Real Estate Staging / Home Staging Blog


Who wrote the book on Home Staging?


Well from the looks of if... 5 different people so far. So there is NOT a lot written about the subject as of yet.  I happen to own all but have only read 4 of the 5 books listed here so far.  And I gotta admit... not all staging books are the same.

I am actually surprised to say that the ONE BOOK I thought would and SHOULD be the best of the bunch... is a bit of a let down on a number of levels.

While this industry is still on the grow, so I am sure there will be more an more written about staging in years to come.

With that in mind, I will say that the one book that I thought was one of the best for people (both sellers & realtors) wanting to LEARN basic and practical staging tips was Lori Matzke's book.  Lori’s book was chock full of beautiful color example photos... and it is a lot easer to SHOW staging techniques than talk about it in just boring black and white text.

So here is the list of Staging Books I know of/have:

  • Designed to Sell by HGTV
  • Dress Your House for Success: 5 Fast, Easy Steps to Selling Your House, Apartment, or Condo for the Highest Possible Price! by Martha Webb and  Sarah Parsons Zackheim
  • Home Staging: Creating Buyer-Friendly Rooms to Sell Your House by Lori Matzke
  • Home Staging: The Winning Way to Sell Your House for More Money by Barb Schwarz
  • Peggy's Corner: Stage Your Home for Profit by Peggy Selinger-Eaton & Gayla Moghannam

These books all can be found on Amazon… if your are interested in learning more I strongly suggest you check out them out before you buy. I will say you need NOT buy all.

If anyone knows of any other books... please let me know. 

Comment balloon 14 commentsCraig Schiller • October 09 2006 07:55PM


Craig, sounds like you could be positioned to be #1 of six!  PS: I loved the cover you had on your other blog; my best friend who is a msytery writer used to write romance novels too so I've heard lots of stories about how covers got picked, usually without being the one she wanted lol. 

Posted by Carole Cohen, Realtor, ePRO (Howard Hanna Cleveland City Office) about 14 years ago


THIS was to be my blog on Saturday... until my thoughts were corrupted and tickled and I came up with the cover for my book... well I mean Reala Stager's book.
Posted by Craig Schiller about 14 years ago

just turn you blog into a book and sell it.  I thougth you were writing a book on staging?  I wonder what is going to happed to all those HGTV shows when as the market slows?

Posted by Teresa Boardman (Boardman Realty) about 14 years ago

I think HGTV has turned into Real Estate TV.  I hope that you write a book, get a show, anything your heart desires!

As for the books, thank you for the tip.  I need to take a trip to the local Barnes & Noble.  I'll let you know if I find anything else.

Posted by Sara Lipnitz (Max Broock Realtors) about 14 years ago

Craig, I have two of the books....Lori Matzke's and Barb Schwarz's.  I agree with your assessment of Lori's book, but then again I may just be biased....afterall, I am one of her Affiliates and she mentions my name in the back of her book. 

I am also a graduate of Debra Gould's Staging Diva program.  I took both those programs and bought Barb's book (Lori sent me hers free) because I want to learn everything I can about the best ways to market my business and educate the public about staging.  I chose Lori and Debra's programs because they have hands-on knowledge and experience of what it takes to build a staging business from the ground up.

Posted by Judy Kincaid about 14 years ago

If you had to pick one book to recommend to a novice what one would it be?

Perhaps this is a wonderful business opportunity for could create an authoritative resource on the subject.

Posted by Professor X (NONE) about 14 years ago

Bill Walker Realty logoThe major "Staging" need I have is to have the herd of elk show up in the middle of the field when my prospect is surveying the north section of the ranch for the first time. - Happy Trails to You and Yours, Bill Thomas,, Log Cabins For Sale

Posted by Bill Thomas (Request For Deletion from AR) about 14 years ago

I just love Snoopy so yours is automatically my favorite post of the day.

As Paula Bean had mentioned recently, none of the staging firms seem to run classes in my area.  And I don't feel like spending 3 days out of town for this sort of class. 

Therefore, thank you bunches for the list of books. Library, here I come!

Posted by Lynda Bloom (Weichert, Realtors) about 14 years ago

Guess you are casing out the competition to see if there is room for another staging book?

We wish you well on your new book if that is the case.

Posted by Tracy Santrock, Raleigh - Cary Realtor/Broker In Charge (Fonville Morisey/Santrock Realty Group, Inc. ) about 14 years ago


I barely have time to write this blog... writing a book... OY!.


Posted by Craig Schiller about 14 years ago
Home Staging: The Winning Way to Sell Your House for More Money by Barb Schwarz - about 30 years ago!
Posted by Suzanne Marriott, Associate Broker, CLHMS, e-PRO (Keller Williams Arizona Realty) about 14 years ago


Actually... and surprisingly, Barb Schwarz's book is the "new kid on the block" just published this year in 2006.

BUT... DRESS YOUR HOME FOR SUCCESS by Martha Webb and Sarah Parsons Zackheim was first published nearly 10 years ago way back in 1997!

Posted by Craig Schiller about 14 years ago

Hi Craig,

Read all those books (except Lori's) and agree with your assessment of them.  Since I am an avid researcher/reader thought I’d share a few more for the group:

Room Rescues, by Jane Burdon– Principle oriented decorating problem solver.

Invest in Your Nest, by Barbara K – Home improvement for resale value

The Emotional House, by Kathryn L. Robyn – Geared toward homeowner but lots of good info for marketing emotionally to buyers.


Warm Regards,

Audra Slinkey

Posted by Audra Slinkey (Home Staging Resource) about 14 years ago

Interior Design Course by Tomris Tangaz

It's a bit heavy duty, but a beautifully packaged book that goes beyond staging. Almost makes you feel like you've graduated from an Interior Design Program. Almost.

Designed to Sell (HGTV) is a great fun book.

Maybe I should also check out Lori Matzke's book too.

Thanks Craig

Mary Seferian


Posted by Mary Seferian (DIVA DECOR DESIGN) about 14 years ago