Whether you are a Realtor or home stager, being able to tell a TRUE SALES STORY or DEMONSTRATE YOUR TALENT via pictures is critical.
Home stagers are in an industry where the impact of our work can best be shown via photography. I keep stressing the importance of GOOD photography because I KNOW one of the KEY REASONS we here at Real Estaging have been so successful is because our photography tells our TRUE STORY.
Unfortunately a camera does NOT always capture the true story. (I blogged about "Lying Photography" before.) However, while in that previous blog I stressed the importance of CLEANING up a photo... but I did not tell you just how to do it.
So here is a step by step walk-through on how you can us tools to correct an image and show the buyer/client just what they will REALLY see when the tour the home you have staged or are selling.
PLEASE NOTE: I AM NOT SUGGESTING you change a photo so that the REALITY the photo is a lie. I am saying that cameras are TOOLS that DO NOT always capture the truth... but with the help of other TOOLS like PhotoShop you can move a picture BACK to what a buyer would truly see.
While not every picture we take need as much editing, the type of corrections I have made on the one pix below would take me about 5 minutes to make. Which is NOT a huge investment of time... but the RETURNS are worth it.
Finally...If you look closely at that FINAL edited picture the image bows out (in my own comment below). I can not fix this using PhotoShop.... as it does not have a tool that can fix this distortions that wide angle lenses create. But this drives home the point that PHOTOS LIE!