Whether it is in our work life or in our personal life, each day we are all hit with a ton of advertising messages. Because this is so, the trick for those of us in sales is to find new ways to cut through the all the noise and get our message out to our respective markets... which is not always easy.
However, I have found, in this age of constant "screaming" advertising messages, I have a knack for creating ways that help others to cut through the noise. Typically I do this by taking some approach/medium people are familiar with and change it up a bit. This does not always work but I have to say I know I am on to something when people say, "I would have never thought of that. How simple! What a great idea!" So consider this simple new spin on using video tours... that is working for us here at Real Estaging.
MOST Realtors create (or have created for them) video tours to showcase a home to attract a buyer's eyes. But did you ever consider that the Realtor that is bringing in the buyer is pre-shopping the market, so they are part of your "buying" audience too?
Using a video tour directed to the Realtor community in your market and used to entice them to tour your listing puts a new spin on a familiar tool. New spins on that which is familiar helps cut through advertising noise.
Shown above is an image of an email that was sent out this past Saturday to advertise a house that was to be in a brokers tour today in Park Ridge Illinios.You will note that the email is VERY SIMPLE... really all it is is a big button that invites the recipient to "CLICK" on it. By doing so the email recipient is launched directly into a tour that we custom created that invites them and tells them why they should tour this particular property. Keep in mind that there often is not enough time to tour all the properties on tour, so to help entice the realtor more, a simple "story" about the property was also a part of the video invite.
Anyway, this particular show, used to promote a home on today's tour, helped to make it a whopping tour ssuccess. I know we had just under 100 hits on the video show and from that we had nearly 35 agents RE-TOUR a property that had been on tour in the past. THAT ain't bad!
The "story" we told in the tour was the fact that by re-staging the home PROPERLY, we corrected some architectural issues that had branded this home as odd and quirky amongst the real estate community. The story was another hook that made Realtors want to come tour the home again, and if a Realtor had never toured the home in the past... the images of a great looking staged property helped entice them to come.
I hope this new spin on an old idea works for you!
Market It (and Stage It) Forward...
PS: I use Real Estate Shows to create these individualized marketing tours. Even if your broker contracts with a video tour company... for only $125 a year, this SUPER inexpensive and easy to use a tool that puts the power right in your hands.
PSS: Here is a link to another property in Winnetka we created a similar broker's open show and story for. This home will be on tour tomorrow.