Real Estate Staging / Home Staging Blog


Best Blog EVER Finally Hits Its Target... of ONE

 Daily hundreds and hundreds of bloggers post here on Active Rain... all with the hopes that what we write connects to an audience. What makes blogging on AR uniquely different from other blog platforms is the fact that because it is a social network, posting here first reachs a tighter member audience made up of professional from all areas of the Real Estate industry.

Comments from our peers can give us the immediate "gratification" of knowing if what we said, what we wrote, worked or not.

Sometimes when we write something particularly well, the All Mighty & Mysterious Rain Gods will feature our posts and send it into the AR stratosphere with a little Gold Star. Then comments abound.

If you have spent anytime here on AR you most surly have read one of the most creative, prolific and interesting bloggers who has a whole galaxy of Gold Star Blogs... that blogger is Bryant Tutas. Broker Bryant has much to say, says it well and has gained the respect of many Realtors ALL over north America.

Broker Bryant and I "go way back" as we both started here on AR just about 2 years ago now. I with my "Rants & Ravings" on Home Staging and he with his "Ramblings" about Real Estate have written a lot and seen a lot happen here and in the real estate industry. Through the years I would post my blogs and Bryant would comment back and vice versa.

While I knew Bryant liked what I had to say, finding it interesting and informative, I also had a gut feeling some of my messages were not hitting DEAD ON with him. How do I know this? Well, call it intuition or call it paranoia, but somtimes I felt his comments communicated a certain degree of skepticism about this thing called "staging." I am NO stranger to this skepticism. It is a skepticism MANY Realtors have.

I have learned in life that just because you say something, or write something, does not mean the message you intended was received. As frustrating as that is, if people don't get your message then you might need to rework it until they do. The miscommunication might not not reside in their ears, but in your words.

So without his knowing, Bryant had become the litmus test for whether this particular message hit its target or not. Other stagers KNOW that when I write, about this particular topic, I write in the hopes that Broker Bryant would get the message. If he got, it I knew I would have a message I could use over and over.

Fast forward to this past Monday...

On Monday I posted, what I thought, was my best post ever! Yup EVER! I spent all day Sunday working on the graphic and then writing and rewriting what I had to say. I knew this post had a GREAT graphic, was WELL written and took the reader on the type of verbal journey I like to take them on... hitting them with the point I wanted to make right at the end. So confident in this post, I just KNEW the All Mighty & Mysterious Rain Gods would launch it for all to read (especially Bryant) with one of those coveted Gold Stars. Realtors (especially Bryant) would FINALLY "get" what I have been trying for them to "get" for 2 years now. Finally, all over north America, ever Realtor (especially Bryant) who had resisted or never considered using a home stager would be beating down the doors of their local stagers. The whole real estate market would turn around. Oil prices would drop! Peace would reign supreme... all from my post. I thought it was that good.

So I posted. Then I waited. I went back and checked. So sure of myself. "Did I get my Gold Star yet?" Hmmm.. not YET. So I waited...  I went back. ONLY to realize... NOTHING! ZILCH! ZIP! NADA! NINE! No Gold Star. "Sh_t, this one didn't do it either!"

But then something amazing happened...

There was a comment posted by an old blogging buddy. And while his March market report for Poinciana FL is not great, his comment reveled he got what I had been trying to say for so long. Better then a Gold Star... this post HAD hit my target of one.

So thank you BB, sometimes aiming for a small audience can inspire a big message.


PS: I have to extend a personal appology to Broker Bryant. Sorry about your having to take a "hit to the eye."  While I am good at PhotoShot (oops I mean "SHOP") I am not THAT good.

PSS: Here is a link to my BEST POST EVER... after this "EVER!" Read it and be transformed! (LOL) Chipping Away at the "PRICE IS KING" Myth Too Many Realtors Rely On

Comment balloon 15 commentsCraig Schiller • April 02 2008 06:39AM


Very entertaining . . . so

praise, comments and a gold star -- a good thing

light bulbs for the Realtors -- a very good thing

hitting your target Broker Bryant -- priceless



Posted by Karen Dembsky, Atlanta Home Staging (Peachtree Home Staging LLC, Home Staging in Atlanta, GA) over 12 years ago
Craig this is my 1st time reading one of your posts and I will hands down tell you that you are an excellent writer. Congrats on getting through to BB ;)
Posted by Bill Gassett, Metrowest Massachusetts Real Estate (RE/MAX Executive Realty) over 12 years ago

Craig, You done well my friend. I'm glad I could be your motivation even if it was due to my lack of understanding. If it helps....I GET IT!!! :)

If I can get my head around it my next post will be about home staging.

Posted by Bryant Tutas, Selling Florida one home at a time (Tutas Towne Realty, Inc and Garden Views Realty, LLC) over 12 years ago

Craig ~ you're an automatic "gold star" poster with me!

Thanks for all your contributions.

Posted by Susan Cunningham, R.E.VISION - Suwanee, GA (NE Atlanta Home Staging) over 12 years ago
Craig, I don't quite know what to say.  No, that's not true.... As I commented on your "KING" post, your message was very powerful and whether you know it or not you are providing us all with the stories and visualizations that we all can tell on a local and regional level to help people make the connection.  I don't think you will ever fully understand the level of your contribution to help us all "Stage it Forward".  Thanks for the Leadership....
Posted by Gary Barnett, Home Matters Property Stylist Group, Indianapolis (Home Matters) over 12 years ago

I love Craig's pretty Blog :)

As far as getting it goes...We do 'get it' and always have. The problem is that Seller's in our area are a bit behind the times. Believe it or not they are just now catching on to the Blogging thing. Many of the Seller's in Poinciana are not ready for the future, which includes staging. The ones that are ready can't afford the extra cost.

I hope this helps you to understand that our Market is unique and still struggling to catch up to the 21st Century. It seems it takes 1 step forward and 2 steps back. 

Shoot It Forward my dear friend :) 

P.S. I still think responding to the Reader's on your Blog would truly help Rain in your target audience :)


Posted by "The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW. (President-Tutas Towne Realty, Inc.) over 12 years ago

I could have done better on my comment but...

I haven't had my coffee yet :)

Misty at your service.  

Posted by "The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW. (President-Tutas Towne Realty, Inc.) over 12 years ago

It is funny to me that you wrote this because when I read your blog (which was great BTW) one thing that popped out at me was that BB made a comment. Why did that resonate with me? I'm not really sure... probably because I always read his blogs with great interest, but had never seen him on our side of the fence before. I think we all need to fly down and form a consumer roundtable in his area and educate his consumer.

TLW makes an interesting observation to you too Craig... you often do not respond to those that comment on your blog. I've noticed that as well. It is like you swing in, drop your blog and swing out. Do you remember Saturday Night Live's "Coffee Talk"? Mike Meyers would say a phrase, wave his hands and say "Now discuss..."

Just my two cents...


Posted by Cari Pilon, RE:STYLE Home Staging (RE:STYLE Home Staging) over 12 years ago
Well, I feel a lot better knowing that Craig Schiller goes through the same turmoil that I do after posting, with one exception: you are expecting a star, and I am just hoping for a comment! ;)
Posted by Elaine Manes Gage, Staging done ONLINE! (Home Staging Online Services) over 12 years ago
Craig you are a star in my book.  I really appreciate all your great staging ideas with my client this morning.  Wait for the great blog about it coming soon. 
Posted by Judy Greenberg, Coldwell Banker - Buffalo Grove - Long Grove Homes (Coldwell Banker Long Grove) over 12 years ago and me sister,  we're on the same page.  LOL
Posted by Ginger Foust, Home Stager Oakhurst CA, Dream Interior Redesign & Staging (Certified Staging Professional) over 12 years ago

Stars for sale.

We all want one but comments are nice. 

Posted by Kathleen Lordbock, Keller Williams Realty Professionals (Keller Williams Realty Professionals) over 12 years ago
Well, the fact is we always stop by and read your stories, Craig,  You have a story telling talent and it is appreciated, especially when it gives us a new way of looking at something or a new way to relay it to our clients.  Yes, the Rain has us all coming up roses and making a better real estate experience for those clients who "get it" too and have the benefit of our staging experience and wisdom.  Thanks to you and the others that give the gift of their time and talent and writings.  Thanks,  
Posted by Terrylynn Fisher, HAFA Certified, EcoBroker, CRS, CSP Realtor, Etc. (Dudum Real Estate Group - over 12 years ago

Craig, I should have read your eloquent blog first.

I was just on mine: Rate Your Staging Training ~ IRIS briefly speaking to the subject who are we really talking to when we blog?

I would have linked my blog but my :  Talk About Untechie speaks to why I didn't.  

It only took me three tries to write and send this because my blog:  Stagers We Should Insure Our Hands shows my very swollen, casted right hand and was written to vent my frustration that I now have to hunt and peck, miss a letter every other word  AND made my job as a stager so much harder...

I guess I wear my life on my sleeve...on AR . 

Posted by Renee Pratta, Renewed Rooms - SC (Renewed Rooms) over 12 years ago

Alright...I'm off to read your BEST BLOG EVER since this one has me all excited about it. Had to first say I've been off-line awhile but love the new pic :)

All the best,


Posted by Minnesota Home Staging Firm, Minnesota (Minnesota Home Staging Network~ MN's Top Home Staging Firm) over 12 years ago