When should a realtor, who considers themselves to be a stager, bring in a professional real estate stager? In my opinion it really comes down to 3 key elements: TIME, TALENT, & TREASURE. A keen and rich knowledge of these basic 3 elements and a system for implementing and administering them is what truly makes a stager an effective resource.
I have found if stager does not have access to all 3, they undermine the true benifits of staging and what is available to the seller. (Please note, the key word here is “access” and does not mean EVERY property needs all 3 elements.)
So realtors, if you are thinking about becoming a “Staging Realtor” but are not sure you want to, I ask you to consider the following basic questions regarding these 3 key elements.
TIME: How much time is preparing properties for market going to take you? Taking into account that staging can take a considerable of time to perform physical and/or project management tasks, is this the best use of your time?
TALENT: Do you already know and are you willing to continue to learn all you need to know, about landscaping, cleaning, de-cluttering, room & furnishing arrangement, home repair & maintenance to best prepare these properties for sale?
TREASURE (Props): Considering staging is real estate merchandising and that scale, proportion, color and style do make a difference… Do you have access to the RIGHT furnishings and decorative accessories that can be added to your properties that subtly blend in, yet enhance their overall appeal?
If as a realtor you are willing to fully and ongoingly commit to these basic elements of staging, as you commit to the basic growth and development of your realtor skills... I say GO FOR IT. But I think it is far to warn you... to do staging RIGHT it often takes more then one thinks. It might be best at times to call in the BIG GUNS of a professional stager.
Because sometimes it’s not what you know… it’s what you don’t know that you don’t know, that can best help your client sell their house.