Real Estate Staging / Home Staging Blog


EMAGINE... Education is Part of the Silver Lining in a Slow Market

 So the market is slow... ok its VERY slow. So what can you do?  Well I think with every dark cloud there is a silver lining. One "upside" to a slow market is it provides an opportunity for rapid professional growth and development... and in that opportunity lies the possibility to be successful in any market.

Next Wednesday, (October 3rd) Coldwell Banker has put together an amazing day full educational opportunities for their agents in and around Chicago-land. The Emagine 2007 Expo is a day for CB agents to come and learn of ways to increase their business by learning from marketing experts, top-notch panels and technology gurus!

The Key Note speaker for the day is Gee Dunsten... a renowned real estate industry speaker and co-author of the book Mega-Million Dollar Secrets. Gee will speak on how a Realtor can "adapt to a multi generation marketplace using tools, techniques and strategies that ultimately deliver the kind of real estate experiences that creates customers for life, no matter their generation."

Then there are the 15 different Break-Out Sessions covering a variety of topics! WOW!

If you don't think that is enough to learn from, well then there also are 10 Expert Panel Sessions. The expert panels will share and discuss a variety of popular trends and issues... including Blogging and Staging.

In fact Active Rain's Caleb Mardini is moderating the panel discussion entitled Blogs - Can this trendy communication tool enhance your business? Also, Caleb and I will be sitting in a special area that Coldwell Banker is setting up called the "Bloggers Lounge" a space where all day long those interested in blogging can pop in and discuss the opportunities blogging holds.

Personally, I am pleased to have been invited as an expert to sit on 2 different panel discussions. I'll be sharing my thoughts on blogs on the blog panel, and you can bet I will Staging It Forward when I share my thoughts and ideas about home staging in the panel discussion entitled "Dressing Homes for Sale and Success"

Oh, and did I mention the Trade Show? Yup, there one of those too! So the day holds nothing but silver opportunity for Coldwell Banker agents... I gotta admit I am looking forward to meeting you all too.

See you all at Emagine 2007 Expo!



Comment balloon 34 commentsCraig Schiller • September 28 2007 04:17PM


Wow!  I wished I lived in Chicago!  Craig, I'm sure that you will do us proud!
Posted by Marci Toliver, Anderson SC, Spartanburg,Greenville SC, Home Staging (438-4642) about 13 years ago
What a great amount of information!  I wish they had something like that by me.  Congratulations on being chosen as an expert - I'm sure you will be able to share some good information.  Perhaps you might blog on your experience?
Posted by Kathy Passarette, L.I. Staging/Decorating (Creative Home Expressions) about 13 years ago
Craig: Too bad it can't be a road show!
Posted by Roberta Murphy, Carlsbad Real Estate and Homes (San Diego Previews Real Estate) about 13 years ago

Marci, Kathy, Roberta...

Ya I gotta admit this day is CHOCK FULL. I really looks to be like a great opportunity.


Posted by Craig Schiller about 13 years ago
Craig, It looks like everyone should have a lot of fun and if they do not it is their fault not anyone elses.
Posted by Susan Trombley, Broker/Realtor, Raleigh, Cary, Wake Forest, Youngs (Trombley Real Estate) about 13 years ago

Fabulous! Fabulous! Fabulous, Craig!  Good for you.

The event seems to be packed full of opportunity, and good for you for seizing it (again).  I'll be watching from a distance, and will wait for follow up information, as it becomes available.

Just one question:  When do you replace Nate as Oprah's "boy"?

Cheers! from DC...


Posted by Jaynee Acevedo, Capital Style Home Staging (Capital Style Home Staging) about 13 years ago

Craig, this is wonderful! I hope it is such a success that it starts a wave across the US :) Coldwell Banker may be on to something BIG!  To have you as part of their groups is such an honor for you and the rest of us.  Oh and please do let us know when the Nate overtaking takes place. Oprah's Boy... hummm, it has a nice ring to it :)

akebia... Ikea's second "wanna be" store

Posted by Lori Kim Polk, Home Stager - Roseville, Sacramento ( Premiere Home Staging : Home Staging Services) about 13 years ago
Am I missing something? This is for Coldwell agents only right? Or is there a way you could sneak me in as your assistant or something?
Posted by James Frazier (James Frazier Personal Development Coach) about 13 years ago
Craig - They couldn't have asked for a better expert panel member.  You're the best!  Thanks for always Staging it Forward! 
Posted by Janice Sutton, Home Stager - Temecula Murrieta (1st Stage Property Transformations ) about 13 years ago
Craig - sounds like it is going to be a great day. Good luck. 
Posted by Maureen Maureen about 13 years ago

Very impressive!  I'm so glad to hear that you've been asked to join the panel as I can't think of a better person to represent us.  Well, maybe Marci but... she's making me florals.

In all seriousness - You'll do us proud!


Posted by Kathy Nielsen, Atlanta Georgia Home Stager ( about 13 years ago
The key has always been education, not only is a slow market but in any market. if you are not growing, you are dieing. They say the average college degree becomes obsolete in 18 months. Never stop learning.
Posted by Brett Noel (Keller Williams) about 13 years ago


By having organized this Expo the Chicago area's Coldwell Banker people must be commended for being pro-active in this slow market. The only way to make progress in this environment is learn new ways to generate leads and business. They are doing just that. Hopefully it's a mammoth success.

Posted by Esko Kiuru about 13 years ago
Hey Craig, long time no see, welcome back...
Posted by Matt Heaton (Timu Corp - CEO, ActiveRain - Co-founder) about 13 years ago

I hope you are audio taping your panels ;) Would love to hear it!



Posted by Cindy Lin, Host, The Home Staging Show podcast (Staged4more School of Home Staging) about 13 years ago

Howdy Craig

You have posted some fine info for folks. Very good reading.

Have a good one

Posted by Dale Baker, New Hampshire Relocation Real Estate Information (Baker Energy Audits and Commercial Properties Inspections) about 13 years ago
Sounds awesome Craig. I hope you can record it like  Cindy suggested. I would love to hear it as well.
Posted by Monika McGillicuddy, Southern NH & the Seacoast Area (Berkshire Hathaway HomeServices Verani Realty) about 13 years ago

Hi Craig - what a great day this sounds like!  How fortunate for those attending to get both you and Caleb to learn from!  And as Cindy and Monika suggested, I really do hope this is recorded so the rest of us can enjoy it as well.


Posted by Ann Cummings, Portsmouth NH Real Estate Preferrable Agent (RE/MAX Shoreline - NH and Maine) about 13 years ago
Congrats on being in the "Bloggers Lounge". I think now is a great time to learn more. But then again, I think anytime is a great time to learn more or sharpen your skills. I am a big fan of education and knowledge.
Posted by Debi Braulik, Selling Maple Valley to Fife WA Homes For Sale ( about 13 years ago
Did I miss the PRICE IT RIGHT session?  That's what agents need right now...
Posted by Laurie Mindnich about 13 years ago
Sounds like a great conference.  It's good to see real estate companies taking the leading in training their agents with the tools that will be necessary to be successful in business today!
Posted by Lola Audu, Audu Real Estate~Grand Rapids, MI ~Welcome Home! (Lola Audu~Audu Real Estate~Grand Rapids, MI Real Estate) about 13 years ago
Education is an important component for moving ahead ion a slow market.  The best trained and the hardest workers will always do well.  I would like to see similar sessions at the NAR convention and and CRS Sell-a-bration.
Posted by Randy L. Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) about 13 years ago
I think there will be perfect attendance from those Coldwell Banker agents.  What an awesome opportunity for professional growth.
Posted by Diane Bell, Hilton Head Real Estate, Bluffton (Charter 1 Real Estate, Hilton Head, Bluffton, SC) about 13 years ago
Very cool!  We are doing a break out session at the Charleston Trident Association of Realtors Plugged In Conference in February..... stagers must take advantage of all the educational opportunities we can.
Posted by Melissa Marro, Jacksonville Real Estate and Home Staging (Keller Williams First Coast Realty - The Marro Team) about 13 years ago
You are so right! This has been my first year and it has been slow but I feel I have had time to continue to learn.  Slow but steady. 
Posted by Sue Shockley (Setting the Space) about 13 years ago
Shucks...a little far of a drive... sounds like it's going to be loads of info and fun!
Posted by Celeste "SALLY" Cheeseman, (RA) AHWD CRS ePRO OAHU HAWAII REAL ESTATE (Liberty Homes) about 13 years ago

Great looking event.  Wish I was in Chi Town to attend.

Posted by Christopher Myers, Greater Orlando and Central Florida Real Estate (Orlando Property Group) about 13 years ago
Craig, wish I could be there, two great guys and I'm sure it will be top you ever read your email, guy? Would love an answer.
Posted by Gena Riede, Real Estate Broker - Sacramento CA Real Estate (916) 417-2699 (Riede Real Estate, Lic. 01310792) about 13 years ago

Do us proud Craig................I can't make the convention but am interested in what happens there.

Duane Hosek in the Black Hills of South Dakota

Posted by Duane Hosek (Coldwell Banker - Lewis-Kirkeby-Hall) about 13 years ago
Is this only for CB agents or can any one related to the real estate  field attend? How do us other stagers get in to listen to your panel discussion?
Posted by Susan Lynk about 13 years ago

WOW I cannot wait to hear all about it. Boy when they invited you they certainly did the RIGHT THANG! Oooo, give them an earful and then report back to us. Keep Staging it Forward

Phyllis Pafumi

Posted by Phyllis Pafumi, ReStyled to Sell Staging Homes NJ (ReStyled to Sell Home Staging New Jersey) about 13 years ago
Craig, congratulations, they certainly picked the right people for The Blogger's Lounge and the panel discussions.  I wish you well and know you will do us proud.  Can't wait for your follow up blog.  Betty
Posted by Betty Haney (Haney Consulting) about 13 years ago

Excellent blog Craig. You ahve such a great way of presenting things...which is why you are an outstanding STAGER!!!

Not sure if you are able to share, but how did you come up with your cute little blog sign up symbol? Does that link back to AR's or another blog sources?

All the best...and hope you had a great turnout!

Posted by Minnesota Home Staging Firm, Minnesota (Minnesota Home Staging Network~ MN's Top Home Staging Firm) about 13 years ago
Kudos, Craig, for being on TWO panel topics! We know from reading your blogs you are indeed an expert on both.
Posted by Sharon Simms, St. Petersburg FL - CRS CIPS CLHMS RSPS (Coastal Properties Group International - Christie's International) about 13 years ago