Real Estate Staging / Home Staging Blog


A BUBBLY WAY... to share your thanks & your message

I know I talk a lot about staging. But my REAL passion is advertising and marketing. I LOVE to find new ways to break through the typical "advertising noise" and connect with people. (Staging just happens to be an amazing marketing tool that does this too... that is why I am so adamant about it.)

Anyway, a few years back we decide to divert some of our advertising dollars away from print and find a ways to connect to our clients and potential clients in more creative and effectiveways. So what did we do? We throw a party!

Well, actually we always had a personal holiday party... we just decided to give it over to our company.

We named the party "Tween the Holidays" so that ALL know they are welcome. (We don't specify exactly which holidays it is ‘tween. If you think about it... we could be talking about Yom Kippur and Arbor Day.) THEN we gave it a twist... we made it a Champagne Party!

The date is typically the night BEFORE the last work day before the New Year's holiday break. Why on this day? Because no one plans a party for that night so we knew there would be no conflicts. Since no one REALLY wants to work the next day and PARTY is on everyone's mind... this party is well attended! Last year we had over 125 people.

Providing Champagne for this many people COULD be costly... but we ask those we invite to bring one bottle of (QUALITY) bubbly. We of course provide more... and we provide the food. Typically we can cover the night's food and drink for under $800... which is cheap when you look at the cost of ONE ad in a local newspaper.

A few other "tricks" of the party night. Well, we also ask that people bring and donate one champagne flute or glass. To date we have nearly 100 different glasses in the party's collection. THIS proves to be a great ice breaker... and a conversation starter.

Finally, we invite EVERYONE: friends, family, neighbors, clients, colleagues, network contacts, potential clients... you name it they are welcome! AND who ever we invite is welcome to invite whoever they like. NO limits.

So this year... the party is starting to ride on its own "BUZZ!" So what are we going to do to make it even better? Well, we are "giving" the party over to a local not-for-profit. Of course our name is "on" it... but someone else now can benefit too. I share this with you all because it doesn't take much time, its fun and it is effective,,, you are welcome to take and spin my idea in your own way.


PS: Consider this your FORMAL invite. You ALL are welcome to attend. If you would like to attend... all we ask is that you RSVP. (Please, check out the invite to the left for details.)



Here at Real Estaging, were thrilled and delighted when Chicago's premier news & trade publication covering the city's real estate industry, Chicago Agent Magazine, choose to cover our party. I have to admit that Chicago Agent Magazine has consistently been a champion our success... needless to say, we can not thank them enough. But I will find a way...

Anyway, posted below is a reprint image of the page featuring the photo spread of our event published in the February 12th issue of Chicago Agent Magazine.

So... THANK YOU very much Jennifer Morrell, Editor. In these times where ONLY the "biggest players" seem to get all the attention, Jennifer decided to cover us and our event... a small player in Chicago's real estate industry here.

Also, we would like to extend a VERY SPECIAL THANK YOU to Jodi Schallman, Events Photographer for the magazine. Next year, Jodi, you need to come as our GUEST and let some one else shoot us... you are way TOO much fun.

Me (Again)





Comment balloon 13 commentsCraig Schiller • December 03 2006 07:19PM



What a GREAT idea!!  And I bet all who attend have a fabulous time!  Love the notion of everyone bringing a bottle of champagne and a glass.....what fun!!


Posted by Ann Cummings, Portsmouth NH Real Estate Preferrable Agent (RE/MAX Shoreline - NH and Maine) almost 14 years ago

Ann, that is exactly what I was going to say. Craig, very creative and I would certainly show up if I received this invite! THe art gallery sounds like an ideal place. Do you change locations each year?


Posted by Margaret Rome Baltimore 410-530-2400, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) almost 14 years ago

Craig this is a great idea but it makes my gift of a Free Consult look cheezy, LOL..l thought you were going to say that with all the champagne glasses you collect you now add them to your prop library for staging. Kudos to you for knowing how to always create a BUZZ...continued success in ALL that you do. Have a blast at your party

Keep staging it forward

Phyllis pafumi

Posted by Phyllis Pafumi, ReStyled to Sell Staging Homes NJ (ReStyled to Sell Home Staging New Jersey) almost 14 years ago

How interesting that we are having our first such party this year! Of course, ours will be on a much smaller scale and at our own place. It just makes sense not to fight the bustle of all those pre-Christmas parties and who wants to wake up to a post New Year's disaster at their own place :)  We decided to have an 'it's all over but the ball drop' pre-New Year's soiree.

Of course, I think it's genius;) As usual, you elevate whatever you're doing to art. Thans for sharing.


Posted by Claudia Grasso (GRF) almost 14 years ago


Thanks for sharing a great marketing idea.  I really love the marketing part of the business too.  I hope we can share more marketing stuff here on the rain.  I'll have to look into my bag of tricks.

Posted by Linda Davis (RE/MAX Home Team) almost 14 years ago

Hi Craig,

It is a little to late for this year but your idea sounds so fab that what if the Active Rain Brains coordinated a tween party in their regions or groups and plan ahead for next year...count me in! What if we had live cast joining all the parties...all wearing red noses...oh, now I am getting carried away!!!

Posted by Sheron Cardin, ARTIST - A Home Stager/Sellers Best Friend! (California Moods Inc) almost 14 years ago

Sounds like a great partee.  Wish I was able to attend.  I am sure it will be the talk of the town.  Unfortunately I will be visiting relatives in Dallas.

One (of many) thing I lack is marketing my business.  That will be my New Year's Resolution along with making the time to call family more often.


Posted by Janice Sutton, Home Stager - Temecula Murrieta (1st Stage Property Transformations ) almost 14 years ago

Craig - I see your nose has returned to a more normal color.  Will we see the other version again?

Posted by Suzanne Marriott, Associate Broker, CLHMS, e-PRO (Keller Williams Arizona Realty) almost 14 years ago

"Craig The Reala Stager"

Leave it to you to really know how to throw (stage) a marketing party. Very creative. :)

I like that little QUALITY thing, I gather if you didn't say that to them they would bring Champagne in a box. lol...

P.S. I Didn't Open My present yet thought I'd wait awhile I like the suspense...

TLW "The Lovely Wife"...Cheers To Your Brilliant Mind...ROAR!

Posted by "The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW. (President-Tutas Towne Realty, Inc.) almost 14 years ago

it's so sweet of you to invite! bummer i live in california! a client appreciation party is definitely something i am looking to do once my client base has become a little bit bigger ;)



i stage & redeisgn to sell, live and work in san francisco bay area


Posted by Cindy Lin, Host, The Home Staging Show podcast (Staged4more School of Home Staging) almost 14 years ago


 this is a really cool aside, it sounds like one hell of a fun party.  I would love to do something like this around here.  Maybe some of the michigan rainers would like to do a joint effort,, since who can resist a good party.


Posted by Professor X (NONE) almost 14 years ago
Fun idea. We may to try to do something like that next year. We've had holiday parties in the past but it's hard to coordinate with everyone else's going on. This year we had three that we had to juggle attendance at in one night.
Posted by Melissa Kruse (Gryphon ) almost 14 years ago
Craig, What wonderful publicity! Thanks for updating and sharing this really special way of marketing and having fun at the same time.
Posted by Margaret Rome Baltimore 410-530-2400, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) over 13 years ago