Real Estate Staging / Home Staging Blog


The "art" of the THANK YOU NOTE

 In today's age, where it seems like it is all about hard core marketing, sometimes what is forgotten is that marketing is ultimately about building authentic relationships.

A simple thank you card can so easily begin or solidify a relationship... IF one writes and formats the note's message correctly.   

Here are some simple tips that I follow...

  1. Write from the heart... don't try to sell ANYTHING
  2. Make it personal... refer to something ONLY you and that person know and share
  3. Write something that you think will make the person smile or chuckle
  4. The card is to THANK and ONLY SINCERLY thank... it is not a camouflaged sales pitch
  5. Hand write it
  6. Just sign your name... no need to tuck you business card in it.  If you were sincere, the person will remember you for a lot longer than the period of time it takes them to throw your card away.
  7. Use a real stamp (I also recommend commemorative stamps) not a postal meter mark
  8. Hand write the envelope out too, don't put your name on the envelope just a return address.  It adds a bit of mystery and intrigue.
  9. Expect NOTHING in return. If you can be generous without having any ulterior motives... then you really are being thankful.


Comment balloon 13 commentsCraig Schiller • July 30 2006 01:26PM


We try to make it a habit to write 10 thanks you notes a day.  It really pays off!  Great post.
Posted by Jonathan Greene (Team Greene Realty) over 14 years ago

Funny, Craig, I found your blog after I had posted something on friendships and suggesting that the reader just spontaneously "pick up the phone" and call a neglected friend and invite that friend to lunch.  Both the caller and the receiver will feel better.  Expect nothing, but you will solidify your relaitonship.  Your message is great and a relief from some of the techno stuff I have been reading and trying to comprehend.  I actually GET this!!

Bonnie  -  Denver and Metro Denver

Posted by Bonnie Cox (RE/MAX Masters) over 14 years ago
Craig, your momma taught you well.
Posted by Paul Sullins (Network Real Estate) over 14 years ago

Thank you notes and emails are my favorite form of payment! When you are getting these notes, success will always follow!

WOW Jonathan, 10 thank you notes a day, that is awesome!


Posted by Margaret Rome Baltimore 410-530-2400, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) about 14 years ago
When I was in the investment brokerage business, my company required a personal, hand-written thank you note for every person we met.  It was very effective - and most of my competitors were not writing personal thank you notes.
Posted by Todd Murphy (Fitts Agency) about 14 years ago

The "Thank you note" is something that we totally under estimate in our business.  It is the simplest thing we can do and means so much to people as well as opens doors.  I'm glad you reposted this blog because I had certainly missed it.


Posted by Rick & Ines - Miami Beach Real Estate (Majestic Properties) almost 14 years ago

Great tips, Craig. I write them all the time but now they will be better. Thanks!

Posted by lisa over 13 years ago
What a wonderful way to keep focused on being grateful.
Posted by Maureen Gilleece (The Wood Team - Re/Max All-Stars Realty Inc.) over 12 years ago

Thank you for the reminder.  Writting is a great weakness of mine and I'm always stumped to what to write and what's not going to sound cheesy.  I love it when I receive a thank you note.  Thanks again, for the great post.

Posted by Lisa Lawrie (Homelink Real Estate and Mortgage) over 12 years ago
Great post. I love to receive hand written notes which are rare in this age of email and cell phones. People do not make  time to write.
Posted by Gita Bantwal, REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel (RE/MAX Centre Realtors) over 12 years ago

Craig...I've "fallen off the wagon" when it comes to sending out the handwritten notes. I've got to get back with it! I've gotten so many compliments when I do's a lost art with e-mail and people really appreciate the time you took. It makes an impression!

Posted by Thom Abbott, Midtown Atlanta GA Condos For Sale ( |770.713.1505 | Intown Atlanta GA Condo Living) about 12 years ago

Hi Craig,  Thanks for the tips...I always vacillate on whether or not to include my business card, but I think you're right.  Whenever I write a thank you note, I feel happy and full of gratitude--Jonathan who writes 10 a day must be in a great space!  Cheers, Harley

Posted by Harley Ramsey, Chatsworth, CA Real Estate (Keller Williams) about 12 years ago

Super helpful. Thanks.

Posted by Matt Megel about 11 years ago