Real Estate Staging / Home Staging Blog


All the Advertising without the Nausea!

 Being that I work in an industry that CREATES first impressions, I am a stickler for how end results look. This coupled with the fact that I worked in graphic arts, print media and advertising for years... I am passionate about how an advertising "message" is crafted AND presented. Whether the "message" is an ad of self promotion or an ad for a property that is for sale, what ever medium is used it is vital that it presents a clear, professional and well crafted message.

Today, part of real estate advertising is done through the means of virtual tours. And while there seems to be many virtual tour solutions... some of them, I have to admit, confuse me and make me literally nauseous. URP...all that distorted swirling and twirling.

Anyway, this past week I finally started playing with the virtual tour application by Real Estate Shows. Boy, was I amazed at how easy it was to use and how professional the end results were. As I was working on one show I started thinking of yet another way to apply this amazing yet simple technology. Because I was SO captivated and intrigued with what I could easily create (I actually went to bed at 3AM Saturday), I quickly made 5 more shows each with a different advertising purpose and focus.

Here the 6 different ways I ended up applying Real Estate Show's virtual tour application to help craft some compelling and differentiated advertising messages...

1.) First I know we all have what we feel is the "best of the best" in our lives. Wanting to have a simple way to feature some of ours, I made the show I called: Initially Vacant: Now Staged and Stunning which I then used in a post on my other blog site.

2.) The second show Staged Transformations Featuring Brook Furniture was sort of a thank-you gift to Brook Furniture Rental. It was a joy to do, not just because Real Estate Shows is so easy to use, but because Brook Furniture Rental is just a great partnering company to work with. But I digress...

3.) The third show is a "story telling show" called One Simple Staging. The purpose of this show was to capture the essence of home staging. And because we at Real Estaging know part of the success with our advertising messaging has been due to the fact  that we shoot all our Before and After pictures from the exact same position and angle, Real Estate Shows made it easy to further capitalize on this. In the show the Before picture magically MELTS right into a staged AFTER... creating a truly POWERFUL visual message.

4.) My next show was meant to be an educational show. At Real Estaging we know that sometimes what it takes to properly stage a home is NOT just what needs to be taken out of a property but what it needs to be put in. It is for this reason I created the show called: The Art of Using Staging Props.

5.) While working on the educational show, I began thinking about just was our "style" here at Real Estaging. I got the idea to do a show just on the color red and the way we use it when we stage.  So while it was supposed to be educational, this show ended up being artistic too. I simply called the show RED. I gotta admit it was the MOST fun to make. To see RED you'll have to go read my most recent post at Home Staging, Rants & Ravings. (PS: Put your speakers ON.) 

6.) Then I got the idea that if I made a show on a particular home we staged... I  could then send it out to the Realtors who in turn could use it in their marketing and advertising efforts. Even if they already HAD a virtual tour or photos, having different photos taken from different angles would NEVER hurt. Here is Welcome Home... to Lake Barrington Shores.

My final reason I like to use Real Estate Shows is that it ONLY costs a mere $125 a year to use! THAT price is unbelievable considering I can go on to create any number of shows that feature: examples of our work, extend future thanks, tell staging stories, educate others, and help Realtors with their marketing efforts. Because Real Estate Shows is easy to use, creates a beatuful presentation and is so inexpensive, I can heartily recommend to any Realtor or Home Stager looking for an effective virtual tour solution without the nausea.

Oh, and the fact that the President of Real Estate Shows is Jeff Turner, one of most prolific and respected bloggers here on Active Rain, it makes this recommendation that much nicer.

Show It Forward...


PS: You will note that I have not linked in all my new shows here. That's because sometimes I need ideas for future blogs and these will help communicate the message I am trying to make in a blog in a more compelling way.



Comment balloon 30 commentsCraig Schiller • August 20 2007 06:51AM


Great Post !
Posted by Melissa Grant, The Law of Attraction In Life & Business (A Serendipity World) about 13 years ago

Ditto that.

I am a happy customer of Real Estate Shows.

Posted by Marc Vitorillo (Florida Team Realty) about 13 years ago

We love Real Estate Shows too and you are right it is so easy to use. Plus the price is right.

Glad you were able to finally see the light. LOL 

Posted by Jay McGillicuddy, Real Estate Broker (Berkshire Hathaway HomeServices Verani Realty) about 13 years ago
Book marked and a high five rating. Once again you inspire me with your creativity and your writing.
Posted by James Frazier (James Frazier Personal Development Coach) about 13 years ago
I love real estate shows. The product is amazing and so affordable. I am now doing VT's on my smaller homes and my sellers love it.
Posted by Missy Caulk, Savvy Realtor - Ann Arbor Real Estate (Missy Caulk TEAM) about 13 years ago
Thanks for the lead...I'll check out REAL ESTATE SHOWS...
Posted by Al Maxwell, Real Estate Agent (Keller Williams) about 13 years ago
REAL ESTATE SHOWS is great and they are adding new features all the time.  Like someone else said - the price for what you get is unbelievably LOW!
Posted by Debbie Cook, Silver Spring and Takoma Park Maryland Real Estate (Long & Foster Real Estate, Inc) about 13 years ago
Oh and Craig - those other virtual tours also make me nauseated and make my head spin!  I had a buyer one time that said she couldn't tell a damn thing about any house that had one of those 360 tours and it made her so sick from the "spins" (like you get when you lie down if you've had too much to drink). LOL
Posted by Debbie Cook, Silver Spring and Takoma Park Maryland Real Estate (Long & Foster Real Estate, Inc) about 13 years ago
Jeff does a good job with Real Estate shows..nice presentation.
Posted by Neal Bloom, Realtor CRS-Weston FL Real Estate (Brokered by eXp Realty LLC) about 13 years ago
Craig your shows are beautiful. I've been using RES for about 4 months now and LOVE them!!! Great product.
Posted by Bryant Tutas, Selling Florida one home at a time (Tutas Towne Realty, Inc and Garden Views Realty, LLC) about 13 years ago

I liked RES when I did the free trial, but I have questions.  Can I do my own narration?  Can I submit them to Veoh?  I've sent them to Jeff and am still waiting to hear back.

I'm thinking we could embed them in newsletters, too, right?

Posted by Juliet Johnson, Jacksonville Photography & Digital Marketing (Vizzitopia) about 13 years ago

Another winning idea!  Thanks for always keeping us on the leading edge of the industry!

Cheers from DC!


Posted by Jaynee Acevedo, Capital Style Home Staging (Capital Style Home Staging) about 13 years ago

Also, how would you all compare the service to REHS who seem to have a huge presence on YouTube?

Plus, RES only allows 9 photos... so there's no room for Befores as well as Afters, if you do whole house.

Posted by Juliet Johnson, Jacksonville Photography & Digital Marketing (Vizzitopia) about 13 years ago
I'm going to have to echo everyone else - Northern Home Stager, Yvonne Root and I chatted about RES - They're easy to work with and a dynamite marketing tool - especially for home stagers to use with their clients (It's just one more thing that sets us apart from "others"). Thanks for sharing, Craig.
Posted by Calie Waterhouse, Community Builder about 13 years ago

I will admit I haven't used them yet but have been looking at what others have created. My only concern is the music...puts me off and I always mute it. I had read somewhere that you sould not use music as many users are at work while they are surfing. I think the product looks great but like Juliet-I think they lose impact for not having room for the before shots. I also wish they had an automatic launch sequence..Many people will not take the step to click to activate. I often do not click on them to activate-of course I know they are all after shots! I do love the idea of using them  for specific targeted advertising. Great idea! I may have to play around some:)

"sparkleberry": the berry in the bottom of your glass of champagne

Posted by Cheri Dueker, Transitional Designs, LLC, Home Staging St. Louis (Transitional Designs, LLC) about 13 years ago
Thanks Craig, I'll check out Real Estate Shows as soon as I return from holidays.
Posted by Karen Hubert, Home Stager (Center Stage Design-real estate staging, Ancaster/Hamilton) about 13 years ago

Nice use of RES, Craig. I have been using them for almost a year now. Easy to use, and they can be used in a variety of ways, not just to showcase a home for listing purposes.


Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (eXp Realty of California, Inc.) about 13 years ago
Great post and a great tool.
Posted by Seth Callen (Farmers Insurance) about 13 years ago
Craig - your shows are fantastic.  They are so artistic and purposeful.  I love the music choices and the text your incorporated.  We can all learn a lot from you!
Posted by Maureen Maureen about 13 years ago
Craig - thank you for the post.  RES is a fabulous tool, so easy to use and reasonably priced.  My clients truly appreciate the CD's of the RES that I provide for themselves and their realtors.
Posted by Cheryl-Anne Priest, Inviting Spaces - Staging Calgary (Inviting Spaces - Home Staging Calgary) about 13 years ago


Great Post...  Easy to do.  I just did the Free Trail.  


Posted by Stacy Cavanaugh (Stage and Sell by Stacy, LLC) about 13 years ago
RES's are a fantastic & versatile marketing tool. As always, great photos of your work, Craig.
Posted by Sue Argue, NH Home Stager (Staged First Impressions) about 13 years ago
Craig ~ I have been using RES for about two months now and the response from my clients has been wonderful. I wish that it allowed the use of more than 9 photos in a show, but I always include additional photos in the "extra photos" area.
Posted by Kathy Alexander, Home Stager Camas WA, Home Staging Southwest WA (GreatStages Home Staging and Redesign) about 13 years ago

Craig - First let me grab some Popcorn before I watch these award winning shows! :)

I have had this bookmarked for awhile. I really need to step it up.  I finally got a new camera, getting ready to buy Photoshop.  RES is next on my "Want" list.  Look out Staging Industry here I come!

P.S. I can't wait to see the "Red" show!

Posted by Janice Sutton, Home Stager - Temecula Murrieta (1st Stage Property Transformations ) about 13 years ago

Love RES, and do plan to use it more creatively (time permitting).  I agree w/folks who are looking for more audio options.  I mean, there are times you just need something like "Hells Bells" to create the right mood!  LOL.  I'm guessing it's a royalty thing.

-Rock on!

Posted by Susan Smith (Rooms That Work LLC) about 13 years ago
I love res and use them all the time. I also, try to educate my realtors on them some have used them others have not. I is such a great marketing tool and res will be doing flyers as well. Jeff is always coming up with something new to add to help with marketing. glad to see you found them.
Posted by Maria Lechner, Home Stager Boise ID (The Added Touch Home Staging) about 13 years ago


Some great and fantastic ideas as usual. I haven't completely jumped on the RES wagon yet and have been contemplating it. I have to echo Juliet and Cheri. It's a bummer not being able to put before & afters on them. But it is a great way to differentiate ourselves from competitions who are non-AR members, of course ;D 



Posted by Cindy Lin, Host, The Home Staging Show podcast (Staged4more School of Home Staging) about 13 years ago
I have been considering using real estate shows for some time now.  Would you recommend it?
Posted by Ethan Dozeman, Real Estate in Grand Rapids (Realty Executives Platinum Group) about 13 years ago


 Once again you've written a great info packed post. I love RES and have been able to create a few shows myself, adding them to my website and have been very pleased with the ease of use. Your imagination is amazing!


Posted by Pamela Roberge, Connecticut Home Staging (Connecticut Home Staging) about 13 years ago
Thanks for the information!
Posted by Billnulls Blog Florida Realty Professional, AHWD (Charles Rutenberg Realty) about 13 years ago