Real Estate Staging / Home Staging Blog

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Do Shifty Sellers Stage to Bamboozle Buyers?

Realtors, if you use home stagers, here is a point to ponder...

Should an occupied property that HAS been staged be ADVERTISED as such? 

I bring this point up as I feel an educated Realtor is an empowered Realtor.

So, before answering "YES" consider this... I personally think it is the LISTING REALTORS responsibility to decide if, when, where and how to reveal the fact that a home has been staged.

With more and more people understanding what staging is and how it can actually INCREASE the asking price of a home, some buyers, may use that fact AGAINST the seller that has staged their property, and negotiate a price they "feel" is more appropriate.

Another negative, about advertising a home as "Staged 4-Sale" is a buyer might feel as though just the surface has been "touched-up" and they are being DUPED into buying a house that is less than what they are seeing.

So, my advice is, when advertising within the industry to fellow Realtors, such as within the MLS, it may be fine. This allows the BUYER'S Realtor, who has a much better read on their client's "sensitivity," to decide if they want to reveal the staging fact to THEIR clients.

TIP: While YES, visually preparing a home so that it is appealing to a buyer is a foundational practice of a Stager, a Stager's responsibility is also to teach Realtors and sellers how to best utilize the tool so that it has NO OPPORTUNITY to work against the sale of the home. True Staging IS a complex marketing tool. Staging is NOT just decorating.

When interviewing a Stager ask them the simple question: "Should an occupied property that HAS been staged be advertised as such?"  then wait for their reply.  If they are quick to answer "YES" or "It really doesn't matter" then I fear that if they don't fully understand this basic subtlety, And if they don't get this, then what else about the "Staging Tool" might they not fully comprehend or incorrectly apply that will ultimately give the seller LESS than the sales result they were hoping for?

Educate It Forward...

Me

 

THANKS Pittsburgh WPIX -TV 11. I am glad you like my "pretty" blog on home staging. Check out my featured link here.

 

Comment balloon 49 commentsCraig Schiller • May 02 2007 09:56AM
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