Real Estate Staging / Home Staging Blog

head_left_image

The "art" of the THANK YOU NOTE

 In today's age, where it seems like it is all about hard core marketing, sometimes what is forgotten is that marketing is ultimately about building authentic relationships.

A simple thank you card can so easily begin or solidify a relationship... IF one writes and formats the note's message correctly.   

Here are some simple tips that I follow...

  1. Write from the heart... don't try to sell ANYTHING
  2. Make it personal... refer to something ONLY you and that person know and share
  3. Write something that you think will make the person smile or chuckle
  4. The card is to THANK and ONLY SINCERLY thank... it is not a camouflaged sales pitch
  5. Hand write it
  6. Just sign your name... no need to tuck you business card in it.  If you were sincere, the person will remember you for a lot longer than the period of time it takes them to throw your card away.
  7. Use a real stamp (I also recommend commemorative stamps) not a postal meter mark
  8. Hand write the envelope out too, don't put your name on the envelope just a return address.  It adds a bit of mystery and intrigue.
  9. Expect NOTHING in return. If you can be generous without having any ulterior motives... then you really are being thankful.

Craig

Comment balloon 13 commentsCraig Schiller • July 30 2006 01:26PM
The "art" of the THANK YOU NOTE
share
In today's age, where it seems like it is all about hard core marketing, sometimes what is forgotten is that marketing is ultimately about building authentic relationships. A simple thank you card can so easily begin or solidify a relationship… more
UP STAGING the competition… 2 VERY different stagings on the same…
share
Realtors need to know that just because a person or business call themelves "stagers" does not mean that they can actually do a professional job. EVEN if they are "Accrediated". Here is an actual job we recently re-staged. The… more
Stagers stepping out of the box…
share
When staging a property… scale, proportion, color and style matter greatly. That is why we have developed our own extensive Staging Prop Library that allows our Property Stylists to select just the right pieces that subtly blend in, yet… more
Staging as advertising expense?
share
In the short time I have been a part of ActiveRain, I am amazed (and delighted) at out how many of you have either commented to my BLOGS directly or sent me an email about what I share. I just thought I was an average guy with some thoughts… more
Stagers: Certified, accredited and waving a magic wand…
share
I feel compelled to yap a bit more on my blog from yesterday. First, keep in mind that what I have to say is just my opinion based on my observations. But after yesterday's insightful comments from Kristal Kraft, and Geri Sonkin I was inspired to… more
Under Qualifed "Stagers" Flood the Market
share
Too many unqualified and untalented people are entering the field of staging… seeing it as a way to make a quick buck. It is easy to separate the amateurs from the professionals. Since they are in the business of "good first impressions"… more
What Every Realtor Should Know About Home Staging
share
Because real estate staging is still relatively new in the Midwest we still get a lot of questions from Realtors about our services. Many Realtors say they already "do their own staging"… which I think is great. But in this… more