Real Estate Staging / Home Staging Blog

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Buyers Seeing Red... would Martha say "It's a Good Thing?"

Home Stagers understand that the time spent a home buyer spends touring a home is relatively short. Experienced stagers rely on techniques and practices that will HELP maximize what a buyer sees and experiences in a property in that relatively short time taken to tour it. The best home stagers know that strategic use of color AND prop placement is key to getting the most out of staging.

Pretty much up until now, when it comes to the topic of color, what stagers typically talks about or writes about is what the best paint and carpet colors to use when preparing your home for its sale. The use of neutral colors is sound advice, but.... it really is OLD NEWS.

But what about accents placed in a home and their colors? What accent colors can effectively be used to give the seller an advantage when it comes selling a home?

I have to admit that red has evolved to be one of our favorite staging colors for props that we use here at Real Estaging . In fact, it seems we never have quite enough red props in our prop library. We have come to learn that the color red helps sell homes and therefore we end up placing a lot of red props in the homes that we stage.

Please understand that while red is not typically to be used as the dominant room color; the color red, when used strategically in props and accessories, in a staged/model home as "punctuated moments" can capture and then move the buyer's eye around and across a room so that they see all that the property is and has.

We created the above video to specifically help make our visually compelling marketing point. The show demonstrates the power and effectiveness the color of red in home staging. As you watch this very short show (your speakers should be ON) featuring actual homes we have staged, notice where and how your eye moves in and around each picture. THIS is the same thing that happens when a buyer tours a staged home that is "punctuated" with red accents.

I will be curious to know if "RED" captures your attention or not.

All in all... as experienced home stagers we have learned that the color red adds just the right snap of life, energy, warmth and excitement to even the most mundane spaces and therefore is a great color to use for home selling and home staging. Red... it's a good thing.


Stage It forward ...
Me

 

Comment balloon 48 commentsCraig Schiller • August 21 2007 08:46AM

Comments

Great show about staging!  Do you have this on what you call "your pretty blog" too? 

edit of course it is.  I tried clicking on the link at the bottom and got an error message but I have been getting that on a number of AR blogs in the past couple of days.  I did see over in the side bar though that it is on your pretty blog too.

Posted by Maureen McCabe, Columbus Ohio Real Estate (HER Realtors) about 13 years ago
very nice
Posted by Ginger Magoon, Bryan, College Station Texas Real Estate (Remax - Bryan College Station) about 13 years ago

I love red because it brings energy in! And I love that you are doing such nice blog posts with videos! Way to go!

Posted by Joeann Fossland, Master Certified Coach to Motivated Agents (Advantage Solutions Group) about 13 years ago

...<chuckling> it might just be the current vogue, Craig.  I too have been bemoaning lately that I don't have enough red art, really nice red pillows, red bowls.  Yet, I find there's not enough tasteful, warm yellow either.  A particular coppery red, yellow and olive green are THE colors this fall with a smattering of orange.  Wait a minute, Fall!  the colors of the leaves... might just be the season.  By November we'll all be doing a lot of metallics.  What do you think?

Too rich, my graphic is? Cranberry! of course!!

Posted by Juliet Johnson, Jacksonville Photography & Digital Marketing (Vizzitopia) about 13 years ago
Loved the Video!!  I love red as an accent color....or focal point/color.  Actually, for me, I like a few other very rich colors (tangerine, certain greens, I am on my coffebean parade lately etc....) and usually stay away from most of the pastels....other than creamy ivory.  Rich color always sells! Thanks....just loved the 'RED' video Craig-nicely done!  Regards-Kathleen
Posted by Kathleen Garvey, Denver's Neighborhood Expert - Listings & Sales (HomeSmart Cherry Creek - Denver) about 13 years ago

Love it!  Thanks for the illustration!

Susan

Posted by Susan Smith (Rooms That Work LLC) about 13 years ago
I have seen a ton of red in my market and was just commenting on it to a buyer as we were doing their final walk-through last week. You're spot on and the video was terrific!! Too bad we don't have these types of services in our area.
Posted by Andrew Trevino, Wilkes-Barre Homes For Sale (ADT Real Estate) about 13 years ago

Once upon a time in the mountains, I painted the exterior doors of our log home red.  It worked--and felt good.

Love your RED show! 

Posted by Roberta Murphy, Carlsbad Real Estate and Homes (San Diego Previews Real Estate) about 13 years ago
I love Red, I think it livens things up and have heard it makes you HUNGRY.  Any house could use red accents - There are so many vartiations on Red to use Warm Reds (yellow red) all the way to Cool Reds (blue)  It has been my experience that most buyers don't appreciate a whole room painted red - at least not a big room. I think it is spectacular in a small space though - like a tiny kitchen.
Posted by Debbie Cook, Silver Spring and Takoma Park Maryland Real Estate (Long & Foster Real Estate, Inc) about 13 years ago
I love red accents and a red door.
Posted by Rebecca Savitski, NC Real Estate Listings (BSR Real Estate Group) about 13 years ago
Yes!  Red is a great accent color & as a matter of fact the vacant we are working on today is going to have a lot of red!  (Last week was all neutrals so I need to kick it up a notch for my own personal self).  This is a downtown home & has yellow walls.  I've found red to be wonderful in these spaces!
Posted by Melissa Marro, Jacksonville Real Estate and Home Staging (Keller Williams First Coast Realty - The Marro Team) about 13 years ago

Excellent point...its almost like you can't avoid looking and following the red through the home.  Loved it.

Very warm and inviting, too...esp. with the snow outside!

Posted by John Contabile (Coldwell Banker) about 13 years ago

Great info, so many home sellers are just plain clueless when it comes to how important it is to present your home well.

 

Keep up the good work.

 

James Boyer

Realtor Associate

Keller Williams Real Estate

Summit, NJ 07901

Posted by New Jersey Real Estate James Boyer Morris, Essex & Union County NJ Realtor (RE/MAX Properties Unlimited, Real Estate) about 13 years ago
I enjoyed the show!  Red is one of my favorite colors because it has so much vibrant energy.  However, it can be overpowering if it is used to much because of its intensity. 
Posted by Lola Audu, Audu Real Estate~Grand Rapids, MI ~Welcome Home! (Lola Audu~Audu Real Estate~Grand Rapids, MI Real Estate) about 13 years ago
Wow! I never would've thought of red...but, then, of course, I always end up with an eclectic mix of things in my own home so I really appreciate the tip!
Posted by Sarah Miller-Legg, It's Real Estate; Done Right! (Meridian Star Realty, LLC) about 13 years ago

Great post.  I love the RES Red show.  It is amazing.  I am going to have to get my act together and get RES-ing!

I also love red.  I have a red kitchen and dining room.  Accents of red throughout the house.  Warm, inviting and increases your appetite! :)

Posted by Janice Sutton, Home Stager - Temecula Murrieta (1st Stage Property Transformations ) about 13 years ago

so I click on her profile and look to see if Janice is heavy. 

I just had clients paint paint their kitchen some other color than red because of that appetite thing.   They are young and slender like Janice... It was a cute red kitchen, the way the sellers had it decorated.

Posted by Maureen McCabe, Columbus Ohio Real Estate (HER Realtors) about 13 years ago
Loved the video and great staging Craig.  Red really does pack a punch and liven things up.  By the way, I also loved your choice of music.  Who was that?
Posted by Charlene Storozuk, Home Stager - Burlington Ontario (Dezigner Digz) about 13 years ago
I know I enjoy using Red for accenting in my own home so it's interesting to hear that this is the number one color stagers use.  Great video and post - thanks!
Posted by Cynthia Sloop (Community Association Manager) about 13 years ago
Craig....  whatever you touch you know how to make look good.... whether using red as an accent or not.  We ALL know that YOU are the accent.
Posted by Diane Rice, SFR, SRES, CNC ( Rice Prprty Mgmnt & Rlty, LLC, South Holland, IL) about 13 years ago
Its a good thing. I don't know what Martha thinks. I read your red blog and must agree, RED is wonderful. Then of course Red is one of my favorite colors. Oh yeah, I forgot all the colors are my favorite colors. But you are so right, red draws the eye. We have such power!
Posted by Yvonne Root, Home Stager - Northern Arizona (rooms b.y. root) about 13 years ago
Craig, not sure if it's just my computer but I can't get your RES to play.
Posted by Sue Argue, NH Home Stager (Staged First Impressions) about 13 years ago

Love red accents!  In addition to using red, I'm fond of using oranges.  They too (especially as we approach fall) can really make a room pop.

Great post, Craig.

Kathy

Posted by Kathy Nielsen, Atlanta Georgia Home Stager (http://atlantahomestaging.net) about 13 years ago
Great video.
Posted by Laura Moore Godek (Laura Moore Godek, PC) about 13 years ago
Nice video!
Posted by Melina Tomson, Principal Broker/Owner, M.S. (Tomson Burnham, llc Licensed in the State of Oregon) about 13 years ago
Looks great! Good video too. I'll keep that in mind. Thanks for the informative post.
Posted by Mike Mitchell, REALTOR (R) (Real Living Kee Realty) about 13 years ago
I like red. In our last office, we painted our walls bright yellow, and then painted the trim above the windows red - only we could see it, from inside the office. Great punch!
Posted by Sharon Simms, St. Petersburg FL - CRS CIPS CLHMS RSPS (Coastal Properties Group International - Christie's International) about 13 years ago
I would have to agree with you. Red just "pops". We painted our bedroom red a couple years ago. It ended up just being to much, not to mention it was really dark. When went back to a light taupe color and then used red in the bed linens and pillows. It made a much more appealing room.
Posted by Jennifer Kirby, The Luxury Agent (Kirby Fine Homes) about 13 years ago

Emotion!  That is what color is - love it!  Did you take my class (smile)!

 

 

Posted by Margaret Ann Innis, Real Estate Staging - MA & NH (Decorate To Sell - Merrimack Valley Real Estate Staging ) about 13 years ago

Love the video; and yes how true!  Wasn't it Monet that hid little red dots throughout his paintings to draw the observers eye around the painting? 

 Jackie

Posted by Jackie Peraza, Home Stager - Framingham, Massachusetts (Perceptions AdverStaging(TM), LLC) about 13 years ago
I have always heard that every room should have at least 1 red thing in it.
Posted by 1~Judi Barrett, BS Ed, Integrity Real Estate Services -IDABEL OK (Integrity Real Estate Services 118 SE AVE N, Idabel, OK 74745) about 13 years ago
I love the drama of red!  Love the video idea, too.  Looking forward to more ideas from you, thanks!! 
Posted by Lisa Ryan, Selling Princeton,West Windsor and Montgomery Town (Callaway Henderson Sotheby's International Realty) about 13 years ago

I am seeing red now - it is the color of passion and money in this case.

I use red here and there, but just not everywhere - it is late can you tell?

Posted by Kathleen Lordbock, Keller Williams Realty Professionals (Keller Williams Realty Professionals) about 13 years ago
Great post, and I just love red.
Posted by Tracey Thomas, CA Real Estate Broker (BrokerInTrust Real Estate) about 13 years ago
Craig, beautiful work... love the red and how it complements your neutral colors.  Gorgeous!!!
Posted by Irina Netchaev, Pasadena CA Real Estate (Pasadena Views Real Estate Team, Inc.) about 13 years ago

Great point!  I think red is universally appealing and I often think of it as a relatively neutral color.  It goes with so many other colors nicely and definitely adds interest to a space!

Jo Potvin                   Design To Market LLC                        www.designtomarketllc.com

Posted by Jo Potvin, Home Staging Cincinnati - Design To Market (Design To Market LLC) about 13 years ago

WaaaAAAAAAAAaaaa!!!! yes I'm crying!  I want a "Craig" in Miami......WAAAAAAaaaaaaa!

on a serious note - I love reds and oranges and do think that these can be used to achieve a dramatic touch.  The new colors are brown and orange and I L-O-V-E them!

Posted by Rick & Ines - Miami Beach Real Estate (Majestic Properties) about 13 years ago
Very nice. The red you used is nice. Unfortunately we have seen homes with red not used so wisely and smartly ~entire red walls, red rooms and such. Yours is definitely better.
Posted by Bob & Carolin Benjamin, East Phoenix Arizona Homes (Benjamin Realty LLC) about 13 years ago

Craig,

We also love red!!!!  We don't use it much but, this newly built vacant was already painted and ready for staging when we arrived. The Realtor was not impressed with the colors but I think we made it work? We had to invest in a few more accessories to accomodate and here it is.....

 

 http://www.realestateshows.com/show.php?mls=basic&id=193193did

 

Posted by Michelle Aleff, Design 2 Sell (Design 2 Sell Home Staging) about 13 years ago
I love to use red as an accent colour, however I find it doesn't work as a paint colour when selling a home. People seem really afraid of red walls!
Posted by Lucie Quigley (HOLT modern Home Staging) about 13 years ago

I heart Red too.

Black accents can bring a similar result - I'm a sucker for green and orange too....chocolate brown and tiffany blue, turquois..

ice cream I just like the many flavors of the rainbow...accents and accessories not walls!

Posted by Karen Otto, Plano Home Staging, Dallas Home Staging, www.homes (Home Star Staging) about 13 years ago
looks great! LOL i have the exact same 3 pictures in your video. they are awesome!
Posted by Cindy Lin, Host, The Home Staging Show podcast (Staged4more School of Home Staging) about 13 years ago

OOOO, I could not agree with you more, I LOVE RED and love mixing it against a cream background.

If I could wear red everyday, I'm there, honey!!

Phyllis Pafumi 

Posted by Phyllis Pafumi, ReStyled to Sell Staging Homes NJ (ReStyled to Sell Home Staging New Jersey) about 13 years ago
Craig, love red and we use a lot of it as accessories and in our art.  Red just 'pops' and as you say evokes emotion and draws you in.  Thanks for the post.  Betty
Posted by Betty Haney (Haney Consulting) about 13 years ago

I think red brings a pop to the room as well, Love reds, oranges and browns.Prefer it to not he the wall color though- soft moss/sage for walls turn me on with crisp white woodwork.  Black furniture has been my recent buying phase!  

 

Posted by Michele Connors, Your Eastern North Carolina Realtor (The Overton Group, LLC Pitt & Carteret County) about 13 years ago

Craig,

I love adding color, but I avoid fire engine red.  I often use a deep red, especially if it is a newer townhome, but it looks odd in an 80s lots of caramel colored wood home...deep red and sage greens work better for me in those.  Even so, I had to remove the red from one of my listings the other day.  Sometimes it just doesn't work.  You have to have an eye and feel for it and not be afraid to change your mind after it's placed.

Posted by ARDELL DellaLoggia (Better Properties Seattle ) about 13 years ago
It's amazing how important photos are these days!! With 80% of all homebuyers starting their home search on the internet - VERY IMPORTANT.  Thanks for the tip
Posted by Tracy Santrock, Raleigh - Cary Realtor/Broker In Charge (Fonville Morisey/Santrock Realty Group, Inc. ) about 13 years ago
I LOVE LOVE LOVE RED. HOWEVER I was once told by a Chinese Medicine Doc that my particular RED pillows on the beautiful bed I made up in her staged home "messed with people's chis." ??????? Well- It hasn't stopped me from using red accents....and hopefully I am not messing with too many people's chis. HA!!!!Amber 
Posted by Amber Langston (HOME BRANDERS / DIXIELAND HOME DESIGN) about 13 years ago

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