Real Estate Staging / Home Staging Blog


History CAN repeat itself... even for stagers

I love the staging industry... but sometimes I am dismayed by it.

I can't help but compare what I see happening in this industry to what has happened to the auto industry.

Years ago (back in the 60's) my father bought a Toyota.  People laughed, ridiculed, and dismissed these cars by calling them names like "rice burners".  No one thought GM (and even Ford) would ever have anything to worry about from this small manufacturer way over on the other side of the world.  So GM went about its ways, doing what it wanted to do, THINKING it was an untouchable "star" and professed to know it all.

Fast forward to yesterday... when I went car shopping with my in-laws (both retired factory workers from Wisconsin farm country and in their 70's).  They bought a Toyota!  After years and years of buying American cars, they decided to buy what they KNEW was a better product.

Today it is indisputable that Toyota has raised the bar in THAT industry... so high now that GM now is scampering to keep up with it.

Sad part is that GM could have maintained its leading role in the industry if it didn't spend so much time investing in its own righteousness and spent more time listening to the consumer and leading the industry in quality and innovation. 

Mark my words, if things don't change in the staging industry the same will happen to those who profess to be leaders... but now are becoming more petty and self absorbed. AND, because of the internet it will not take 40 years.

I see and have been told by others in this industry of those who spend more time and energy holding tightly to what they say is theirs. They put more energy into holding on tight that they miss seeing new innovative ideas & creativity and they loose respect of those who once looked to them as leaders.

People might think and say I am ignorant & naïve... but like Kiichiro Toyoda, founder of Toyota, I believe much more is possible.

Comment balloon 2 commentsCraig Schiller • August 27 2006 11:51AM


Craig, we have just begun to hear more about staging companies versus staging either by ourselves (the agent) or by the sellers, in preparation for the sale of their home.  Only now through exposure to AR and companies like YOURS am I learning a lot more about this industry.  Cedar Rapids needs you here Craig!!! 
Posted by Christopher Smith (TREGO REALTY) over 14 years ago

The same might be said about well-meaning real estate professionals of old. They give that comforting old-fashioned service, but the day is fast approaching when consumers are going to turn to internet-savvy REPs who grasp the necessity of internet marketing with high-end virtual tours.

So many see the keyboard as their secretary's typerwriter (oops, that's administrative assistant nowadays!) and don't want to touch it to look at email or...even spend time blogging! Sad.

Posted by Dawn Shaffer Life is good! over 14 years ago