Real Estate Staging / Home Staging Blog


Staging is hard PHYSICAL WORK!

I don't think people realize just what it takes to stage a property.  Let me PERSONALLY tell you it is NOT for the meek and mild. 

My associates and I  have been on the RUN trying to get various properties unstaged and then new properties staged!

To do this right, you need to be a bit of Mack the Mover, Hazel the Cleaning Lady, Dolly the Decorator... all wrapped in one. Then on top of it all... you have to do it like Speedy Gonzoles. (So why am I so fat? LOL)

Anyway, we just created a new position, one person just to handle coordinating all the logistics involved with preparing a property for its sale.

Why (and more importanly HOW) any realtor adds this as a courtesy to what I know are already VERY busy schedules... is beyond me.

Back to work... Craig 

Comment balloon 14 commentsCraig Schiller • August 15 2006 05:11AM



Is their a price range that you start charging for your staging talents?

Do you charge by the hour? How does it work?

Posted by William Seufert (Florida List For Less Realty, Inc.) over 14 years ago

Like Craig states. Staging is alot of exercise!

You should charge whatever the market bears. Making a home look great is very hard!

Posted by Omar Camejo (Florida List For Less Realty,Inc.) over 14 years ago

It is indeed exhausting to stage a house.  Additionally, for me, since I don't have a huge inventory of items at the ready, it means shopping for just the right accessories.

Of course, if I had a "you" here, I wouldn't have to. :-)

Posted by Geri Sonkin, Long Island Real Estate & Staging Expert (Douglas Elliman Real Estate 516-457-7103) over 14 years ago
I have two associates for stagers. One is a very artistic individual and I offer her to the seller to negotiate her own fee. The other is a Realtor who has started to sideline do to the correcting market. Although I would love to come in and redecorate these homes myself, it is not the career I have chosen for myself and it is a lot of hard work. You are right when you say you need a cleaning agency, trash hauler, furniture and accessories. The problem is so many sellers do not want to be paying to revamp their homes, that the Staging business does not tend to flourish. At least in my area. I saw a Staging school online, I think it was in Ct. awhile back. I'll try to find out their name and get them to give us some input. Karen
Posted by Karen Hurst, Rhode Island Waterfront! (RICOASTALLIVING.COM) over 14 years ago
I recently had a vacant townhome on the market.  We were able to rent some new furniture from my daughter that she had bought but wasn't ready to use in a new place.  We had the furniture delivered by the store and set up.  The homeowner bought accessories and we staged everything.  That was the easy part.  The hard part came when we sold the house and had to haul everything out ourselves.  Did I mention that it was the hottest weekend of the year?   100 degrees.  I give alot of credit to movers and stagers. 
Posted by Donna Quanrud, Donna Quanrud Southwest Metro Homes (Coldwell Banker Burnet) over 14 years ago
This post was funny as well as true.  We wear many hats and there were a few things here I could add to the list of 189 things a realtor does.  Delegating tasks to those that specialize in them would be top of my list.
Posted by Teri Isner, GRI, CRS, CIPS (Keller Williams Realty at the Lakes) over 14 years ago
Is there some reason you all don't use a professional stager and pass the cost on to the seller?  Seems to me that your time is worth more than what a stager would charge.  Just my 2 cents.
Posted by Judith Clausen, Judith R. Clausen (Buyers Advantage Real Estate of Metro Denver) over 14 years ago

For me it's about my vision for the place and what will help it seller faster and for more money.  Besides, staging is so new here that it would be hard to explain to my sellers.

it's also a great creative outlet for me. 

Posted by Geri Sonkin, Long Island Real Estate & Staging Expert (Douglas Elliman Real Estate 516-457-7103) over 14 years ago
I meant to comment on this post to say congratulations on the one year anniversary but I missed it by three days..oh well here it is again. This is the oldest post on SIF (at least it is the oldest I could find). It does seem like a long time ago in the blogging world.
Posted by James Frazier (James Frazier Personal Development Coach) over 13 years ago
I don't know how Realtors do it either, especially when they have so many other things to do. It may be the oldest post on SIF... but it still rings true... even today. Great timing Craig ;)
Posted by Lori Kim Polk, Home Stager - Roseville, Sacramento ( Premiere Home Staging : Home Staging Services) over 13 years ago
You aren't kidding Craig. The only thing that keeps our business from running perfectly with profits soaring off the charts is we have to eat and sleep...bummer!
Posted by Sheron Cardin, ARTIST - A Home Stager/Sellers Best Friend! (California Moods Inc) over 13 years ago

Sheron - you get to eat and sleep?  Lucky duck!

Yes it is hard work.  It can be physically draining.  Combine that with the heat in HOTLANTA and a suburban with a broken air conditioner and it's exhausting.  Have no fear, I too get to rest, on occassion.


Posted by Kathy Nielsen, Atlanta Georgia Home Stager ( over 13 years ago
Craig - I remember when I started my staging business.  You said to me  "You have to do a lot of things you don't like or want to do!"  You weren't kidding.  Everytime I want to throw a pity party for myself I hear you saying those wise words.  I know I am not alone.  It keeps me grounded and I shut up!  I can't complain.  I've been blessed to do what I love to do.  The good, the bad and the UGLY! :)
Posted by Janice Sutton, Home Stager - Temecula Murrieta (1st Stage Property Transformations ) over 13 years ago

I think staging is becoming over rated and way to detailed because theres so many people trying to make money training people how to do this.  Some get so deep into it that they start renting furniture, plants, props, props, props.... When I put my house on the market I not only sold it myself in 5 weeks (even with 600 new homes going in 1/4 mile from me and other homes in my area had been on the market for 1 to 6 years and my signs kept disappearing).  Taking all the clutter, taking all the personal touchs you put in your home (those salt and pepper shaker collections, personal photos etc. etc...) and putting them away.  I make it so people can walk in and look at the home not all the "stuff".  I play soft music, light candles, turn on all lights and lamps and make the house presentable.  Work with what you got without going out and spending a ton of money on adding to it costing the customer even more money when its hard enough to sell a house in todays market.  They aren't getting their asking prices these days.   I've sold my first home in a week and the second in 5 weeks.  A guy I met had his house on the market for 6 months with out an offer.  I looked his house over didn't have a lot of furniture after his ex cleaned everything out.  A fresh coat of paint, moved things around leaving several rooms vacant (better than one or two pieces standing alone in a room).  Put some potted flowers on the front porch (the pots were already there just stuck $10 worth of plants in them).  Cleaned the back patio and patio furniture and made it look more inviting to sit out there.  Instucted him to put the dogs up when people came to see the house.   $350 worth of paint supplies and 1 week later he got an offer and sold his house a week later.  At the time I didn't know that people charged for doing that kind of stuff since I'd never heard of staging.   Its just common sense stuff by walking into your home with fresh eyes and see what you would think if you were looking to buy a house. 








Posted by Wanda over 13 years ago