower's throughout the day, we could literally see people "getting" the powerful impact blogging has.

From the Blogger's Lounge experience to participating as a guest expert in 2 great panel discussions (on blogging & home staging) I have to say I really enjoyed being part of such well planned out and executed day. Anne Marie Schafer, Director of Professional Development & Education for Coldwell Banker and her team put to geather a top notch educational event. The venue was perfect, the exhibit area was great, the general assembly speaker was informative, the food was plentiful, the break-out sessions were varied and well attended. Considering the challenging market, the day could have gone quite differently,,, but the end of the day speaks volumes as to how successful the day was. for about 1,000 agents stayed on to celebrate and enjoy a wonderful cocktail party.

So thank you Coldwell Banker, for the opportunity to share my wisdom and insights on my 2 marketing passions... blogging and home staging. I was honored to be asked and proud to be part of this QUALITY educational event.

Blog On and Stage It Forward...

Me

 

PS: Click here to read a "staged blog." This quirky explaination shows just how these 2 marketing tools are more similar then you might first think.

 

 

 

Comment balloon 20 commentsCraig Schiller • October 04 2007 06:51PM
"What, How-N-Why? " This was How Our Day Flew By…
share
Blogging was QUITE a popular topic yesterday at Emagine 2007 Expo.. and educational event Coldwell Banker held for its agents in Chicago. I'm happy to report back that the day FLEW BY as ActiveRain's Caleb Mardini and I answered questions about… more
EMAGINE… Education is Part of the Silver Lining in a Slow Market
share
So the market is slow… ok its VERY slow. So what can you do? Well I think with every dark cloud there is a silver lining. One "upside" to a slow market is it provides an opportunity for rapid professional growth and development.. and… more
SELL the TOUR to Sell the House!
share
Whether it is in our work life or in our personal life, each day we are all hit with a ton of advertising messages Because this is so, the trick for those of us in sales is to find new ways to cut through the all the noise and get our message… more
Clearing Up Churned Waters
share
Recently I wrote and posted 2 similar blogs entitled: Inconvenient Truths about Home Staging A shorter edited down version was posted here on ActiveRain while a more complete and comprehensive version was then posted here on what I call my.. more
Inconvenient Truths about Home Staging
share
Last Friday, I happened to be contacted by the Chicago Tribune to discuss something that coincidentally had been on my mind for quite a few days. For days now I could not stop thinking about the recent report published by the National Association… more
Buyers Seeing Red… would Martha say "It's a Good Thing? "
share
Home Stagers understand that the time spent a home buyer spends touring a home is relatively short. Experienced stagers rely on techniques and practices that will HELP maximize what a buyer sees and experiences in a property in that relatively short… more
All the Advertising without the Nausea!
share
Being that I work in an industry that CREATES first impressions I am a stickler for how end results look. This coupled with the fact that I worked in graphic arts, print media and advertising for years… I am passionate about how an advertising … more
People Like Touching Our SIF Stuff
share
Just a quick update… This past August 4th the Stage It Forward (SIF) widget was created & released. Since then, I am happy to report, it has been doing well and is attracting a nice amount of attention in the way of clicks. 2, 176 clicks to be… more
One Blog Post on "Emptiness" Sure Did Fill Up the…
share
Who says blogging on Real Estate industry topics does NOT get you noticed? This is a tale that stresses the importance of and reason for finding your own blog voice and sharing your own voice. Recently, I was approached by Design Talk an… more
Another new "TOY" for Stage It Forward Members
share
With Stage It Forward on the Go and on the Grow.. I thought it might be good to have yet another new FREE "toy" for members to use to show their affiliation to one of the busiest groups on ActiveRain. This new "toy" is a… more