Real Estate Staging / Home Staging Blog


What Are Your Prejudices... If All Are Created Equal?

 Because we are such a diverse country, it is likely that as professionals working in the Real Estate industry, the opportunity for us to work with clients and colleagues that are "different" from us will arise. 

At some point in our careers, we will be challenged to work with and around these differences. No matter what you think, hope or would like, our own personal prejudices at times will creep into and impact the situation. 

But just what are your personal prejudices that you need to look out for?

Well, prejudice shows up in many ways and many forms. Oh sure, there are the standard HOT BUTTON prejudices like race, culture, faith and politics, but did you know  there are other areas of prejudices you may not have thought of? 

I first learned of these "other" prejudices while reading Malcolm Gladwell's book entitled "Blink". In the book Malcom writes of a test that can measure one's prejudice in a variety of areas. The test, developed by a group of Harvard Professors, is know as an Implicit Association Test. What makes this test so unique is that it is proven that you can NOT cheat or skew the results. Your prejudices are your prejudices and will tell you to what degree you have them. Actually, it is not just one test, it is a series of smaller tests that cover a variety of areas where prejudices occur including: Disablity, Age, Skin Tone, Presidents, Weight, Religion, Race Sexuality and a few others.

I took the tests. But I gotta admit I was quite confronted before I did. You see, I hold as a personal core values both tolerance and acceptance of others. I have to admit I was surprised and shocked at my results. I found I WAS prejudiced in some areas I never even consider I was.

This week, on the 4ht of July, we will be celebrating our Freedoms and Independence. In the Declaration of Independence, the document that helped "birth" our nation, it professes in the very first sentence the we as a nation believe that  "All men are created equal". But do we? Do you? I don't know how to measure the "we", but I do know of a way for you to learn of your own prejudices. You can take what has now been dubbed the "Prejudice Test". And while the results for your test may also be a bit confronting to you, the knowledge will be also "power" for you. I believe that in order to grow to be who you want to be, you must know who you are now.

Finally I want to thank Nattalie Cornwall for her inspirational post entitled: " How does your ethnicity affect your real estate business?". Natallie's very popular post, if you have not read it, asks a very important question.

Happy 4th to all...


Comment balloon 38 commentsCraig Schiller • July 02 2007 08:10PM


Nice job!  Nattalie's post was excellent!  Very thought provoking!  Thanks for sharing!
Posted by Colleen Irwin, Creative Real Estate Solutions... (Retired) over 13 years ago
Wow, very interesting.  I took two of the tests and found them to be enlightening!
Posted by David & Lisa Webber, (RE/MAX Executive) over 13 years ago

Thanks Craig - I saw this on TV & was interested by it. I did several of the tests & found a few small surprises, but mostly correlated with my conscious thoughts & beliefs. I too believe that I hold to equality, so the most surprising was my favored slight leanings toward African Americans & gays.

Hope you're having a good weekend!   

Posted by Anonymous over 13 years ago
Hi Craig,  Thanks for this post and I'm also going to head over to Natalie's post next.  The book "Blink" was a very eye opening experience for me...I haven't taken the test yet. 
Posted by Lola Audu, Audu Real Estate~Grand Rapids, MI ~Welcome Home! (Lola Audu~Audu Real Estate~Grand Rapids, MI Real Estate) over 13 years ago

I took several of these tests a while back.  I think they are very interesting. It just goes to show - People lie, even to themselves. 


Posted by Maureen Maureen over 13 years ago
I just took 2 of the tests and will definitely take the rest - I do agree that learning about our own prejudices is key for our business and I thank you for exposing us to the material.  One of the results really shocked me and will reflect on it tonight because it was totally unexpected.
Posted by Rick & Ines - Miami Beach Real Estate (Majestic Properties) over 13 years ago

I bookmarked the test and will take it later tonight.  It is always good to become more aware of our personality. 

Thanks for bringing us this test.


Posted by Fran Gatti, Managing Principal Broker - RE/MAX Integrity (RE/MAX Integrity) over 13 years ago

Craig...Great blog..

I started the test and it says....can't say...needless to say... it shocked me... Yikes...

I will complete it later's great... and I know that I will perhaps find some  more shocking findings about my other prejudices...thanks for sharing!!

Posted by Nattalie de la Mothe, Selling Atlanta Homes like a Boss (Maximum One Greater Atlanta Realtors) over 13 years ago
Some of them are actually funny.  One is meat vs vegetables.  It turns out I have a veggie bias.  Which is really odd because I was a vegetarian for most of my adult life.  
Posted by Maureen Maureen over 13 years ago

Craig...I am going to take the test........thanks for posting this........ we need to be able to see ourselves objectively.......


Posted by Alexander Harb, Dallas, Texas Real Estate Investing (Knights Investing) over 13 years ago
Thanks for sharing this very powerful information.  I haven't taken the test but I find that people do business with people they look like or people who they feel comfortable with.  If this is a prejudice or a unconscious choice I don't know however it is what it is.
Posted by Endea Thibodeaux, Solar Energy Consultant, CDPE, CLHMS over 13 years ago

I read the book a year ago and put the test off, however, after reading your post will go and take the test now.   Very well written post and thought provoking.


Just finished Test#1 - whew

Your data suggest little to no automatic preference between European American and African American. 

Posted by Aziz Abdur-Raoof, Howard Co. Real Estate Scoop (RE/MAX Rewards) over 13 years ago
very interesting.  Oprah did a show on this a few months back I believe.  I just took the fat vs thin test, it said I do not favor thin or fat
Posted by Jennifer Walker-Derby, Real Estate Extraordinaire (Re/Max Westside) over 13 years ago

Oh Craig,

Thanks for posting this. I just took two tests...and turns out I like "young" people more than old. Must be why all my clients are younger than me <LOL>.

I couldn't figure out how to do the key "thing" at, I suspect my first test wasn't too accurate. I'll try some more when I can find time. 

Posted by Eileen Landau, ABR, CRS, e-PRO (BAIRD & WARNER, NAPERVILLE) over 13 years ago
I know I have strong beliefs in certain areas. It goes with the territory. I just try to keep them to myself and do my best to treat everyone equally. I will have to check out this book though. Thanks for sharing :)
Posted by Lisa Hill, Daytona Beach Real Estate (Florida Property Experts) over 13 years ago
Craig, I loved the book.  Took one test. I'll have to take more because I was just getting the hang of it when I was finishing the test. Not certain if that tainted the results. 
Posted by Tim Maitski, Truth, Excellence and a Good Deal (Atlanta Communities Real Estate Brokerage) over 13 years ago


Thanks for the post. My return could not be more timely. I did visit the site for two tests. Scoring no automatic preference in both cases. I always make the attempt to understand the motivation for another's actions and my insights into an individual's motivation does not become the basis for judging others. It is about the content of one's character, not race, religion, sexual preference or anything else.

Posted by Anonymous over 13 years ago



I have been away so long, I forgot to sign on. That's me above!

Posted by William Collins, Property and Asset Management (ERA Queen City Realty) over 13 years ago

Graig...great thought provoking post...will take the test later.

What happened to your pledge to do more responses?


Posted by Joan Mirantz, Realtor, GRI, CBR, SRES - Concord New Hampshire (Homequest Real Estate) over 13 years ago

Craig, The test that came up for me showed that I prefer furniture to chocolate... I got to run...I have a craving for a chair leg right now..LOL!


Posted by Ginger S, Wilmington NC Real Estate & Relocation~ (Wilkinson & Associates, Wilmington NC) over 13 years ago
Craig thanks for the test is  start one and I will do more of them while I am on vacation. Thanks and happy 4th to you to
Posted by Mary Filipovic, Vancouver, WA and Portland OR (Mary Housedirectpdx) over 13 years ago
Thanks for sharing this. Have a nice 4th.
Posted by Bob & Carolin Benjamin, East Phoenix Arizona Homes (Benjamin Realty LLC) over 13 years ago

Hi Craig,

Interesting tests.  I took one, just picked the first one.  It was to see if I had a preference to fat or thin people.  It showed I had no preference.  It seemed to be more a test of my ability to concentrate than how I felt about the pictures or words.  I'll take some more later to see if I still feel the same.  Thanks for the cool info.

Posted by Amber Smith (ERA Showcase Real Estate) over 13 years ago
I enjoyed taking the tests, but there were no surprises.  None of them are extreme either No preference, or slight, and I know where the slight preference lies before I took the tests.  I am surprised I have a strong preference to men at work and female and families.  Maybe I shouldn't be considering I work from home and my clients hear my kids voices in the background 90 percent of the time.  
Posted by Lexa R. Montierth, Real Estate Sales Agent and Marketer (NextHome Complete Realty) over 13 years ago

Congratulations a  wonderful post! It is certainly timely as we realize that the earth is getting smaller and we are getting bigger and hopefully whatever prejudices we have, we will learn to overcome them. We don't need them, so why do so many have them?. Because they are easier to own than seeing who we really are when we look in the mirror. In the quiet darkness we are all the same, we should be no different in the the enlivened light.

I am remembering to rate the posts. I do keep forgetting to ask that folks rate mine though, lol

Posted by William Johnson, Retired Real Estate Professional (Retired) over 13 years ago

Great post Craig. I also read Nattalie's post and it too was very well stated.

NAR sponsors a great course, At Home With Diversity: One America:

I took the course several years ago and was pretty impressed about what I didn't know. "Sensitivity" is the key word in our real estate practice and in life in general.

Thank's for the post and the info on the test!

Posted by John Badalamenti, Associate Broker (Berkshire Hathaway HomeServices Fox & Roach, Realtors® ) over 13 years ago
Interesting. We are all prejudiced to some extent even though we say we aren't. I'm going to take the test!  Thanks for the link.  Which one of them did you take?
Posted by Tammy Stone, "Eco-Green" Agent in West Michigan (Prudential Preferred Realtors) over 13 years ago

Craig....  I will take the tests later as I am down at the shore on vaca, but also having connection problems from time to time.... so it's a pain. But this is a great post, because something that I learned a long time ago, is that we all have some type of prejudice amongst each and everyone of us. As yourself, I consider myself to be very accepting of so many things. But there are so many little issues on hand. Just being prejudice against those that are prejudice. Anyhow, great post.  thanks for sharing the different tests.

                                                                                                              jeff belonger

Posted by Jeff Belonger, The FHA Expert - FHA Loans - FHA mortgages - USDA loans - VA Loans ( Social Media - Infinity Home Mortgage Company, Inc) over 13 years ago
Hi Craig, it is always surprising when we see what we think confronted by reality!  Nice post.  Natallie's post created a stir of comments as well.  Enjoy the Fireworks.
Posted by Gary White~Grand Rapids Home Selling Pro Call: 616-821-9375, Real Estate Services You can Trust! (Flexit Realty "Flexible Home Selling Solutions") over 13 years ago

okay I am 'parked' finishing up some work but I have to take this test before I respond; Fav Craig, reading your post I feel the same way about myself and am curious to see how I score.  bb later

7-9-07- I took the test; I was P O'd right from the beginning when it tried to make me say foreign for facial features LOL  On a more serious note, we are all prejudiced, my take on being judgemental about anything is a prejudice. I don't think I have most of the commone stereotypical prejudices, but I know I have some. I can now identify right away when I'm being judgemental and that helps.

When I was in grad school for teaching, took an interesting course that talked about the majority group (that would be caucasian in the U.S) never being able to truthfully call a minority group or person prejudiced or racist, that only minority groups can do that.  It's too long a story for here but, it's very thought provoking and I'm glad you got me into this lol

Posted by Carole Cohen, Realtor, ePRO (Howard Hanna Cleveland City Office) over 13 years ago
Such a lovely post---I've bookmarked the test and will go to it next.......hope I'm not shocked. 
Posted by Diane Bell, Hilton Head Real Estate, Bluffton (Charter 1 Real Estate, Hilton Head, Bluffton, SC) over 13 years ago


It's very true when you say that even though you believe you are not prejudiced, you are without knowing it. We all are to some degree whether we know it or not. We do have our own value sets and that does it. There probably isn't a prejudice-free state. There is always something.

Posted by Esko Kiuru over 13 years ago
Oh I know I am prejudiced about some things. Admittedly! For instance, the kid next to me at the red light with his radio turned up so loud it rocks my suburban....I think, "MAN, what an idiot. He couldn't care less about anyone but himself, he must have had lousy parents!" lol. I took a couple of the tests. The results were interesting. Thanks for sharing.
Posted by Cheri Smith, Realtor Prudential Gary Greene (Prudential Gary Greene, Cypress TX) over 13 years ago


Just finished taking the test - That was really interesting.

Posted by Marie Kletke, Broker - Long Beach Real Estate (iNet Realty) over 13 years ago
I always work with clients who are "different" than me because I am a unique individual, as are they. I try to find something that I like or admire in each one.  Sometimes we click , sometimes we don't. While I may not like choices they make in their lifestyles , or behaviors, or reading material  (or decorating style) I try to work with them as they are.
Posted by Kathleen Lordbock, Keller Williams Realty Professionals (Keller Williams Realty Professionals) over 13 years ago
The test are always good to take to see where we are at and where we might be headed.
Posted by Susan Trombley, Broker/Realtor, Raleigh, Cary, Wake Forest, Youngs (Trombley Real Estate) over 13 years ago


Took one first test - will do more - i love to understand myself... The test, this time, was not too revealing I appear to have a moderate automatic perference for furniture compared to beer. This confirms i chose the right industry and that it will be highly unlikely that beer will get in the way of work! I'll report back if I am surprised by any results.

Posted by JoAnn Eiman, Interior Solutions, Home Staging in O.C. (Interior Solutions by J.D. Eiman) over 13 years ago
Thank you very much for sharing, I need to pass this on, very interesting.
Posted by Shane Sarae about 13 years ago