Real Estate Staging / Home Staging Blog


"What, How-N-Why?" This was How Our Day Flew By...

 Blogging was QUITE a popular topic yesterday at Emagine 2007 Expo... and educational event Coldwell Banker held for its agents in Chicago.

I'm happy to report back that the day FLEW BY as ActiveRain's Caleb Mardini and I answered questions about blogging in the "Blooger's Lounge" set up at the Expo. I gotta admit it was very clever and forward thinking of Coldwell Banker to devote an area to where its agents could come and inquire about blogging. The Blogger's Lounge was very, very popular. (See Photo - Left) In fact, at one point I actually thought I was going to loose my voice as we answered over and over again the same 3 questions about blogging, which were:  "What is it?" "How is it done?" and "Why do it?"

I believe that there are no such things as coincidences... when the time is right the right things will come.  And the right thing came for us. A simple and definitive example to the power of blogging came early in the morning that would be the perfect answer the "What, How -N- Why" questions we would be hit with all day long.

Early in the morning 2 agents came up to us to inquire about blogging. As one of the agents was talking, she looked at me and said... "Hey, I know you. I was on your blog this morning!" When I asked WHY she was on it, she said that she had lost her info sheet for the day's upcoming Expo. In hope of finding the address and times for the event she decided do a goggle search on the term "Emagine Expo." Where did that search taker her? RIGHT to my, my September 28th blog post "EMAGINE... Education is Part of the Silver Lining in a Slow Market " posted here on ActiveRain. My blog and that post was #3 in google search results and considering that yesterday there 143,000 possible results (Caleb and I checked) on Google for that search phrase... THAT is amazing placement! When we pointed out this to her and the many other What,Why-N-Hower's throughout the day, we could literally see people "getting" the powerful impact blogging has.

From the Blogger's Lounge experience to participating as a guest expert in 2 great panel discussions (on blogging & home staging) I have to say I really enjoyed being part of such well planned out and executed day. Anne Marie Schafer, Director of Professional Development & Education for Coldwell Banker and her team put to geather a top notch educational event. The venue was perfect, the exhibit area was great, the general assembly speaker was informative, the food was plentiful, the break-out sessions were varied and well attended. Considering the challenging market, the day could have gone quite differently,,, but the end of the day speaks volumes as to how successful the day was. for about 1,000 agents stayed on to celebrate and enjoy a wonderful cocktail party.

So thank you Coldwell Banker, for the opportunity to share my wisdom and insights on my 2 marketing passions... blogging and home staging. I was honored to be asked and proud to be part of this QUALITY educational event.

Blog On and Stage It Forward...



PS: Click here to read a "staged blog." This quirky explaination shows just how these 2 marketing tools are more similar then you might first think.




Comment balloon 20 commentsCraig Schiller • October 04 2007 06:51PM


Nice blog. yes Coldwell Banker dose think out side of the box, that is one good thing about that company I did like, I just did not like my mangers way of thinkin.. LOL.. thanks for letting us know that bloging is getting talked about
Posted by Anita Lewicki, e-PRO (Prudential First Properties) over 13 years ago
I should have crashed Coldwell Bankers program. Do you think they would have minded if a KW agent popped in?
Posted by David Spencer, Show Me real estate in Kansas City (Keller Williams Northland) over 13 years ago

Craig - Very exciting that you had the opportunity to be a part of the Expo.  I do wonder how it's possible in this day and age for any business person to not know about blogging! 

I paid close attention to the post on staging a blog - test time may be coming up!  THANK YOU AGAIN for being as generous as you are with your successes.


Posted by Jackie Peraza, Home Stager - Framingham, Massachusetts (Perceptions AdverStaging(TM), LLC) over 13 years ago
How very cool Craig! Congratulations it must have been a very exciting day.
Posted by Monika McGillicuddy, Southern NH & the Seacoast Area (Berkshire Hathaway HomeServices Verani Realty) over 13 years ago

Now if that wasn't re-affirmig...nothing is!

Thanks for a post that showed "it really does pay off" we need to hear that on occasion!

Posted by Joan Mirantz, Realtor, GRI, CBR, SRES - Concord New Hampshire (Homequest Real Estate) over 13 years ago
Maybe you two were the reason why I got a cold call today. A Realtor from somewhere called and was asking me all sorts of blogging questions. Blogging is catching on fire!
Posted by Dena Stevens Coriz, Putting The Real Into Realtor Since 2004 (Rocky Mountain Realty ) over 13 years ago

Craig - Glad the Expo was a success and that you were able to educate the masses.  A gift of yours.

I loved the "staged blog."  I am slowly getting better at blogging and the analogy between staging and blogging was fantastic.  I will try my best to "stage" my next blog.  Thanks for the inspiration!

Posted by Janice Sutton, Home Stager - Temecula Murrieta (1st Stage Property Transformations ) over 13 years ago
I love that they had an area set aside  for blogging!
Posted by Christina Bennani-Persechini, Realtor - The House For You (Keller Williams Realty Boston North West) over 13 years ago

Craig - I love the picture - it made me giggle. You are so good at those.  You are right (as usual) you inspired me to create a 'pretty' blog of my own.  It's not as pretty as yours, but it is getting there!

I'm glad the day was such a success!

Posted by Kimberly Wester over 13 years ago
Craig, I am so glad you posted on how the day went - was looking forward to it.  I think a number of the realtors present joined AR yesterday and today.  The numbers have really gone up.  I am going to try and write a 'pretty blog' - and thanks to you it just might turn out.  Betty  PS  You did all stagers proud.
Posted by Betty Haney (Haney Consulting) over 13 years ago
All of the attendees were lucky to have you and Caleb there. Your analogy of staging and blogging is great.
Posted by Sharon Simms, St. Petersburg FL - CRS CIPS CLHMS RSPS (Coastal Properties Group International - Christie's International) over 13 years ago


Sounds like a great opportunity to spread the word about blogging. I wish we had something like this in our area. Maybe you guys can do a nationwide tour. Whatdya think?

Posted by Andrew Trevino, Wilkes-Barre Homes For Sale (ADT Real Estate) over 13 years ago
Craig -- I think I need to find a blogger lounge -- It looks like this was a great event.  I am sure that you had a lot to offer.
Posted by Joan Whitebook, Consumer Focused Real Estate Services (BHG The Masiello Group) over 13 years ago

very cool, i am glad that it was a great experience ;)



Posted by Cindy Lin, Host, The Home Staging Show podcast (Staged4more School of Home Staging) over 13 years ago
Sounds good. Thanks for posting.
Posted by Bob & Carolin Benjamin, East Phoenix Arizona Homes (Benjamin Realty LLC) over 13 years ago


   Your blogs crack me up, especially the blogging picture.  It was so nice to meet you at the expo.  I'm the girl who was blasting you with blogging questions, one right after another.  First about blogging, then about staging, then blogging, - I probably made your head spin. 

 You are an inspiration for me to start blogging.  Thanks again. 

















Posted by Judy Greenberg, Coldwell Banker - Buffalo Grove - Long Grove Homes (Coldwell Banker Long Grove) over 13 years ago


Good to hear that the expo was a huge success. Hopefully it gets Coldwell's agents all motivated and producing even in this market. Must've been plenty fun answering hour after hour those three questions. The good food and high-octane cocktails probably made up for the frustration.

Posted by Esko Kiuru over 13 years ago
Thanks for sharing....Congratulations on your successful day!  The last Coldwell Banker conference I went to ( March'07 in Las Vegas) they didn't have anything like this at all.... bummer!  I hope they continue the forum, it sounds like a wonderful addition.
Posted by Linda Sanderson (Coldwell Banker Solano Pacific) over 13 years ago

Craig I think what's amazing as Monika and I have spoken about blogging to many agents and they are all excited about it at first and then after you leave they never follow up and put it in action. The ywil put up there picture ans a small bio here on AR and that's it. They're done.

You can lead a horse to water but you just can't make them drink.

Posted by Jay McGillicuddy, Real Estate Broker (Berkshire Hathaway HomeServices Verani Realty) over 13 years ago

You make me laugh Craig!  How did you edit that picture - too funny!

Glad the day was such a success. You are a marketing genious!

Posted by Minnesota Home Staging Firm, Minnesota (Minnesota Home Staging Network~ MN's Top Home Staging Firm) over 13 years ago