If you have blogged, for ANY amount of time, you know it is an investment IN time. However, one of the "PERKS" I have found in blogging is it gives me a means to capture and articulate, in a concise manner, just what I do want to communicate to my clients. So now instead of saying someday I SHOULD write something about XYZ topic... I find I HAVE written about that topic.
Which is all fine and good.
But... did you ever notice that ONCE you posted your blog it quickly becomes "yesterday's news?" And all that investment seems a little lost. I have... and that bothered me, and it got me to thinking.
Being the "marketing freak" that I am I wondered, "HOW could I keep this information alive? HOW could I recycle my message and get MORE from it?" HOW could I get MORE return on my blogging Dollar?
Then it hit me.
Last Saturday, I was going to be giving a talk on home staging and wanted to provide the audience with MORE than just a typical brochure on Real Estaging and our services. So I scoured through my old posts here on Active Rain and picked a few blogs I knew would pertain to the topic and CONNECT with that particular audience and RECREATED them as handouts.
Shown to the left are front-side and back-side images of the 3 separate handouts I quickly (heck... all the hard writing was already done) created last Friday afternoon in about 2 hours. Now in order to create these marketing pieces I did have to CONSIDER the audience (consumers) and slightly adapt/rewrite the original blog content so that it made sense and applied more directly to the consumer audience from THEIR perspective.
Also... creating a consistent professional LOOK, that was shared among all pieces, helps give the pieces and the messages they tell MORE credibility. (PS: I use Microsoft Word to create all my brochures/handouts/flyers... YES WORD!)
NOW FOR THE SUPER DUPER SELF MARKETING SECRET....
If you look closely at the bottom of each of these pieces you will notice a little yellow star and some teeny tiny text to the right of it. Note that that star is EXACTLY the same little yellow star given to FEATURED posts here on Active Rain. The text to the right reads:
"The above information, authored by Craig Schiller of Real Estaging, appeared as a FEATURED POST Month Date, Year on ActiveRain.com. ActiveRain is an on-line informational resource serving the real estate industry."
EVEN if the post was NOT featured a tag line could and should be added such as:
"The above information, authored by Craig Schiller of Real Estaging, appeared as an INFORMATIONAL POST Month Date, Year on ActiveRain.com. ActiveRain is an on-line informational resource serving the real estate industry."
Citing your own work (WITH A STAR or WITOUT A STAR) will add credibility to you and its content. BUT the secret to having this be noticed on the page is to make it TEENY TINY, almost like an afterthought, an "Oh by the way... no big deal" thing. But your clients will notice it. The approach I take to citing my work is much the like the approach I take when I staging a property... do it in an UNDERSTATED manner. Siting your work in a tasteful understated way will actually give you MORE credibility.
So good luck as you Blog For Dollars...
PS: The 3 original posts I used to create each of these marketing pieces can be found here: