Each year large builders and developers all across the nation invest millions of dollars to build, design and install lush & lovely model homes. Why? It is pretty simple. Models sell homes. As you'd expect, a model is a great tool to help a buyer understand just how to configure and fit furniture within a prospective home. More importantly, builders know a beautiful model interior will connect emotionally with the buyer... enticing them with a possible "lifestyle" to be enjoyed if they bought the home.
Until quite recently, only larger builders could justify, afford and benefit from investing substantial sums of money into model interiors. But now, because of home staging, more and more smaller "boutique" builders have discovered that experienced Home Stagers can inexpensively design and quickly install beautifully staged models that rival the über-expensive models of their larger counter parts.
But a secret only stays a secret for so long as it was only a matter of time before a savvy larger builder discovered the model resource smaller builders were using... and that builder is one of the nation's largest builders, Toll Brother's. Recently Real Estaging worked with Toll Brothers to stage a quick delivery spec home within their Hawthorn Woods Country Club community here in the northwest suburbs of Chicago.
What makes this story even more extraordinary is the fact that Toll Brothers ALREADY HAD a lush & lovely model for the same home we staged located about ¼ mile away. Pictured to the left, are interior photographs, taken pretty much from the same view point of the original lush & lovely model and the staged model we designed and installed. (I am not going to tell you which is which quite yet.) Now I don't know how much time it took to plan and install or how many thousands and thousands of dollars were spent on the lush & lovely model... but I do know we designed and installed our staged model in about 3 ½ days and all for less than $5,000. (Which includes the rental fee for furniture provided by Brook Furniture Rental.)
How will the use of home staging as an alternative to models play out over time? Will developers freeze-up and allow their lush & lovely models go the way of the dinosaur? Well, that is yet to be determined. However, I applaud Toll Brothers for their foresight and innovative thinking in looking at new possibilities and new opportunities. In the future, due to creative thinking like this, it just might be that the vast amount of moneys builders spend on models could be redirected into staging multiple spec homes that dot their communities, and in doing so give more homes within a development their own unique yet enticing model lifestyle image.
Stage It Forward... with ideas and information
PS: The answer to WHICH IS WHICH? can be found in the first comment.