Real Estate Staging / Home Staging Blog


Good Photography Tells the Story the Media Wants to Tell of Us

 This is a story that bears repeating... I know I have blogged before about how important good photography is to tell your own story but now I have proof as to how it can help you tell a BIGGER story.

National print media uses the web as a means to find good photos to use in conjunction with the feature stories they are publishing on the home staging and interior redesign.

Home Magazine recently found our website and contacted us, asking if they could use photos of our staging work for a feature story they were going to be publishing in their June 2007 issue. Of course we agreed. 

But the point I really want to make is... we shoot our jobs. We made a commitment right from the start to take the time to completely and thoroughly photograph each and every one of our stagings.

Through the years, with each home staging we completed and photographed, we got better and better at capturing our work. Yes, it took us awhile to learn how to use our cameras... but we have gotten pretty good at it. We are all self taught.

There may be a time when we will have to hire a professional photographer... but investing in the time to learn and do the best we can has paid off now in yet another way.

Thanks Home Magazine... we are thrilled and honored!




Comment balloon 35 commentsCraig Schiller • May 17 2007 03:21PM


Craig- this issue has been sitting on my nightstand for days reminding me that I do not have time to read.  I had not idea this article was inside!  I ran right upstairs to get it and read the article.  Congratulations - your photos ARE great.  No wonder they wanted to use them!
Posted by Kimberly Wester over 13 years ago
Craig- keep reminding.  Staging makes the difference between selling a house, and having it sit.
Posted by Laurie Mindnich over 13 years ago
Craig - Congratulations!!!!  I am working all the time on my photography skills.  I recently took afters shots of a kitchen that I staged.  We really did a lot of work and the outcome was great.  Took a few months complete the job. When I went to check out the B&A's I realized that the before was shot ,before I got my new camera, and before I really knew what I was doing.  I only took one photo and it is terrible.  There is nothing sadder than a great transformation going to waste due to poor photography. 

Hopefully that will not happen again!  Live and learn. 
Posted by Maureen Maureen over 13 years ago
Craig, Have I told you how happy I am for all the success and attention you have been recieving? I pleased to call you my friend. Keep it up.
Posted by Bryant Tutas, Selling Florida one home at a time (Tutas Towne Realty, Inc and Garden Views Realty, LLC) over 13 years ago

Craig - how come Oprah hasn't called you yet?  Or did you already turn her down ...

Posted by Sandi Gerrard over 13 years ago

Hi Craig,

Congrats for having your photos featured in Home magazine - that's quite an accomplishment!

I must admit that I knew absolutely nothing about taking pictures and then went and bought a digital camera that I knew even less about.  Being that I am a 'show me' person and didn't read the manual, it's been a real learning experience for me!

You have taught me a lot about taking pictures - I have learned from your different blogs on the thank you!  I am taking better pictures now than I did in the beginning, and I trust that I will keep getting better as I go along.



Posted by Val Allocco, HSE; ASHSR - Home Stager, for Manhattan, Brooklyn & Long Island (Staged 2 Sell New York & Long Island) over 13 years ago

Congratulations, Craig!  You're right, in such a visual business great photography is crucial.  Clearly you've done a great job representing the work you do.  Good work!

Leslie Olson   Leslie Olson Interiors - Austin, Texas (launching site next week!)

Posted by Leslie Olson, Interior Design and Redesign - Moved to Austin! (Leslie Olson Interiors) over 13 years ago

Wow oh wow!  Congratulations, Craig.  Gorgeous pictures.  Given how important photos are, I'm considering hiring a professional for some of the homes I've staged.  I Just need to get out there and get some pricing from them to ensure its' not cost prohibitive.

Congrats again.

Kathy Nielsen Georgia Interior Solutions  


Posted by Kathy Nielsen, Atlanta Georgia Home Stager ( over 13 years ago

I love your photos as well, good on you and Home magazine for finding you. 

I just recently bought a wide angle lens for my camera and know I'll have to get good at it quickly so I can include virtual tours in my services now that I've been introduced to Real Estate Shows.  Now if I can just find the instructions...

Posted by Tina Parker, CNE, REDM, SRES, CSP Home Staging REALTOR, Halifax (Keller Williams Select Realty) over 13 years ago

Hi, Craig..

Fantastic pic's!

What can I say? You're right....and this is an area where I am in some need of tips/suggestions!




Posted by Julia Fedak, IRIS, CSP (Platinum Home Designs ) over 13 years ago
Kudos for the photos! You're leading the game forward for all of us with your work and reputation.  That's a powerful thing.
Posted by Karen Otto, Plano Home Staging, Dallas Home Staging, (Home Star Staging) over 13 years ago
Congratulations on your much deserved success. You are so talented and I am so thrilled that you were recognized for this. Please remember us little people when you get your own show! Love kh
Posted by Kate Hart (Hart & Associates Staging and Design) over 13 years ago


Congratulations! Your posts have actually caused me to hire a professional photographer. Well hire is a loose term, I actually barter with him. He takes my photos in exchange for me promoting him to agents in my newsletter and when I stage vacants his work is what is displayed. So far this arrangement has worked out well.

Posted by Anthea Click, Nashville Home Stager - Selling Nashville, TN homes quickly! (Fresh Perspectives - over 13 years ago

Craig, you know we all bow down - and stand in awe of you! 

You know  that you've taught me so much about photography.  It has helped my website out tremendously. 

It couldnt have happened to a better person!

Posted by Marci Toliver, Anderson SC, Spartanburg,Greenville SC, Home Staging (438-4642) over 13 years ago
Congratulations and kudos to you, Craig!  Your photos are outstanding.  Wish you could teach a class to us!  May you have many more successes in your future.
Posted by Maureen Bray Portland OR Home Stager ~ Room Solutions Staging, "Staging Consultations that Sell Portland Homes" (Room Solutions Staging, Portland OR) over 13 years ago
Congratulations, my friend. Your photos do rock to the max. It is no wonder this magazine wanted to feature you.
Posted by James Frazier (James Frazier Personal Development Coach) over 13 years ago
I'll put the Home mag in my hall of fame
Posted by Kathleen Lordbock, Keller Williams Realty Professionals (Keller Williams Realty Professionals) over 13 years ago
Craig, you inspire me.  Your pictures and blogs are great.  Keep them coming. Congratulations on the spread in the magazine.   Betty
Posted by Betty Haney (Haney Consulting) over 13 years ago

I was thrilled and shocked when I got into bed the other night and opened up this magazine and saw your pictures!!!  I got a cold sweat and read the caption over and over.....Chicago based company.....REAL ESTAGING!!!!  I felt like a proud!!  You go boy!!  I am so happy for you.  Can I have your autograph??   :)


Posted by Janice Sutton, Home Stager - Temecula Murrieta (1st Stage Property Transformations ) over 13 years ago
Congratulations!!!  How exciting!!
Posted by Karen Rice, Northeast PA & Lake Wallenpaupack Home Sales (Davis R. Chant, REALTORS) over 13 years ago

Craig, fantastic news--congratulations to you, and to Home Magazine for finding these Realestaging photographic gems to feature in their home staging article. 

Your hard work and perseverance deserves recognition!

Posted by Sue Argue, NH Home Stager (Staged First Impressions) over 13 years ago
Craig: Big congratulations--and your work deserves the attention it is getting!
Posted by Roberta Murphy, Carlsbad Real Estate and Homes (San Diego Previews Real Estate) over 13 years ago

Congratulations! It couldn't happen to a better person. Your success is a real inspiration for each of us.

Posted by Toronto's 2 Hounds Design: Decorating + Staging (2 Hounds Design + Home Staging) over 13 years ago

Craig, you RULE!!!!!!!!!!!!!!!!!!!! I'm gonna run out and get a copy of this. And, like Janice, I'm going to get those "maternal" feelings LOL

Wish I was there and could "tour" all of your jobs. I'd do ya right! ;)

Dawn Shaffer

Posted by Dawn Shaffer Life is good! over 13 years ago

Congratulations!!!!   Wow!  That is almost as cool as Jane Fonda having your love child. 

Seriously (which is very hard for me), you deserve the mention.  I am going to get a copy so I can point to it and say "HEY, I KNOW THE GUY THEY ARE TALKING ABOUT HERE".

Posted by Linda Davis (RE/MAX Home Team) over 13 years ago
Can I have your autograph now so that when you are rich and famous... I can sell it and make millions?  This is fabulous news Craig.. much deserved!  Your work helps us all.. thank you :)
Posted by Lori Kim Polk, Home Stager - Roseville, Sacramento ( Premiere Home Staging : Home Staging Services) over 13 years ago

Craig--- Congrats on the Home Magazine feature! 

Posted by Erica Howard (Take 2 Home Staging) over 13 years ago

Hi Craig,

That is so cool, Congratulation! I have to admit I am a camera noob! But your posts on cameras and pictures taking have really helped a lot. I even had the realtor I work for use my pictures instead of hers because mine were taken at a better angle. While I have a looooooong way to go, I am gretting better! Thank you!

Posted by Penny Schoenbeck, AZ Home Styling (AZ Home Styling & Redesign) over 13 years ago

Congratulations Craig.  I need to obtain a copy so I can further admire your work and acknowledgment.

Thank you for reiterating the importance of good photography when selling.  Have you seen the article published in The New York Times: Making Every Pixel Count?  For those interested, I recommend checking it out.  http://

Posted by Suzanne Bennett, Sold By Design- St. Petersburg (Sold By Design) over 13 years ago

Congratulations on the spread Craig! Your photography is unparalleled!  

I think it's critical for stagers to train themselves on photography as well.  Through practicing and photographing my work I've learned what the lens likes and dislikes, and it's changed and improved my staging strategy!  I now focus my staging around the 'list' look of the room. 

I'll be picking up a copy of Home Magazine today!!! 

Posted by Jessica Hughes (Ambiance Staging) over 13 years ago
Question:  do you offer photography as part of your services to your clients?  If so, how many of your Realtor clients utilize your photographs?  Do you size them for the MLS for them?
Posted by Jessica Hughes (Ambiance Staging) over 13 years ago

Congratulations!  Your blogg has inspired me to pick-up my camera and re-do some of my listing shots.  Thanks for sharing your great ideas!

Posted by Vincent Ambrose (LRS Central Coast - Property Management) over 13 years ago

Hi, Craig --

I just read that issue on Friday and I thought it was about you.  Great photos of nothing less than a great job!

Tammy Kemp -- First Impressions

Posted by Tammy Kemp (First Impressions Home Staging& Interior Redesign) over 13 years ago

I just bought this magazine today and was excited enough to see an article on Staging, but when I read the captions to the pictures and saw REAL ESTAGING, I was REALLY excited!  Congratulations and the photos look amazing.


Posted by Gina Dougherty, Home Staging Redondo Beach, CA- (Fusion Design Consulting) over 13 years ago

WOW Craig, You deserve it, thanks for all your tips to make us all better!


Posted by Kathy Dyer Roseville Sacramento Staging Real Estate Home Stager Services (One Step Staging- Home Staging services Roseville/Sac areas) over 13 years ago