Real Estate Staging / Home Staging Blog


Is Your Ignorance Bliss or a Missed Opportunity?

 I have been writing here on Active Rain for nearly 2 years now and have seen the presence of home stagers explode here. Even though we share much of ourselves to this great community, in general it AMAZES me how ignored, snubbed and misunderstood our message has been by the overall Realtor community here on AR... and, to be honest, out there in markets we serve. So many Realtors seem to have shut down ANY possibility to understand ANY opportunity staging offers. There has to be a message that will finally alter the perception the general Realtor community has of who we are and what we do.

I know that if I write "staging CAN help every single home that is for sale that NEEDS it" is a bold and audacious statement. But before you write me off as a staging kool-aid drinking crack pot, bear with me. I think that what many Realtors think staging is, actually is NOT all that it is.

-- If a home seller goes on-line and gets a list of "10 Things You Can Do To Ready Your Home for Selling" and does as it advises... THAT IS home staging.

-- If their Realtor then comes to look at the home and advises 10 more things to attend to, that better readies their home for market, and they do those things... THAT IS home staging.

-- If a Stager is hired and they come up with 10 MORE things for the seller to attend to and the seller or the Stager does them... THAT IS home staging.

Just as SELLING a house does NOT always require a Realtor, staging a house does NOT always require a Stager. However, Realtors and home-sellers who have worked with a good and reputable Stager have learned that we do see more issues that work against the homes sale and offer more creative ideas and solutions to ready/package/market a home for selling in ways they never considered.

FIRST and MOST OFTEN what a Stager does is advise, council and direct the seller as to what they can do to BEST to prepare their property for selling. A Stager can also coach the seller on how to quickly, easily and inexpensively accomplish and address that which can be done to help make the home more appealing. These consulting services are typically VERY inexpensive... in some markets less then $100.

Staging MUST consider the sellers budget. How much CAN the seller invest and what will be the return on that investment must be considered. Also keep in mind, staging costs is NOT only about what is paid to the Stager.  The monies spent for staging will also include what a seller invests to make a home more presentable that is not paid to a Stager.  Paint, flowers, light bulbs, the kid up the street who is paid to mow the lawn on a vacant property etc. are all part of what it costs to stage a home.

Staging is NOT ALWAYS about bringing in props. Stagers start by addressing the basic condition of the home and offering ideas and solutions to improve it. The final thing we do, if and when needed and the budget allows, is add the "bling" of props... if it is an equitable option.

There are basically 5 Levels of Service that Stagers can offer... but NOT all Stagers DO offer all 5: 

  1. CONSULT: Focusing on the condition of a home, a Stager visits a Seller's property to instruct and direct Seller on what they must do to best ready and set their own property for market.
  2. RE-ARRANGE: A Stager is hired to set a Seller's property and uses Seller's existing furniture, art, and accessories, to achieve the best sales impact possible.
  3. ENHANCE: Stager is hired to set a Seller's property and uses the Seller's existing furniture, art, accessories, and brings in additional decorative props and/or furniture they own and loaned or rent to Seller.
  4. VACANT: Total furnishing and setting a Seller's (personally owned) vacant property.
  5. MODEL: Planning, designing, furnishing, and staging a builder / developer's vacant spec or model property.

Information is POWER... the more a Realtor knows of and understands what we do and when to use our services the better for them and their sellers.

The "ignorance the Realtor community has for home staging" is partially the Home Staging Industries fault. A common mantra a home Stager tells a seller is "what a buyer sees in a home is what they believe they will be buying". So if, when the buyer tours a home, they see a kitchen that is a skuzzy, fifthly mess this is what they believe they are buying... even if the seller has every intention of cleaning the kitchen prior to moving out. A buyer only knows what they see.

The Home Staging Industry also suffers from similar false perception. For the most part Realtors only know what they SEE of home staging.  Much is what is VISUALLY shown here on AR, Stager's websites and portfolios are beautifully set rooms within homes that are for sale. The pictures and images that Home Stagers show of their work is most often the most extravagant staging they have done. We show the "BEST" of our work in the hopes that Realtors will somehow magically understand that we do and offer is many other types and levels of service.  

What we SHOW is NOT ALL we do. But the other things we do are harder to show. How does a Stager show the fact that they are advising a seller to scrub the scum out of a shower stall, to hide away the kitty litter box from prominent display, to replace the 2 of 4 burnt out bulbs in a ceiling fan, knock down the spider webs gathered in corners, repair a window with a broken seal, clear out the fire trap of clutter that fills a furnace room, or remove art that might be considered controversial and distracting? 

There is a litany of things unique to each home we address each time we are called in to stage. Unfortunately, all that can be done and is done does not hold the immediate visual impact the final dramatic images we display of rooms we set as Stagers. Thinking that showing the most dramatic transformations tells our story best is working against us... this is an area WE need to address as an industry.

Don't let the words "staging" or "Stager" trip you up. While these words are relatively new, what we advise has been given as advice in real estate sales for year. All that has really changed is that there is an INDUSTRY committed to understanding the intricacies of how a home can be best merchandised and marketed as a product so that it appeals to a buyer and entices them to buy.

More and more home sellers ARE getting what we do. They are beginning to call stagers in BEFORE they even have a Realtor. Stagers are going to be referral sources for you. So for this reason and ALL that I wrote here in this blog I encourage you to find a good stager in your area, and understand what they do and offer. I guarantee good Stagers hold more opportunity for you and your sellers then what many of you have first allowed yourselves to believe.


Comment balloon 47 commentsCraig Schiller • April 08 2008 09:39AM


We hired someone to stage one of our high-end, new construction homes... I thought it was quite overdone, more like something an interior designer would do. Prospects noticed the furniture & asked about it a lot more than they noticed the beautiful wood flooring and tons of architectural detail. I would like to include professional "stagers" on my pre-printed list of support services to offer Sellers
Posted by Mara Hawks, Inactive-2012 REALTOR - Homes for Sale Auburn Real Estate, AL (First Realty Auburn ) over 12 years ago


Sorry to hear that story, you will notice that I say GOOD Stagers over and over in all that I write. 

Part of YOUR education needs to an understanding of what GOOD is so that you don't get a poor Stagers.

GOOD stagers know that the PROPERTY is the star not the STUFF in it.

Unfortunetly there are a TON of bad stagers doing bad staging. And yes, some are sharing bad examples of thier work right here on AR and elsewhere ALL over the internet.

INFORMATION is power... keep reading and learning. Staging done well and right will help you sell.


Posted by Craig Schiller over 12 years ago
Excellent points Craig.  It sure points out that we still have a long way to go in the areas of consistency and education.  I am not foolish enough to believe that everyone will or even wants to educate themselves about Home Staging and how it can increase the Marketability and therefor the perceived value of a home.  But there is a big group of people that live between those that understand what it does and those that don't care to understand what it does.  These are the folks that need to hear a consistent educational message, whether they be clients or Agents.  So, how do we do that?
Posted by Gary Barnett, Home Matters Property Stylist Group, Indianapolis (Home Matters) over 12 years ago

so, I just noticed this is your 200th post.

and still sharing excellent perspectives and wisdom.  Can't wait to read the next 200! 


Posted by Karen Dembsky, Atlanta Home Staging (Peachtree Home Staging LLC, Home Staging in Atlanta, GA) over 12 years ago

Craig- Im also like Karen- 200th post and so much wisdom!!  Keep them coming!

I loved this part "what a buyer sees in a home is what they believe they will be buying". 

In the south- we dont say skuzzy - we say NO COUNT!  lol

Posted by Marci Toliver, Anderson SC, Spartanburg,Greenville SC, Home Staging (438-4642) over 12 years ago

Craig -

Commenting on your remark about showing only the best of what we do - I noticed a long time ago that most stagers do just that and made the concious decision to have a gallery page on my website that shows the results produced by my consulting work alone, not just the full on staging work that I do.

It is a common misconception that if we do not physically touch a property, it cannot be considered staged - even if the client followed our advice to the letter.  Sometimes our advice alone can produce quite amazing results. 

Excellent post.

Posted by Kimberly Wester over 12 years ago

Thank you, thank you, thank you Craig.  I think of Stagers as House Doctors and like with people doctors, you can follow our advise for the cure or not.  My tiny new business is making it on the advisory part mostly and while I don't have all the dramatic before and after shots, I like to think I have helped more than a  few homeowners achieve positive outcomes with that advice.  Realtors and buyers like the bling, but it is definitely not the whole staging story.  Thanks for the great post!


Posted by Ana Hitzel, Professional Home Stager Inland Empire ( AccentPositives Home Staging ) over 12 years ago

Hi Craig, we have had two incidents where a home stager was involved. The second one is on a listing we have right now. Before we could suggest a home stager the seller shad already contacted one. 

The house looks great and our sellers are indeed impressed with the servoce they received from their stager.

We are having a seller seminar in our office Thursday and we are having a home stager come in speak too.

Posted by Jay McGillicuddy, Real Estate Broker (Berkshire Hathaway HomeServices Verani Realty) over 12 years ago


    I read your response to Bryant and was excited to see that it was done as a seperate post so that it would be viewed by that many more readers.  Perception is everything and if it wasn't for forums like this neither side would know what the other is thinking. 

I would like to applaud Jay above.  Seller seminars are a great way to get the information to the home sellers and allow them to make the decision as to whether or not the services of a professional stager would work for them.  By providing the information the Seller can determine whether or not this would be helpful to them.  It's a shame that many Realtor's make this decision for their sellers.  Knowledge is power and if the bottom line is getting a property sold...the more knowledge the better!



Posted by Gina McNew, Host of Diva in the House - The Voice of Real Estate Staging Radio (diva la difference interiors) over 12 years ago
Craig, I was hoping you would make a post out your comment. It was waaaaay too good to be stuck in a comment thread. I'm just reading and learning.
Posted by Bryant Tutas, Selling Florida one home at a time (Tutas Towne Realty, Inc and Garden Views Realty, LLC) over 12 years ago
You make very good points in this blog about what staging is.  I guess we all have thought staging was more like "money" paid for someone to come in.  When you give an example of my just telling them to do this and that, it is also staging, I liked that.  Very helpful staging blog.
Posted by Barbara S. Duncan, GRI, e-PRO, Executive Broker, Searcy AR (RE/MAX Advantage) over 12 years ago

I was brought in by a believing realtor to help her with a seller who claimed that she was on her 5th house and preferred to see her houses empty.  She wasn't buying the furniture... the furniture was going to be leaving with the seller.  So what was this ridiculousness about staging.  I gave her all the usual statements which left her unconvinced until this one:-

"The world of selling your house has changed.  If you don't stage your house so that it evenly competes against its competition, it's not that you'll wind up with lower offers, it's that you won't get any offers at all!  And the only time your home will be shown is for comparison when someone is trying to close the buyer on another one."

My guess, however, is that it will all come down to money. At the end of the day, money is an irrefutable factor.

Bottom line - if you define staging as anything involved with getting a house ready for sale, then a list of clean this and that is staging.  There's not much skill there, though, and anyone could do that.  What seperates the wheat from the chaff is a combination of marketing savvy and artistry: - identifying the kind of ideal life the home supports adn then demonstrating it in the most generically appealing way possible.

Not that staging is on a par with brain surgery... but it's not the kind of thing that everyone has a feel for.

Posted by Juliet Johnson, Jacksonville Photography & Digital Marketing (Vizzitopia) over 12 years ago


Thanks for pointing out the different degrees of staging.  It's imperative that people know that staging IS within the budget. 

Posted by Audrey Hoffman, VoteAudrey (VoteAudrey blog) over 12 years ago
Craig, great post. One that deserves to be seen by all. Whenever I am giving a presentation to a group or just an individual I got into a few details of exactly what staging encompasses and I separate it into two areas: enhancement staging for the showcasing part and the pre-enhancement staging for the rest.  It really seems to help the Realtors and the sellers understand that its an entire package, not just the "stuff."  I do feel we sell ourselves a bit short sometimes when we focus only on the "pretty" part of what we do. We need to expand and educate ourselves as well as the Real Estate Industry and the general public. Every time I take the additional steps to educate I feel better about myself, my industry and what we do for our clients.
Posted by Kym Hough, Staged to Sell East Bay - Danville, CA (www.Staged-to-Sell ) over 12 years ago

Thanks Craig for a great post.  But more importantly.....

After I saw you in action the other day at my listing , I came to the realization  that you were the king of staging.  You taught me  and my seller so much about how to best showcase the house.   Everyone in the Chicago area should use your services in order to help them sell their listings!  It's a no brainer marketing expense!

Posted by Judy Greenberg, Coldwell Banker - Buffalo Grove - Long Grove Homes (Coldwell Banker Long Grove) over 12 years ago

I think that builders are another group that is confused about Staging. Many of them see staging as a necessary evil during a Tour of Homes, but don't use us through the rest of the year. I think we have a lot to share with them and I have seen some things on our local Tour of Homes that makes me cringe. 

Although there were some homes that were deftly staged on last year's tour, I remember one million dollar plus home that had been "staged" by the furniture company that had loaned furnishings to the builder during the tour. This home looked more like a furniture showroom than a beautifully built home. 

The formal living room was cramped with too much furniture and a modest sized secondary bedroom had a queen bed and 3 other large furniture pieces in it. The home screamed I'M TOO SMALL FOR YOU TO FIT IN COMFORTABLY!

As a professional stager, I interned with a former builder who totally GOT the 'LESS IS MORE' concept. She wasn't interested in bringing any more into a home than she had to and her staging was and awesome, without distracting from the beauty and great features of the homes.

Posted by Janis Gaines, Home Stager Eugene OR - The Notably Well-Dressed H (Staging Sells Eugene Homes) over 12 years ago

Hello Craig-- Great Posting!  There are a lot of important points you stated in your blog.  I hope that many Realtors and homeowners take the time to read and understand Home Staging a bit better.  Maintaining a strong, directed voice (which is loud enough to be heard) is important for many of us in the Home Staging industry. 

Though eventual break-throughs still occur every day within brief moments, there needs to be better comprehension and willingness to welcome the professionals who provide GREAT WORK.  If REAs can work together as a team with a professional stager, they will flourish ($$$) in this down market. 

It takes experience and talent to stage well and produce the looks which properly show a home/condo/space.  A small investment for such a huge pay-off is basic finance 101. (REAs--An 8-hour, day class will not a professional stager make.)  There are Realtors who 'get it' out there...and the public deserves more selling pros like you! Solutions are available and it only takes the opening of minds to create prosperous possibilities for everyone to WIN during these tough financial times. 

Folks-Find a professional Home Stager in your area and work together!

Regards-Kathleen G

Posted by Kathleen Garvey, Denver's Neighborhood Expert - Listings & Sales (HomeSmart Cherry Creek - Denver) over 12 years ago
Hey Craig, I cant stress enough the value that professional Home Stagers add to a home. You get one chance to make a first impression and who else better to help with that than a Home Stager. Thanks for sharing, Jim.
Posted by Jim & Maria Hart, Charleston, SC Real Estate (Brand Name Real Estate) over 12 years ago

Excellent article, Craig. You have provided a much broader perspective on staging for agents and sellers alike, and demystified the concept. Thanks for sharing this - bet it opens many more eyes here on AR, and beyond.


Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (eXp Realty of California, Inc.) over 12 years ago

I felt myself exhale as read this post Craig as you have spoken what I experience and continually work to overcome, therefore a big part of my job has become EDUCATION and that has not hindered my getting work, on the contrary, it has increased.

It cannot just be a few people (and it's not the training schools doing it for us but the stagers themselves if they last long enough to survive) giving and sending the message, for the industry to grow and prosper, part of every professional home stager's job should be learning how to educate our clients, Realtors especially on what exactly we each do. That means stepping out of the comfort zone of what you know - how to stage - and being a spokesperson for the industry.

What you wrote here is the truth "More and more home sellers ARE getting what we do. They are beginning to call stagers in BEFORE they even have a Realtor. Stagers are going to be referral sources for you." 

Glad to see you back around this joint! 


Posted by Karen Otto, Plano Home Staging, Dallas Home Staging, (Home Star Staging) over 12 years ago
Craig  You really know how to hit the bullseye!  We do so much more than pretty up a house.  The majority of my business is consulting and advising.  The "props" aspect of my business is a small percentage.  We point out things that they wouldn't notice on their own, we consult on the best way to get the house sold.  You are so right that perception of our business needs to change.  Thanks for continually pushing in that direction.
Posted by Sharon Tara, New Hampshire Home Stager (Sharon Tara Transformations) over 12 years ago
Hi Craig, what a great post about the benefits of Staging Services.  I'm definitely a believer and have a local Stager whose services I recommend to Sellers.
Posted by Vickie Arcuri, South Florida Luxury Real Estate (ONE Sotheby's International Realty) over 12 years ago


Although I have never needed a stager on the properties I sell I believe that if the HO needs to use one it should be a full-time stager and not an agent who also doubles as a stager. I feel that if they concentrate on their expertise then there won't be any conflicts. Your industry should be for professionals like yourself and not someone who just knows how to decorate. I respect what you do and many HO's that I deal with do not believe they need to pay extra for your service and seem reluctant for some reason.

Posted by Neal Bloom, Realtor CRS-Weston FL Real Estate (Brokered by eXp Realty LLC) over 12 years ago
Craig,  I think there is a general understanding of what stagers contributr to the successful sale of a listing.  I have suggested to my manager that we schedule a presentation by a " Good " stager at our sales meeting.  Stagers should be reaching out to individual offices to make presentations.
Posted by Bill Gillhespy, Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos (16 Sunview Blvd) over 12 years ago

Craig, part of the problem I see is Realtors who just want the listing and are afraid to tell the sellers what to do. I have it mandatory all my vacant homes are staged, I've had one or two fight me on it but when you tell them a story and I have my own personal on an investment house I bought, they agree. I could do it myself but I don't want to and the gal I work with is excellent. 

I have taken over listings from other agents that had ORANGE ceilings, had it painted and staged and it made a huge difference. 

Posted by Missy Caulk, Savvy Realtor - Ann Arbor Real Estate (Missy Caulk TEAM) over 12 years ago
In our experience here in south Florida, we find that the home owner is looking to the real estate agent for opinion on what needs to be done to sell their home. They are asking for your professional opinion. They want to know, and will most often follow your advice - TRY IT. Yet, this is when the sellers are often let down by their real estate agent. Despite the media attention on the topic, the TV shows, the magazines and mention of home staging in the real estate trade publications, most real estate agents do not introduce staging, they suggest some basic decluttering and cleaning in an unconvincing manner; - They fear losing the listing if they "tell them like it is". They talk the talk, but are unable to walk the walk. - Contrary to all all industry reports, they firmly believe that "It's all about the price", and have gotten stuck in the price reduction game rut - Do not really plan on marketing the listing, just stick it in the MLS and hope someone finds it. WHERE HAVE THEY BEEN HIDING? HOW CAN THEY NOT KNOW ABOUT STAGING? Not every listing is a suitable candidate for staging; - The seller has no money, it's a foreclosure/short sale - The house is way overpriced - The return on investment makes staging a bad investment. Consult a home staging professional for an opinon on this - it can be a short no cost phone call. But mention home staging witth the same conviction that you suggest an appraisal or a pre-listing inspection, both of which are in line with the costs of a home staging consultation. Get the marketing edge, stage to sell. Staged listings sell faster. You owe it to yourself. -Akanke.
Posted by Closed Xlosed (Closed) over 12 years ago
What a wonderful post. I love the graphics. And I love the new picture!
Posted by Christy Powers, Pooler, Savannah Real Estate Agent (Keller Williams Coastal Area Partners) over 12 years ago
great post. Good reminder that ultimately, the goal is to get the house looking GREAT before putting it up for sale.
Posted by Sean Carroll, Real Estate Speaker and "Expert" Coach (The Get Off Your A$$ Academy) over 12 years ago


6 months ago we added a professional stager to our company.

It`s been a godsend ever since.

This person knows what to do and how to stag the home in a professional manner,thereby assisting our agents in the sale of the home.


Posted by Scott Daniels Florida Real Estate 2.0. Agents Earn 100% Commission. (Florida List For Less Realty, Inc. Broker/Owner. ) over 12 years ago


I wish I read this this morning before I left for a RE presentation we were doing.  One agent asked, "I tell my clients what to remove, what to clean, things they can do to get their home ready.  So, what do you do that is over and above what I provide for my clients?"  UGH!!! 

 When you wrote in the paragraph Selling Doesn't Always Require a Realtor the part about how ..."we do see more issues that work against  the home's sale and offer more creative ideas and solutions to ready/package/market a home for selling in ways they never considered."   Wish I had that in my "arsenol" of answers!!  This is bookmarked for sure!!

Thanks for sharing your insight!!

Posted by Julie Davis, Amy Blank - Rediscovered Interiors, LLC (Rediscovered Interiors, LLC) over 12 years ago

took the words right out of my mouth, great blog as usual ;)



Posted by Cindy Lin, Host, The Home Staging Show podcast (Staged4more School of Home Staging) over 12 years ago
I'm sending this blog to some friends...Nice argument...
Posted by Joe Hayden Real Estate Team, Your Louisville Real Estate Experts! (RE/MAX Properties East) over 12 years ago

Craig, thanks for sharing this. I wish I had read this before I met an REA this evening, I would've been more prepared to handle his objections. Great post!

PS: I tried to subscribe to your blog but I was redirected to the AR homepage. 

Posted by Monica Stanciu @ Staged 2 Sell Solutions, ON over 12 years ago


I'm asked all the time by sellers for recommendations for REA's, all over Houston and surrounding areas,  because the homeowners are calling me first.  And the REA's that I've worked with will get my referral, and are most appreciative, as there are many REA's for a home seller to choose from.

Posted by Cindy Bryant, "Houston Home Staging Pros" (Redesign Etc. Home Staging) over 12 years ago

Craig - I had to write a blog to cover my comments.  Please check it out. 

Posted by Erik Hitzelberger, Louisville - Middletown Real Estate (RE/MAX Alliance - Louisville REALTOR-Luxury Homes) over 12 years ago
Love my stager, thought I could do it myself, I am not terrible, but it is her business and know how.  Just like selling homes is my thing.  She is the best and wont live without her!
Posted by Audrey June-Forshey, GRI, Gaithersburg, MD (RE/MAX Realty Services) over 12 years ago

Hi Craig,

Great information.  In fact, we are going to cover the topic on one of our upcoming radio shows and your post gives us some great ideas.  Would you be interested in being on our show?

Posted by Bill Exeter, 1031 Tax-Deferred Exchange Expert (Exeter 1031 Exchange Services, LLC) over 12 years ago
All good points for staging. Wish that more of the sellers would decide to stage. Unfortunately oftentimes in this market the homes that need it most are those whose owners are less likely to have the funds to even consider it .
Posted by Bob & Carolin Benjamin, East Phoenix Arizona Homes (Benjamin Realty LLC) over 12 years ago
Staging is a relatively new profession and it's value will become known in time. I love the look of a well staged home.
Posted by Wayne B. Pruner, Tigard Oregon Homes for Sale, Realtor, GRI (Oregon First) over 12 years ago

Aloha Craig,

Well said. Many people believe that the National Endowment for the Arts is a waist of money, but then they probably never tried purchasing a Keith Herring, Andy Warhol, or a Georgia Okeefe. Once upon a time there were no Realtors, now there's the National Association of Realtor's handling billions of dollars in transactions annually. Staging will evolve because there is intrinsic value in it. Some day perhaps sooner than later we will have a NAS but until then, keep on blogging braddah.

PS I love the faux Lichtenstein.


Posted by Kimo Stowell, REALTOR AssociateĀ® RS-76763 - Honolulu Hawai'i (HI Pro Realty LLC RB-21531 ) over 12 years ago

Bravo!  Thanks Craig!

I've just ended a negotiation with a local Realtor.   Realtor wanted to advertise my service in our print advertising.   So, that' nice.  Tells me she'll send me 'all of her business'.  That's nice too!

So before I even have a chance to meet the Realtor, she calls and demands that I pay for the joint advertising!!!!! Huh?

Then this Realtor demands a significant discount, off of my already discounted consulting fee!   Maybe this Realtor doesn't know, that I know, she adds a surcharge to her commissions.   So not only do you pay 6% you pay an additional $895 for the pleasure of her services.........and she wants me to discount my rates.....don't think so!

Realtors: it's attitudes like this that will kill the golden goose called Home Staging!

Thanks again Craig!

(Go Cubs!)

Posted by Alicia Barrington, Houston Home Staging Presents Alicia Barrington (THE ORIGINAL HOUSTON HOME STAGING) over 12 years ago

Bravo!  Thanks Craig!

I've just ended a negotiation with a local Realtor.   Realtor wanted to advertise my service in our print advertising.   So, that' nice.  Tells me she'll send me 'all of her business'.  That's nice too!

So before I even have a chance to meet the Realtor, she calls and demands that I pay for the joint advertising!!!!! Huh?

Then this Realtor demands a significant discount, off of my already discounted consulting fee!   Maybe this Realtor doesn't know, that I know, she adds a surcharge to her commissions.   So not only do you pay 6% you pay an additional $895 for the pleasure of her services.........and she wants me to discount my rates.....don't think so!

Realtors: it's attitudes like this that will kill the golden goose called Home Staging!

Thanks again Craig!

(Go Cubs!)

Posted by Alicia Barrington, Houston Home Staging Presents Alicia Barrington (THE ORIGINAL HOUSTON HOME STAGING) over 12 years ago

Craig,  I used a great stager in Nashville for many of my listings. She was great. I've since relocated to Huntsville and will be looking for a new one! Great post.  Elizabeth


Posted by Elizabeth Cooper-Golden, Huntsville AL MLS (Huntsville Alabama Real Estate, (@ Homes Realty Group)) over 12 years ago
I really like what you say about a buyer only knows what they see and cannot really see past the filthy bathroom or kitchen.  Many sellers do not understand this.
Posted by Patricia Beck, Colorado Springs Realty (RE/MAX Properties, Inc., ABR, GRI, SRES) over 12 years ago

As usual, you have nailed it.  Staging has come a long way in public perception, thanks in part to the TV shows and the growth in the numbers of stagers.  That perception will continue to change as time goes on.  We have to counter negatives. (See my bog, What's With the Attitude?) both with the public and Realtors. 

Just like home inspections were considered new and optional years ago, staging will eventually become standard for home sellers, whether it is coaching advice or hands on placement.

Posted by Pam Faulkner, Room Transformations Fairfax & Loudoun Counties VA (Faulkner House Interior Redesign) over 12 years ago

Craig, great to see you and love the red noise whether you are flapping or not you always have good information to offer. It's hard to believe that Realtors still don't see the power in "staging." It seems so obvious but glad that you continue to get the word out there.

You should be commended for all of the hard work and notoriety that you have brought to staging. It has come a long way, baby in the past  years and it's been a pleasure to watch it bloom.

Posted by Gena Riede, Real Estate Broker - Sacramento CA Real Estate (916) 417-2699 (Riede Real Estate, Lic. 01310792) over 12 years ago


You're right in that not using a professional stager can be a missed opportunity.  I've been toying with the idea of including a stager's consultation in with some of my listing agreements.  Have you or anyone else had any experience with that approach?  It seems as if it would build the relationship with the seller, hasten the sale, and give business to the stager as well.  Win-Win-Win?

Posted by Ray Mikus, Green Means Go! (Green Light Real Estate) about 11 years ago