Real Estate Staging / Home Staging Blog


Staging as advertising expense?

In the short time I have been a part of ActiveRain, I am amazed (and delighted) at out how many of you have either commented to my BLOGS directly or sent me an email about what I share.

I just thought I was an average guy with some thoughts and opinions and a love for what I do, and finally had a place to vent.  But never the less... thank you all for your feedback!!!

Sooooo, today I was working on researching and understanding how staging relates to IRS publication 523... which is the IRS's missive on all the tax rules pertaining to a home seller selling their main house. 

For those of you that use stagers... did you know that staging can be considered an advertising expense for the home seller, thus it can ultimatly reduce your seller's capitol gain? (if they have gain)

Yup... it's true, so that is another benefit of staging you can share with sellers that need a good staging.

I am "hell bent" on demonstrating that staging is not just on arranging a nic-nac or clearing some clutter off a counter.

Staging is an art... but it has good business ramifactions too.

Well that's enough for now... CRAIG

Comment balloon 4 commentsCraig Schiller • July 25 2006 07:39PM


Craig, that's great to know.  I've "staged" a couple of the vacant houses I've listed (not with much just a few things to make the house look lived in without furniture - if that makes sense).  I figured the expense of buying a bunch of nice looking stuff (albeit from Target), could be written off and used again and again.  It was amazing what a few small items, books, candles, soaps, towels, etc. could do (e.g., draw attention away from or towards a certain thing, etc.).  I look forward to more of your staging comments/advice. 
Posted by Tori Stamps, MA JD - Broker/Owner Franklin TN Homes for Sale (Stamps Realty) over 14 years ago
Fantastic Craig, another tool for those of us in the trenches to encourage sellers to opt for a staging service.  In New York it's relatively new and many homeowners look at you as if you have three heads when you suggest it.  I think they'll understand the concept of a tax benefit far more easily than a suggestion of a higher selling price which would produce more money in their pockets.
Posted by Geri Sonkin, Long Island Real Estate & Staging Expert (Douglas Elliman Real Estate 516-457-7103) over 14 years ago

Now that's nice to know! I speak with real estate professionals on a daily basis and will share that. Thanks for gaving that one a tag so I can find it later :)

Thanks again, Craig!

Dawn Shaffer, All About Virtual Tours

Posted by Dawn Shaffer Life is good! about 14 years ago
In the Birmingham area, we have seen "staging" soar. Many people believe they can make it look nice, but are unaware of how cluttered things may be. For heavens sakes, if you live their on a daily basis you are less likely to see it "new" again because you are immune to the little things. For example just watch these show on TV like Trading Spaces or In a Fix, where people do not know how to make good use of space or color...and that less is more most times...etc. Good read.
Posted by Dan Ellis, NTA of Alabama (Nations Title Agency of Alabama, Inc) about 14 years ago