I happen to know among clients, home selling professionals, developers and stagers that there is controversy swirling around this very hot topic. It seems like everyone is chiming in on one side or the other, having a very strong and opinion on the subject. However, some of these negative opinions I feel are quite prejudiced. I feel all these people are misinformed and it is their ignorance that propels the myth and controversy that surrounds the "R" word.
Quite recently, we lost a client because we decided to start using the ugly "R" word. THIS got my blood boiling. NOW I am on a crusade to... Stamp out the ignorance! Stamp out the prejudice! And end, once and for all, what is been wrongfully labeled as "BORING" and "UGLY"... that is Rental Furniture!
To begin to put an end to the Rental furniture myth I am going to post a few photos from ACTUAL (NOT slick studio produced photos) stagings we did for home sellers all over metro Chicago where we used rental furniture and then added all the beautiful BLING from our own prop library.
Initially, having our own furniture in our prop library helped us get started and differentiated us. But, we began to look at what we had invested in the furniture alone and the return on the investment we were getting from THAT portion of our prop library... and we made a strategic decision. If we can't carry it (physically) we won't carry it (in our prop library)... we will rent it.
We have come to this conclusion for 2 reasons: 1.) It was getting WAY to expensive to first PURCHASE and then continuously transport, move in, move out, repair, clean, store and insure the hundreds and hundreds of furniture pieces we now are placing in homes. 2.) We found that Brook Furniture Rental, a Chicago based rental company with locations in CA, GA NV, TX, and DC, had MULTIPLE and diverse LINES of furnishings, and a willingness to work with us.
So, a few months back, we began our relationship with Brook Furniture Rental. I have to admit I have been delighted, for MANY reasons, but the first and foremost reason is we both share a common commitment to provide the best level of staging creativity and service to our clients.
So the next time we have a client that says anything bad about rental furniture... we know that we here at Real Estaging can hold our heads high with RENTAL PRIDE!
Stage It Forward...
POST SCRIPT: This is the 4th and Final blog in a series were rental furniture was "secretly" used. The other 3 blogs featuring rental furniture can reached by clicking on the links below.
- Part 1 can be found here: Classic Georgian Staged in Winnetka
- Part 2 can be found here: Staged Wright in Oak Park
- Part 3 can be found here: Town-home sits UNSOLD for 7 months... THEN SELLS JUST 2 DAYS AFTER STAGING