Boy this is timely... considering all I have been flapping about here in the Rain.
I just came across this article on the Wall Street Journal's website.
It reinforces the fact that Realtors don't understand what we do. They don't get that it is the "The PREP before the PRETTY." And the PREP is what PAYS OFF!
I encourage you to read this so you understand more clearly how Realtors and Home Sellers are misinformed and then misconstrue the message they share about home staging.
As an industry we have a long way to go... but they will get it.
Stage It Forward...
PS; if you feel the need to comment don't do it here... do it there.
PSS: I was NOT going to let that article go with out commenting on it. Here is my rebuttal...
You have got to be FREAK-IN kidding me!!! Is this guy for real? He so does NOT know what a stager does. He is VERY myopic in his understanding. It is unfortunate that the Wall Street Journal published this... it dilutes the possibility that staging HONESTLY holds.
How scandalous! How conniving! How shady of the seller to put their home's best face forward to make their house be as appealing as possible. I guess the same could be said for anyone applying for a job who decides to wear their best blue suit, gets a haircut and shines their shoes in a shady attempt to lure a potential employer to hire them.
God forbid you buy or sell a home that is clean, freshly painted, everything in working order. Minor repairs and touch up have been made. And it LOOKS good. There IS value to moving into a home that has all its issues attended to. Staging is NOT just the pretty setting of a space... it is also the PREP of a home. Painting and scrubbing and repairing!
I have seen MANY times a staged home sell faster... EVEN in this horrible market. Is there no value in selling a home FASTER? THAT is part of the appeal for the buyer. If a home LOOKS better it can demand more. If there is less to do when you move in (remember your TIME is money) and you need to not spend the dollar on the materials or contract labor to fix that which needs attending to then is that not worth more?
EVERYTHING in this Country... from the food we eat, to the clothes we buy, to the cars we drive are "packaged" and marketed.
If you want to look at staging from one person's pessimistic viewpoint, and stay in the dark ages of real estate with an old school mentality then go nowhere else. IF you want to be an informed consumer then I invite to read my blog at: http://www.thestagingblog.com/