So you are or want to be a real estate stager? Well, it is a fun and rewarding business... but I would be lying if I said it was not with out it JUMBO challenges.
Since I have been blogging about staging I have "connected" with stagers from all over the United States AND Canada! I have spoken with amazing, fun, talented, creative people who love and are committed to their professions.
These conversations have been INSIPIRING and SAD. SAD? Yup... SAD! WHY SAD?
Because, while these folks are good at providing the on-property staging services... and now, after being out in the real world and applying what the learned, they find they are deeper into their profession in ways they NEVER thought about. They have gained a new appreciation and respect for staging and feel a bit lost when it comes to the day-to-day reality of BUSINESS OWNERSHIP... especially the staging business.
I understand their their dilemma... 2 years ago, when I presented the initial draft of our company's contract for staging services to our attorneys for their legal review, they were dumb-founded! Their replay was... "Craig, you have a VERY complex business model."
I see stagers attracted to the fun and "glamour" to the creativity necessary to prep a home for the purpose of helping it sell. But then reality sets in... in order to maintain and grow a successful company one does not think of ALL THE WORK in the other areas that MUST be given attention to and MASTERED.
These "jumbo challenge' areas include:
- Advertising / Marketing
- Services Delivery
- Inventory: Growth & Management
- Systems & Software
- Human Resources
- Strategic Partners
- Office Space & Storage
- Accounts Payable/Receivable
If you are serious about owning and growing your own staging business.... Each of these areas must be looked at, defined and developed. WHY? Because if you don't actively understand and NURTURE these areas within your own staging company... your competition will and you will ultimately loose out to them.
Please feel free to share with me those jumbo-sized challenges facing you in your own staging business... and know that I am working on a solution to make those challenges less crappy.
stage it forward...