In today's age, where it seems like it is all about hard core marketing, sometimes what is forgotten is that marketing is ultimately about building authentic relationships.
A simple thank you card can so easily begin or solidify a relationship... IF one writes and formats the note's message correctly.
Here are some simple tips that I follow...
- Write from the heart... don't try to sell ANYTHING
- Make it personal... refer to something ONLY you and that person know and share
- Write something that you think will make the person smile or chuckle
- The card is to THANK and ONLY SINCERLY thank... it is not a camouflaged sales pitch
- Hand write it
- Just sign your name... no need to tuck you business card in it. If you were sincere, the person will remember you for a lot longer than the period of time it takes them to throw your card away.
- Use a real stamp (I also recommend commemorative stamps) not a postal meter mark
- Hand write the envelope out too, don't put your name on the envelope just a return address. It adds a bit of mystery and intrigue.
- Expect NOTHING in return. If you can be generous without having any ulterior motives... then you really are being thankful.