Real Estate Staging / Home Staging Blog


"CHEERS" to new marketing opportunities for stagers!

 So if you have not figured it out yet... I have a BIG mouth.

I would rather share what I know and NEW THINGS I have learned about staging then hold it as a trade secret. WHY?  Because the staging industry is young and the faster we all share what we learn the better realtors are helped, seller's benifit and the quicker the enitire industry grows.

(For an AWESOME example of sharing to the industry, see fellow stager Cindy Lin's blog from earlier today)

Anyway, today I visited a Retirement Community to set up a time to come in (open my big mouth) and talk to "residents in waiting".  What I mean is that the Retirment Community has new residents who are wanting to move in and enjoy their golden years... if only they could sell their existing homes.

The Retirement Community wants me to come in and share my ideas, insights, thoughts and benifits of staging with these folks. The management is being both savvy and proactive... as they want to educate and help future residents sell their current homes. HOW cool and clever is that?

Considering the audience, this will take a bit of targeted message crafting for sure... but it is an opportunity I welcome.

Oh and where did the Retirement Community find me and my big mouth? Right here on AR... because of my blogging.

CHEERS TO ACTIVE RAIN... it is making a difference!


Comment balloon 29 commentsCraig Schiller • October 19 2006 08:26PM


Thats an awesome opportunity to break through to that generation.. I think you'll find a lot of older people are more open minded than they're given  credit for... by the way that is a great picture on your post!
Posted by Kerri Brencsons (Lift Interiors LLC) about 14 years ago

Hooray for you, Craig Schiller!

Step One: Call the kids, favorite charity or estate sale planner and pare down. Big time.

Step Two: Call the inimitable Craig Schiller for knock-out staging.

Step Three: Call your favorite and local Active Rain agent to list the home and market it like c-r-a-z-y.


Posted by Roberta Murphy, Carlsbad Real Estate and Homes (San Diego Previews Real Estate) about 14 years ago
One Tip for the elderly. Take handouts so they will remember it later. Many will actually study it and keep it for reading later. I always find writting it down helps when they go to their kids or friends with the idea.
Posted by Eric Bouler, Listening to your Needs ( Gardner Realtors, Licensed in La.) about 14 years ago
Hopefully you can do right by these new customers, that you have found.
Posted by Craig Schiller about 14 years ago
I LOVE idea-sharing!! It makes everyone happier!
Posted by Derek and Mariana Wagner, The Artisan Group - Colorado Springs REALTORSĀ® (The Artisan Group- Keller Williams Premier Realty ) about 14 years ago
Craig, I used to deliever flowers for a living. Every time I delievered to the retirement apartment, I'd get calls the rest of the day.  Why? Because I not only brought flowers, I brought smiles. The residents loved seeing me come with flowers. And they all told their children who ended up calling for more flowers! That is one of my best jobs ever!
Posted by Dena Stevens Coriz, Putting The Real Into Realtor Since 2004 (Rocky Mountain Realty ) about 14 years ago


nice opportunity,  nice post, :)

Ray Saen

Posted by Ray Saenz, Homes for Sale in Laredo, TX - Texas, Realtor (Exit Realty Laredo) about 14 years ago
I knew AR would get the word out - now if only they would find me on AR to list their homes in Arizona!
Posted by Tony and Suzanne Marriott, Associate Brokers, Haven Express @ Keller Williams Arizona Realty (Serving the Greater Phoenix and Scottsdale Metropolitan Area) about 14 years ago

heh thanks for the mention ;) that's a really interesting idea and it makes total sense, especially with all the baby boomers. i have also had ideas of going to condo boards, but that has not been so successful. i am also going to try to break into the builder's market next year.


i stage to sell, live (redesign) and work in san francisco bay area!

Posted by Cindy Lin, Host, The Home Staging Show podcast (Staged4more School of Home Staging) about 14 years ago

As an ASP Realtor, staging figures prominently in the benefits we market.

Posted by Suzanne Marriott, Associate Broker, CLHMS, e-PRO (Keller Williams Arizona Realty) about 14 years ago


As a realtor YOU are lucky to have such an understanding and appreciation of staging. But as you know not all realtors have (or ever will have) this distinction, interest, time, or talent to successfully provide complete and comprehensive staging services.

That is why it is why it is WONDERFUL when others (not JUST realtors or stagers) begin to see and want to share the benifits of staging to those who may not know or consider using a PROFESSIONAL stager from a well trained INDUSTRY of professionals.


Posted by Craig Schiller about 14 years ago

I am so glad you are getting the word out!  Good for your Craig!  I totally get the importance of staging, but it is not an easy concept to sell.  Most people think that the furnishings and colors don't matter and can't understand it's about visualizing.  Slowly but surely, more and more people will get it.

Thanks for sharing,



Posted by Rick & Ines - Miami Beach Real Estate (Majestic Properties) about 14 years ago
Cool idea and great opportunity Craig! WTG.  I can see you charming all those residents too! 
Posted by Carole Cohen, Realtor, ePRO (Howard Hanna Cleveland City Office) about 14 years ago

Hey Craig,

Good job getting out there on AR and bringing it to reality. I see this network as bringing many of us business over the long haul...


Posted by Scott Gormley (Oak Valley Mortgage-California Home Loans and Refinancing) about 14 years ago

Craig-I work primarily with seniors in Minnesota and would like your thoughts on this...

Often, it's easier for seniors to move FIRST, then sell their home. If it's financially viable, I encourage it. We all know when a home is vacant, it can emphasize the flaws in the home and feel "cold".  What would you suggest?

Posted by Lisa Dunn, (Edina Realty) about 14 years ago
What an out-of-the-box idea for staging! You might also want to approach builders, so that the builder could offer staging services to serious buyers, so that their homes will sell faster and they can close on the one that's being built.
Posted by Sharon Simms, St. Petersburg FL - CRS CIPS CLHMS RSPS (Coastal Properties Group International - Christie's International) about 14 years ago
Hey Craig - Thanks for the great idea.  There is a 55+ community being built here - it is going to be ready some time in '07.  There are going to be over 100 units and local residents get preference.  I am going to see if I can speak at the local senior groups about getting homes ready for sale.  I think it is a fantastic idea.  Thank you so much for sharing.  Maureen
Posted by Maureen Maureen about 14 years ago

I *totally* get what you're saying, Craig. Everyone here on AR has expertise in some area and if we all share that information, we're stronger in our own fields.

...reminds me of something that happened yesterday. *goes to blog*

Posted by Dawn Shaffer Life is good! about 14 years ago

That's a wonderful lead that AR gave you!  I'm totally excited to be here.

That's also a great idea, and I highly doubt it's being done.  Thanks!

Posted by The MyHomeHouston Team (Keller Williams Realty) about 14 years ago

I like it when the doors open for opportunity.

Go get them. Let us know how it goes.

Oh never mind with what you say your BIG mounth I know we will know.

Posted by Susan Trombley, Broker/Realtor, Raleigh, Cary, Wake Forest, Youngs (Trombley Real Estate) about 14 years ago
Keep the great blogs coming! Good information and sharing
Posted by Leo Namiot, Before you chose a lender check my rates and fees (Canopy Mortgage) about 14 years ago
I enjoyed a presentation done by Barb Schwartz at the Michigan Ass'n of Realtors convention.  She pointed out that staging does not necessarily have to cost a lot of money.  From her presentation, I concluded that staging is very cost effective for sellers.
Posted by Stefan Scholl, Northern Michigan Real Estate (Buyer's Broker of Northern Michigan, LLC) about 14 years ago
Craig, congrats! Just be very patient...we seniors require that and don't be surprised if you actually have a good time with them!
Posted by Gena Riede, Real Estate Broker - Sacramento CA Real Estate (916) 417-2699 (Riede Real Estate, Lic. 01310792) about 14 years ago
Craig, since I found you on Active Rain, I've been showing your website to my sellers.  In fact, it was just what they needed to see to prompt one of them to rearrange their "stuff" and what a difference it made! Thanks!
Posted by Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES, Florida Waterfront and Country Club Living (Tropic Shores Realty - Ich spreche Deutsch!) about 14 years ago

I think staging IS the way to go, but agree that it is sometimes a tough concept to get across to sellers.

 I heard a great analogy at the C.A.R. convention - most, if not all, people will spend time and money to get their car detailed in order to sell it for top dollar (keep in mind a car begins losing value the instant you drive off the lot). So why not do the same with the product you are selling - your house (you are not selling your home) - that you have invested in and mande money on. No brainer...

Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (eXp Realty of California, Inc.) about 14 years ago

Jeff: Yes it's a tough concept to get across to sellers, just as putting a quality virtual tour on a well-staged property to show it folks is a tough concept to get across to Realtors.

It all comes down to money. We ask that folks stage (it's an outstanding idea!), so we should be prepared to pay for a quality virtual tour.

It doesn't take much to recognize the value (no brainer, as you point out). Realtors who don't think outside the box and offer quality virtual tours will be asked to do it by their clients. Which Realtor would you rather be? Once again, a no brainer.

Posted by Dawn Shaffer Life is good! about 14 years ago
Hi Craig, I tried to email you but for some reason my emails always come back undeliverable :-(    I don't normally direct people to my blogs but please read the one I wrote today (Oct 22nd) because we are talking about you in the comments! 
Posted by Carole Cohen, Realtor, ePRO (Howard Hanna Cleveland City Office) about 14 years ago

Talk about a million dollar idea!!

I have several retirement residences around me and I never even clued into that opportunity.

Guess what's  on my task list for today!


Posted by Lucie Quigley (HOLT modern Home Staging) about 14 years ago
Nice job Craig, very creative.
Posted by Keith Jeppson - Salt Lake City Real Estate (Everest Realty Group) about 14 years ago