You have all read the stories and/or watched the HGTV shows triumphantly boasting... "SOLD in one day after home staging!" "Multiple offerings after home staging!" "SOLD at first open house after staging!" But even after all these great staging experiences have been reported in various medias, there still seems to be some apprehension by the Realtor community to present home staging solutions to sellers who COULD benefit from more comprehensive levels of staging.
Now don't get me wrong, there are those of you who have been "early adaptors" of the home staging concept. But in general when talking to Realtors, Stagers still experience quite a bit of reservation... we have learned that the nut of your concern has to do with statistics that back up our claims.
While some individual stagers keep their own personal statistics, there are NO comprehensive and consistently tracked and released national figures to back staging up. So in the hopes to give a Realtor what they want... we resort to telling the tales of all the wonderful experience our own clients have had and individual results they got from our services... which never seems to be enough.
One of the reason we have had no NATIONAL statistics is due to the fact that within the home staging industry there has been no autonomous body independent of the competitive foundation training organizations. But this is all going to change... thanks in part to a group of stagers who met first here on ActiveRain.
Stagers in the AR group Stage It Forward are going to begin to regularly track the facts about home staging. We will then to give you the data you need so you are equipped to present staging as an effective marketing strategy for your clients. The new Quarterly Qwik Staging Stats (download pdf file by clicking above image) will soon give Realtors and stagers quarterly statistics on the effects of home staging on both the national and state levels.
Besides statistics, there is another benefit to tracking this data. Most Realtors do not realize that just as there are different types of automobiles (sub compacts, economy, intermediate etc...) there are 5 different types of home staging. Being able to track statistics about each staging type will further help Realtors and stagers explain the "how" and the "why" of home staging.
Additional benefits from standardizing industry data include:
- The creation of a common language for home staging services.
- Allows for timely and ongoing gathering of data and reporting of statistics, as the market fluctuates.
- Creates an audit trial if verification is needed.
- Allows data to be compiled on a State and National level.
- Is self explanatory as well as qwik and easy to complete.
- Will track and allow for the reporting on staging effectiveness in multiple "crunched" ways.
- Will report back standard fee ranges for standardized service types and levels.
For now, 2 most IMPORTANT benefits of gathering this data is that it is VERIFIABLE and it is on-ongoing in regular intervals. We realize there is MORE we could have included; but, we figured this was a good start... believing it is best that we CRAWL before we walk. So we are excited to share this news that the Quarterly Qwik Staging Stats will be our industries first use of standardized data of this kind available to all stagers (even if they are NOT a member of Active Rain and Stage It Forward). Finally, we welcome insight and ideas from the Realtor Community to help us further crack open the statistic nut.
Staging It Forward...
PS: Actual data collection will begin soon. Please watch for the annoucment.