Real Estate Staging / Home Staging Blog


Another FEISTY BLOG about "Professional" Staging!

Well it seems like everyone and there brother/sister is becoming a stager. Which is a good and bad thing. 

GOOD... because it means the industry and the concept is growing.

BAD... because is seem like all a person needs to do is get a cute name, business card and an accredited/certified “staging fairy” can turn them into professional stager. Hocus Pocus!

Well tonite I JUST went to a staged home site where a “professional” proudly displayed their work. AND I KID YOU NOT... the BEFORE was BETTER THAN the AFTER! The BEFORE was BETTER!!!!!


OK, I am a bit miffed! NO, in fact I am VERY miffed. WHY? Because this is NOT helping our industry grow.

Bad staging AND bad stagers makes the rest of us look like a bunch of charlatans trying to take people for a ride.

THE FACT that the "staging professional" did not even have an understanding of what constitutes good staging ticks me off. AND on top of it all this person has the audacity to boast that they are “accredited”.




Comment balloon 5 commentsCraig Schiller • September 27 2006 06:22PM


Craig, welcome to the world of Real Estate where everyone is an expert. Just keep doing what you are doing and you will remain at the top.

Wow, I just got "lemon" how applicable.

Posted by Bryant Tutas, Selling Florida one home at a time (Tutas Towne Realty, Inc and Garden Views Realty, LLC) about 14 years ago

Hi Craig - I appreciate your enthusiasm for your profession and have picked up some great info from your posts. Not sure if it was you or another stager that said "the cost of staging is often far less than the first price reduction."

My question is what specifically should a REALTOR® look for in choosing a stager? (That could be your next topic!)

Posted by John Novak, Henderson, Las Vegas and Summerlin Real Estate (Keller Williams Realty The Marketplace) about 14 years ago

John... we ALL say that and need to continue to say that. I happened to be blogging the reply to your question... WHAT TO LOOK FOR IN A STAGER, as you were posting this comment.

Posted by Craig Schiller about 14 years ago
Craig,  I'd also like to know what kind of training should go into the making of a professional stager.  I look at some of the websites and cringe thinking exactly what you did . . . how did this improve the room?  Plus, some of the websites are about me, me, me, me, me, instead of what "me" can provide.  I see your website and I SEE what is provided.  I SEE improvement.  I use my eyes.  Another stager's website isn't so helpful.
Posted by Bonnie Erickson (Tangletown Realty) about 14 years ago

Ooops, I missed this blog. WOW that is exactly what I fear is going to happen this coming month. Barb Schwartz will be in Atlantic City on Dec 5,6 at a huge realtors convention teaching realtors how to Stage. Everyone and their uncle is going to think they can do this. I just got a call from a realtor wanting me to take a look at one of her listings. I always have them email me the listing prior to visiting the home. Anyway she said not much needs to be done, we just lowered the price, but I want you to come and see it. HELLO the pics are horrid, pink walls, large TV armoire in dining room, treadmill (proudly displayed in Master Bedroom) for starters. they are so freakin clueless and THAT is how this industry will develop if WE do not do something


Phyllis Pafumi  

Posted by Phyllis Pafumi, ReStyled to Sell Staging Homes NJ (ReStyled to Sell Home Staging New Jersey) almost 14 years ago