Yesterday it was announced that of the 27,229 blog entries* posted on Active Rain since its début on June 25, 2006 my "very personal" post entitled "The Gift of Tears" was voted the Most Memorable post for the year. First, I have to say WOW and huge thank you to all who voted!
And while I am flattered and grateful, it got me to thinking... Why? Why THAT post? Did that post REALLY have anything to do with Real Estate?
As a professional in the Real Estate industry I know that working with people is at the core of what I do. It is not as if I am working with a thing like a machine, tool or instrument. I predominately work with and for people... the people moving in and out of my community... Chicago.
When I joined this site I did not know that what I was doing was becoming a member of a cyber community. As I observed and participated I began to realize that Active Rain, whose borders are far reaching and a bit non-conventional, is a microcosm of the communities in which we live, work and play. If you spend anytime here, you see the dimensions of life and relationships occurring in the words that we share.
And while it is good that this amazing cyber community was born and quickly built... the Active Rain gods saw there was not enough connection back to the people (consumers) we work with and relate to in the brick & mortar communities of our professional lives. So to bridge that gap, they are in the process of creating and perfecting Localism. It will be a site for us to share and market our knowledge, our skills, our expertise, our abilities and our professionalism right to people who will be our clients.
So if you think Active Rain grew fast... just wait! Localism is going to be a rocket, as more and more of your neighboring Real Estate colleagues discover it and find it a means to market their services to the local consumer market using the tool of community.
Initially, the best of us will find ways to connect to consumers making use of Localism for community oriented information. Statistics, demographics, well articulated ideas and information about the brick & mortar communities will (and always will) be key to the success of the site and its members.
But I have a question. Over time, as more and more educated and articulate professionals join and share similar content, what will differentiate you from any other? How will you stand out on Localism? How will you connect to the consumers of your community?
I believe my "very personal" post on Active Rain reveals much as to how members can ultimately tap into what is possible on Localism. Once professional acumen is shown, the best way to connect to the consumer community is by sharing a bit what makes you uniquely you. Establishing and creating relatedness will require you to be a little more open, a little more revealing, and a little more accessible via what you say and do on Localism.
Always remember, who you are is as important as what you do. Both sides of you is what you bring to the brick & mortar communities you market your services in. So writing and sharing content that reveals a bit more of the real you will help make Localism feel more... local. And for each of us, how we go about doing this and just how much "sharing" we do will be different. There is no right way or amount.
NO ONE can copy what makes you uniquely and personally you. So if what you say is sincere and authentic... mark my words, people will be attracted to your "memorable message" and ultimately to you.
Rain it forward... locally!
*Based on 2,723 Blogs-No Ad pages with 10 blogs per page.