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Was Barb Schwarz the "INVENTOR" of Home Staging?

 Once you have written a blog, for any amount of time, it's inevitable that you come to a point where you search for that one "right word" that clearly conveys exactly what you are trying to say. Finding the right words is critical to communicating a message... and ultimately establishing one's credibility. Your words are a reflection of you.

Recently I was reading a post here on Active Rain, in it Barb Schwarz of StagedHomes.com was cited as being the "inventor" of home staging. As I read it a few bells and whistles went off in my head. I thought that it was a mighty audacious statement to claim that Barb "invented" the process of proactively preparing a home for sale to maximize its appeal to potential buyers. This infers that prior to her 1972 "invention" no Realtor EVER advised nor did any home seller EVER do anything to prepare or improve their home's appeal specifically to entice a potential home buyer to buy it.  

Since this is the industry I work in and since I love words and constantly seek out the right one's to accurately communicate what I want to say... this got me to thinking.

First I looked at and looked up the word INVENT... wondering, what ACTUALLY does it mean? The American Heritage Dictionary's definition for "invent" is: "To produce or contrive (something previously unknown) by the use of ingenuity or imagination." 

So when applying the dictionary's description of the word, it is really easy to see why we say that Alexander Graham Bell INVENTED the telephone... because BEFORE Bell's invention there was NO such thing as a phone. Likewise, it is easy to say that Thomas Edison INVENTED the electric light bulb... because before Edison's light bulb there was NO such thing.

Speaking of electric...did anyone really INVENT electricity? Well actually NO. Ben Franklin DISCOVERED electricity... but he did not invent it, as it had been in existence forever, just not harnessed by man.

Which brings me back to staging.  Did Barb Schwarz "INVENT" staging? I guess I would have to say no. But if she did not INVENT staging what DID she do? Well, I think she "coined" a term. She named a process.  Barb brilliantly assigned a word to a process that savvy home-sellers had already been doing all along. "Staging" is the perfect word that clearly conveys exactly the process to that which was being done.  Barb found the the one 'right word' that easily captured and communicated a message.

Since Barb had the bright idea to call the process "staging", she has been a tireless champion for it... sharing the message of the benefits of what can be gained if home seller proactivly take steps to ready their home for it's sale.  Barb is now joined by the Pegs, the Marthas, the Loris and so many others here on Active Rain who continue perfecting the staging process and contribute what they have learned to benefit the seller and ultimately improve the entire home staging industry.

So the moral of my story is, choose your words carefully or you may look like a fool. Words do matter in the communication of a message... for if Barb Schwarz had not come up the term "staging" who knows what I would be blogging about today. Hmmm... which now makes me wonder, who came up with the word "blog"?

Word It Forward...

Me

 

POST SCRIPT 1: For whatever reason something I wrote here has hit a nerve with a few of you... and you have written me on the QT to express your concerns about this post with comments like "I don't think you wrote this blog to stir up any negativity, I'm just nervous that it will appear to others outside AR as such."  Well, I have some things to say about that... see my comment below.

POST SCRIPT 2: See re-edited version of this post on NBC - NEW YORK's website.

POST SCRIPT 3: My follow up to this blog (Part 2) can be seen here: My Personal COMMENT on a STAGER'S STORM in the Rain

 

Comment balloon 83 commentsCraig Schiller • April 17 2007 09:29AM

Comments

Craig ~ this is a very good explanation of what Barb did.  I've had this conversation with a couple stagers who were very sensitive (read annoyed) that Barb would make such a claim.  I my world, a million years ago I remember Barb coining the term and giving it meaning.  So "inventing" might be a stretch, but giving the profession "legs" and momentum is what she did.

kk 

Posted by Kristal Kraft, Selling Metro Denver Real Estate - 303-589-2022 (Novella Real Estate) over 13 years ago

Hey KK,

I like that... giving it "legs"!

I just might kick that one around!

Me

Posted by Craig Schiller over 13 years ago
You clever boy you! (Yes, I'm old enough to be your mom.) I am so proud of you for thinking this through to its logical conclusion. Or perhaps just stating the logical conclusion so succinctly is what makes me proud.
Posted by Yvonne Root, Home Stager - Northern Arizona (rooms b.y. root) over 13 years ago
Craig, I enjoyed this a great deal! Thank you and well done. 
Posted by Jeff Turner (RealSatisfied) over 13 years ago
You are "right as rain."  Man did you hit the "nail on the head."  I am going to use the info in my next presentation so it will help realtors understand.  Thank you, and I am so happy to be a part of this group and benefit, not only from the knowledge you have, but the wisdom as well.  Kudos!  Carol
Posted by Carol Ellis (Luxury-Domain to Home Stage) over 13 years ago

Hi Craig - No offense to Barb (or anyone else), however, i'm sure "staging" has been around for ever in some form or another.  Whenever someone had to sell their home, common sense probably told them to make it look presentable.

For all we know, it could go back as far as the cavemen.  Hey, I bet they even knew that a staged cave would "sell faster and for more money". (lol).

P.S. - Barb, good for you putting the word to the action.

Posted by Maureen Graziano (Third Eye Home Staging) over 13 years ago
Craig, your thought process is so cool.  I like what comes out of it when you're done. =)
Posted by Maggie Dokic | Miami, FL | 888.883.8509 X101, GREEN, CDPE, SFR, Pinecrest | Palmetto Bay | (eXp Realty LLC) over 13 years ago

My first exposure to "staging" was about five years ago when my husband and I started to think about selling the home we had lived in for 27 years..  I thought it might be a good idea to get out and look at homes for sale in our neighborhood..check out prices,, condition, etc..so I would hopefully get some vague idea about what we might need to do to our old place before we put it on the market..  Most of the homes looked "normal".. Well lived in,, cleaned up a bit perhaps, but "normal".. BUT there were a few homes that had a difference,, AND these homes were all listed with the same agent !.. She told me about staging.. And boy the light went ON !! .. WOW..  ( Guess who we hired to list our house !? ) 

I have to say that I have never liked the way we use the word "staging".. I've always thought it makes what we do seem like an artificial process..  stiff and unaproachable..  But the term is now the lexicon, so that's that.. 

Anne

 

Posted by Anne Vigneri, Serving the Mariposa California (CASA VERO Staging & Redesign) over 13 years ago
I believe it! Also did you know Al Gore invented the Internet!
Posted by Danny Smith (DISCOVER TEXAS HOMES) over 13 years ago

CRAIG's POST SCRIPT COMMENT:

To be honest I thought that THIS post was very POSITIVE. There are those stagers, both inside and outside of Rain, that have a very bitter taste in their mouths (for whatever reason) fof Barb Schwartz. I think Barb should be acknowledged for her creativity, contribution and commitment to staging. I also hoped that since these words were written by me, they WOULD help to neutralize some of the animosity (even Krystal Kraft spoke of in her comment above) that people have toward Barb and her foundation training organization.

I mean let's give credit where credit is due. No more. No less.  I am not going to hide from the fact that she has contributed what she has.  If people have a problem with that fact, that is their problem. But if I can help people see and appreciate a different understanding, a more neutral understanding... I really don't see how that will hurt.

If people outside of Active Rain "SPIN" something more or less into what I wrote and want to make it a controversy... really how can I stop that? But then I would imagine who they are BEING  in life and how the they are ACTING in life attracts controversy.

But on another note... you might notice when I write I often try to blend 2 seemingly unrelated ideas threaded into one blog. (I have actually referred to it as my Seinfeld approach to blogging.)  In this case, one thread delt with the importance of selecting the "right word" ... and the other thread delt with the creation of staging and Barb Schwarz's involvement. I wanted to write something, that stagers could relate to and THINK carefully about when they choose the words they used to describe what they do... from a marketing context. So if you go back and read the blog above, you will notice these 2 separate threads were woven in it.

I know that to get a point across to an audience... one needs to start reader at a point they know and move them to a new place. The BASIC concept of "staging" and the origin of this ONE WORD is ideal for demonstrating how to pick the right word. Like I said... Barb's word "staging" is masterfully on target. But on the flip side the word "invented" falls short.

When I write I hope I am able to turn things and make people see something they did not see because I have looked at it from a different perspective. If a few stagers are confronted by the fact that I am going to look at something from a different perspective yet in the long run makes greater sense to more stagers... then how does that hurt?

I think people do pay attention to what I write because I do take the time to craft my words carefully in a way that makes them expand the way they think. At least that is what I hope.

Me

PS: A good headline always HOOKS ‘em. I think one of the BEST I have ever read was this one from this past week. :: Does my house look fat in this price range? ::  I liked it so much I HAD to complement the author in a comment.

Posted by Craig Schiller over 13 years ago

As always Craig, you're brilliant ... love the Seinfeld approach to blogging ! 

Now what about the confusion that existed over the simple use of the word "staging" (or derivatives)?  There was a time when some non-ASP "stagers" had the fear of god (herself) instilled in them should they ever dare to merely say the word let alone use it in print, web or other form ...

Any thoughts on this?

can of worms

Posted by Sandi Gerrard over 13 years ago

Nice job Craig. I wrestle with the term "home stage" but use it in my domain name and in the descriptions because it names the process that is most recognizable right now. I would like it to change, evolve, transform into a more professional term but that is going to take some time. Your efforts to distinguish the act from the actor is appreciated. 

Guru worship is as old as insecurity is...they go hand in hand.

STAGE it forward! 

Posted by Sheron Cardin, ARTIST - A Home Stager/Sellers Best Friend! (California Moods Inc) over 13 years ago

Craig-

I must admit that when I read your title, my first reaction was "Boy, aren't we feeling a mite controversial today."  Then, I read your post and found it really was not as controversial as I had assumed.  I feel it was well thought out and that you reached the LOGICAL conclusion.  You are right on target and I think this is a good example of why you should not take some claims at face value.

When I decided to become a Stager, it was not because I thought it was this forward thinking trend in real estate, it was because my family had done this each and every time one of our homes had been on the market - beginning with my mother back in 1969. (Does that mean she was the forerunner?....) It had always worked for us and I wondered why everyone didn't do it. Barb certainly had a stroke of genious when she pushed in the direction of service industry. She absolutely should get credit there.

Posted by Kimberly Wester over 13 years ago
Kelly - the thing that we can trust is that the Truth will always come out eventually, wherever it is hiding. It is posts like this that get people thinking. The spirit of AR is to recognize, rise above, and release. I love it here!
Posted by Sheron Cardin, ARTIST - A Home Stager/Sellers Best Friend! (California Moods Inc) over 13 years ago

Craig, Yes this needs to be addressed and you are by far the best in my opinion to broach this subject.

As far as anyone being worried that the public seeing this, and being informed about this issue, it is already known. The first day I started looking for information on this process of staging , I noticed the issues right away.

Craig  you did a wonderful job on this blog and comment. I applaud you!

Leslie

 

Posted by Leslie Godbold, Motivation Speaker, Radio host "Positively Living" (WZGM AM1350 Independent Asheville Radio) over 13 years ago

Sheron... thanks.

"Kelly" puts me in an odd spot. Do I delete what she says (which is censoring) or do I let it ride?

I did NOT intend nor want to turn this post into a BARB BASH... but who am I to shut down Kelly's experience... which in the end she did as you say "release" a bit.

Me

Posted by Craig Schiller over 13 years ago
Craig - I don't think anyone is going to comment on your post without giving it a great deal of thought first. Let it ride I say...see where it goes and how far we have all come on the subject.
Posted by Sheron Cardin, ARTIST - A Home Stager/Sellers Best Friend! (California Moods Inc) over 13 years ago

In 1987, we needed to sell our house in CA fast and for as much money as possible so I got a book from the library and followed the instructions with phenomenal results.  Sure wish I had had the foresight to remember the name and author of the book....it was a man and the term "stage" was never mentioned.  I used the same techniques again in 2000 to sell my house in VA.  It wasn't until 2001 that I found out that I had actually "staged" those homes.  

Barb Schwarz does deserve credit for coming up with a term that, in the future, will be as commonplace as "appraisals".  However, I do look forward to a time when the emphasis will be solely on the benefits of home staging and not the origins.

Great blog, Craig!  Thanks for making us put on our thinking caps....yet again! 

Posted by Judy Kincaid over 13 years ago

Craig, I'm always saying to my kids - Use your words.  I think I'm going to add to that Consider your words carefully or Try to find the right words to express yourself.  I think in the long run just using words isn't enough.  I know this only addresses half of your original post.

Property Merchandise it Forward

<oh yea! there's the other half> 

Posted by Maureen Maureen over 13 years ago

Wow I am at a loss for words which is unlike me!  : )

Kelly, I have read the book that you are talking about and I highlighted that section because I found it so strange- the dates were off!

Those of you who know me, know my position on Barb- she is a brilliant MARKETER.... but did she "invent" staging. Can she claim that she is the "inventor" of staging?? My attorney says no.

After leaving SHC I got a letter from her attorney claiming that what I was doing with my business violated IAHSP (Barb's club) and my ASP designation was taken away. (hmm, something fishy is going on since Barb never saw my business plan and since I mirror Jennie Norris' business model that they encourage stagers to use- personal vendetta anyone??)

My Attorney did some research and she does not own the trademark for staging in general- ONLY the trademark for staging as used for videos. In fact, she applied for the right to own staging in general but the US Patent Office denied her claim since it is too broad. Well since I am not making videos on staging I guess I did nothing wrong by building a successful business. Barb disagreed taking away my right to belong to her sorority.

As for who invented staging- According to Michael Corbett best selling author of the book "Ready, Set, Sold" Val Arnold a designer whose work was published in Architectural Digest in the 60's and 70's was "renowned for making huge profits when he sold a home he owned. I met him.. and asked him what the secret was. He said' Staging! Darling, I learned many years ago, never sell a home empty, and never let it look like you are still asleep in the other room!'"

So, what has Barb done for this industry? She coined a catch phrase and profited from giving a name to what we do everyday. She also has profited from giving a designation to people who pay for her classes. Is this wrong- no! She is a talented marketer. But whether or not she invented it... at least she did not call it FLUFFING! kh

 

  

Posted by Kate Hart (Hart & Associates Staging and Design) over 13 years ago
You'll have to hear it again...great post!
Posted by Toronto's 2 Hounds Design: Decorating + Staging (2 Hounds Design + Home Staging) over 13 years ago

I definitely would not delete Kelly's post.

Stagers to this day are getting threats about using the word stage, not too often and not by Barb, but by a handful of her graduates, whom I think just don't know that there is no Trademark in Canada for Stage and a limited US Trademark on instructional videos. A US Trademark does not mean you are trademarked in Canada. Two different countries.

As I mentioned there is a US trademark on the word Stage, but it is only trademarked for use with video tapes. Therefore none of us can do a video that teaches homeowners to Stage their home. That's it. We are free to use the word otherwise. Even create a video teaching people how to merchandise their home.

This is not in any way a bash, just facts with no ill will intended.

Dane

 

Posted by Toronto's 2 Hounds Design: Decorating + Staging (2 Hounds Design + Home Staging) over 13 years ago

Craig, great fodder as always.

If Barb Swartz 'invented' staging then I did too. By that I mean that I was doing it before I knew there was a word for it and before I knew I could get people to pay me to do it for them.   I think many of us fellow stagers could say the same :)

Posted by Jessica Hughes (Ambiance Staging) over 13 years ago

hmmm lets see...

Stage: to plan, organize, or carry out (an activity), especially for dramatic or public effect. (From The Random House Unabridged Dictionary, as quoted on Dictionary.com)

 

Posted by Julianna Hind, REALTOR, 206-679-4768, Tacoma Federal Way, Auburn, Kent, WA (eXp Realty) over 13 years ago

This issue was brought to my attention in December about 2 months after I left staged homes. I have been asked to blog about it and chosen not to blog about it in the past. However in light of today's posts I will.

Not sure who Kelly is, but I can tell you that the letter or email you got was probably from me, as it was my job to send them out. I can say at first when I was told to send them, I did absolutely back Barb as I thought she was correct. In fact, I was like the staging police. Over time and reading and re-reading her trade mark agreement and the TARR server I realized this was not the case.  I would no longer send them out. I don't know why we were told to send them, maybe she got bad legal advice, I just can't speculate and I do not have any anwers as to the dates being off. I can only offer you my apologies as I have with other leaders in the industry. I simply did not know and since I found out I have done my best to make my apologies to the owners of the training companies that I was told to send the cease letters to. I am glad they were not deterred from continuing to stage.

On a positive note I have had the chance to meet so many wonderful people through my association to Staged Homes. I can't even count the number of ex-employees that I have remained friends with and are now doing wonderful things on their own. Kate has the largest and most successful staging business in her area and has given opportunities to stagers in 3-4 states that they would never have had. Being stripped of her designation for breaking rules that did not exist well lets just say nakie looks good on you. When I found out about the date issue I decided to get nakie with Kate and resigned from IAHSP and from being an ASP. There are so many other ex-employees that are doing amazing things just too many to list. I think they are nakie also, maybe we should have a nakie designation. Sorry just trying to add humor to a difficult subject. I have had the opportunity to listen to stagers for over 4 yrs and hear their wants and needs so I have started RESA- Real Estate Staging Association. I am so grateful to have the opportunity to support the staging industry and have an association that welcomes all stagers.  (Shameless plug, I know...)

I think it is important for people to be informed on any decisions they make in life. Conduct your research before you commit to anything and make informed decisions. I can't even pick out paint color for my kitchen without asking the world about it, so why should choosing your training be any different. Let's not focus on who invented or did not invent, who has which Trade Mark etc. Many people knew what Kelly knew and she chose to let the proverbial cat out of the freezer. 

I know many of us are practicing the Secret as I am, so I am grateful for each of you, for Active Rain and all of my experiences in my life. The bottom line is that staging is here and it is here to stay!

Oh, the second bottom line, Al Gore HOT yes or no??  YES YES YES. Nothing better then a well put together man that speaks well, and looks hot!! If you have not seen his documentary, check it out. http://www.climatecrisis.net/

Posted by Shell Brodnax, CEO- RESA (Real Estate Staging Association) over 13 years ago

 Wow... I woke up this AM (quite early in fact) thinking about this post, the energy that it attracts and swirls around it, and then Shell's comment about reading the book "The Secret".

This is a book I too am reading and reading and reading.

As I read Bob Proctor's words from the book, "Everything that's coming into your life you are attracting into your life." it makes me ask of myself...

  • - Who am I being that I attract all this that swirls around my blog?
  • - What do I want?
  • - Who do I have to BE to make it different?

Me

 

 

 

 



 

Posted by Craig Schiller over 13 years ago
Al Gore hot??????????????????????? (not so much).  Hey, to each their own.
Posted by Maureen Graziano (Third Eye Home Staging) over 13 years ago
Very interesting post, Craig. From our perspective, we consider those terms "home staging" and "curb appeal" to be the new buzz-words for an art form that has been used for almost 5,000 years!  I credit her with choosing those words and marketing them, but not with the invention of it. But yes, everything is about perspective.  (I happen to think you've attracted a very interesting discussion with different perspectives)---a good thing!
Posted by Laura Cerrano, Certified Feng Shui Expert, Speaker & Researcher (Feng Shui Manhattan Long Island) over 13 years ago

Great blog, everyone!

Shell,

I, too, got one of those emails a few years back.  It's actually what 'scared' me enough to go into interior design and model merchandising.  However, the 'stager' in me wouldn't die, so it all came back full circle.  I am thankful for the 'detour' that taught me what you can't learn in a class or from a book.

Al Gore hot?  Can't agree there, but using green design in one's house can only help it sell in the near future!

Craig,

I haven't read the 'Secret', but I completely agree with you and applaude you for starting this discussion.  There are a lot of 'burned' people out there, for many reasons, and having 'been one' myself, you get what you put out there, and what you surround yourself with.  Geez, we all need therapy after this, don't we!?

Staging in the Central Florida area (and other areas too) is an uphill battle as it is.  My wish is for all of us-nationally- to work together, help each other, and realize that it's much happier at the top when you have friends to be there with.

A thought for the day:  The next time you get that negative client who sucks the life out of you and leaves you feeling:  angry, tired, used, frustrated, think about this....

What did YOU put out there that drew them to you?

Posted by Mango Tree Interiors (Mango Tree Interiors - Design Consulting | Kitchen Remodel) over 13 years ago

We are all intelligent people.  We should not be silenced by Barb or any any others.  I was raised to challenge and question everything that didn't or doesn't sit well with me. 

In fact, when I took the ASP class last October, I told them they must be wrong caus there was no way Stage, or staged was trademaked.  I am no attorney, but I am also not dumb.  I am smart enough to know that a general term such as stage could not be trademarked in the way they were trying to explain.  Staging as a term has been used in the theatre for decades, common sense told me Barb didn't have a trade mark on it.  I laughed in class when they told me that.  In fact I challenged the instructor, but the poor thing couldn't really defend the topic so I left her alone.  She was only acting on Barb's instructions.

In any event, Barb is an incredibly talented, and motivating speaker and I give her the utmost respect for doing what she has.  As a woman, I applaud her.  I only hope that each and every one of us reaches half of the success that she has.  Barb has unquestionably helped to give this profession the attention is has now and that is what is important.  She has helped to path the way for us. Call it staging, call it fluffing, call it home merchandising it doesn't matter much to me:-)  

Gee - If I get one of those letters from Barb's attorney I will frame the darn thing....LOL

Great, thought-provoking thread Craig.  Tks for keeping us thinking

Posted by Home Staging over 13 years ago

oh please oh please don't ever call it "fluffing" .... http://en.wikipedia.org/wiki/Fluffing 

Posted by Sandi Gerrard over 13 years ago
LOL !!! Oh my oh my....I literally laughed out loud after reading that.  WHO KNEW!! 
Posted by Home Staging over 13 years ago
Wow! That was definitely too much information.  Leave it to Wikipedia (lol).
Posted by Maureen Graziano (Third Eye Home Staging) over 13 years ago

Craig,

 Great blog.  You, much like Babs Schwarz are very good at shaking things up and getting yourself noticed.  While I must admit I did take Barb's course, I completely understand where the mindset of other stagers are:  If a concept already exists, of course one person cannot claim to "invent" it.  However, Barb's claim to coming up with and coining the word Staging, as far as I know, is undisputable.  One thing Barb has done for us all is create an industry were one did not previously exist.  Knowing Barb personally, I can say that no one has put as much effort and $$$ into promoting the Staging concept.  Perhaps we should thank her for that.

 I agree with some of the other Stagers out there that the term Staging does not have the most positive conontation and even aludes to "fake".  I therefore, am proposing a new term "REFINING" (My companies name: Refined Design).  Don't even think about it people-I'm registering "REFINING" as a TM and no one else can use it~just kidding.

 

Your friend in Staging/Refining

 Jodi

Posted by Refreshed and Refined Property Presentation Specialists over 13 years ago

I appologize Cassandra, I truly did not know at the time. I was just doing my job. I am also glad you kept your pace.

You know Denise I am not sure why there is still the TM agreement that is signed before you take the class.  I know it used to say that you would honor the mark with the TM after Stage etc.  So I just dont have any answers on that one. You would have to break it out and really read it. To be honest it could be changed by now I have not read it in while.

But again, I think we all agree that we may not be here doing what we do if it were not for Barb!! In fact I know I have heard that from someone else also!!

OH and for drawing in difficult people, I dont always agree that we did  or do something to draw them in. Sometimes we do, but sometimes we dont.  Like when you are treated horribly on project, school or work, it may  not mean that YOU are doing something to create it. Many times it is that you are needing to learn something from those people. Ask yourself OK, Self what exactly is it that I am supposed to learn here? I guarentee the sooner you come to grips with what you are to learn the sooner you will get out of the bad situation and move on.

Posted by Shell Brodnax, CEO- RESA (Real Estate Staging Association) over 13 years ago
Since the Law of Attraction has been brought up here...let me say that growth IS the purpose of the Law.
Posted by Sheron Cardin, ARTIST - A Home Stager/Sellers Best Friend! (California Moods Inc) over 13 years ago
Craig - I think I may have been the one that said that Barbara invented staging. I guess I meant that she was the one that started using it towards the sale of homes. PLUS, I had just finished my book where I was told by my publisher to say so, just in case things got ugly! lol 
Posted by Teri B. Clark (http://www.teribclark.com) over 13 years ago

I think we all agree that Barb should get her due credit.  I also stand with Denise to say that we are not dumb and if we all just took the time to think about some of the things we were told in our ASP classes, we would not only see through them, but have no reason to fear using common sense.

I don't place on any of my marketing materials that Staging is a federally registered TM as I was told to. Why, because I refuse to mislead people by perpetuating a myth.  We all worry about our credibility and as I believe that eventually every thing comes to light, I don't want to have any fingers pointed at me when it does.

Let's face it.  If those letters had any weight and there was an actual TM or whatever, people like Sheron Cardin, Debra Gould and Audra Slinkey would have been run out of business a long time ago.

I think Barb is awesome and she has been nothing but nice to me.  She is the best motivator I have ever met, absolutely.  She pushed an entire industry into the spotlight and for that she is the bomb.  However she is a mortal being just as we all are.  We make bad decisions and fail others - it is just how we are made.  The industry she worked so hard to establish will live on after her as it should.

Posted by Kimberly Wester over 13 years ago
Oh, yeah.  Shell?  Al Gore?  I must have missed something...
Posted by Kimberly Wester over 13 years ago

Ah Craig - I am away from AR for a bit and the debate becomes interesting.  Being new to staging, I wondered about the significance and usefullness of getting a designation.  Being an experienced business person, and a frugal one at that, I honestly did not want to shell out the dough to take a class.  I am a fan of creating something from nothing, beauty from disorder (maybe that's why I love this business) and chose to go it alone.

So far so good. . .until yesterday. I have a close friend who is a newly licensed Realtor and she has been taking training classes through her brokerage firm which is a large national franchise.  During a lovely party yesterday over a glass of fine merlot, she asked if I had a staging "accredidation." After swallowing, I asked what prompted her question.  It seems that this large brokerage firm is encouraging their agents to align themselves with "accredited" professionals!  Any thoughts?

Posted by Lori Gilmore, One Savvy Move Home Staging (One Savvy Move) over 13 years ago

LORI...

The fact that a company feels it NEEDS to align themselves with certified/accredited "Pros"... that is just GREAT marketing on the part of the certified/accredited "Pros"...

While you might not like it... you got to respect it. Once you respect it, you can plan your strategy to sell yourself and your PROFESSIONAL services.

Me

Posted by Craig Schiller over 13 years ago
Craig- You are right. . .respect it. . .don't like it. . .consider it a challenge. . .and I LOVE a challenge!
Posted by Lori Gilmore, One Savvy Move Home Staging (One Savvy Move) over 13 years ago
Wow...I've heard bits and pieces of the Barb S. thing but it never made any sense to me as I  am not a stager but just a REALTOR. I never knew there was staging designations or accreditions.  Very interesting post Craig.
Posted by Monika McGillicuddy, NH Real Estate Broker (Prudential Verani Realty) over 13 years ago

Al Gore is hot. So is Bill Clinton, whew I feel flush, he is so well spoken!!

Posted by Shell Brodnax, CEO- RESA (Real Estate Staging Association) over 13 years ago

http://activerain.com/groups/HotorNot 

 

OK So i dont hijack this blog, I started a hot or not group, Just needing some fun. I got it started. Have Fun

Posted by Shell Brodnax, CEO- RESA (Real Estate Staging Association) over 13 years ago

SHELL... no problem. The levity WAS needed!

Me

:)

Posted by Craig Schiller over 13 years ago
Thank you for airing this. I am so glad to hear the voices of so many thoughtful, engaged, and strong staging comrades. It has been helpful to hear the conversation spin, maybe even therapeutic. All told, Barb's amazing energy for staging has raised all the boats in the harbor. 
Posted by Paula Springer, A.S.P. (Key Elements Inc. Home Staging & Interiors) over 13 years ago

Craig, I name you now "the cook."  Which movie was that, the NY Scorcese film? or I know, it was the movie where they had "the butcher."  Anyways, you are now known as "the cook" because you are STIRRING THE POT!  ( :

I think whether we as stagers, in the world of AR (ASPs and nonASPs) alike, agree or disagree about whether Barb is the "inventor" of staging, we do have to acknowledge that she is really helping us, and our industry.  I will disclose that I am bias, for I have had training from her and received nothing but awesome support and I have a great deal of respect for her. 

Regardless of whether she has the right to TM the term, I do know that Staging is her life's mission. To spread the word and to educate consumers and Realtors alike about the benefits of staging. She has been tirelessly promoting and marketing the staging industry, and had it not been for that one person, staging would not have the momentum it does today. 

Posted by Marcyne Touchton (Domaine Staging) over 13 years ago
Thank God for Edison -- because I would hate blogging in the dark!
Posted by Julianna Hind, REALTOR, 206-679-4768, Tacoma Federal Way, Auburn, Kent, WA (eXp Realty) over 13 years ago

Good morning all - Since I joined AR, about 2 months ago, this has been one of the best posts.  It is great to get the discussion going and bring things to the "light".  I do not know Ms. Schwarz, however, it sounds like she is definitely a pioneer in this field.  When I read about her sending threatenting letters to people about using the term "staging", I thought that was unfortunate.  I'm sure Ms. Schwarz does not need to do this.  From what I read here, she sounds like a brilliant marketer and business woman.  She should be secure in the fact that she is a leader in this growing industry.  Another point, Barb Schwarz should be quite flattered, after all, isn't imitation the highest compliment?  I'm sure that however many people get into staging, there is enough business out there for everyone.  So hats off to Barb, and all the other industry leaders and beginners, like myself.

On another note, Julianna, I too, would hate to blog in the dark.  Thank God for Edison!

Shell - Al Gore????  I think it's just the global warming getting to you. (lol).

Posted by Maureen Graziano (Third Eye Home Staging) over 13 years ago

I attended a seminar given by Barb about 20 years ago.  Back then, I don't remember her using the term "staging".  You were simply trying to make the property look as good as possible so that it would sell faster at a higher price.

Give anybody enough time and they will "invent" a new industry.

Posted by Steven Shewell, The Mortgage Maverick (Primary Residential Mortgage, Inc.) over 13 years ago

I couldn't agree more Craig. Well said.

Posted by Anonymous over 13 years ago

Just to clear the air...lots of lightbulb inventing ideas!  Wouldn't Thomas Edison be pleased with the 21st Century of Active Brains!

 Having personally been trained by the infamous Barb Schwarz, who, incidentally is the "creator or home staging", is one sharp visionary. 

Where was I, certainly not thinking, I guess you could say, the light bulb never came on.   Well, it took two people to change my light bulb, now I am an Accredited Home Staging Professional Master.  Thanks to the creator of home staging, Barb Schwarz.

My back ground.  29 years of real estate CRS, Broker and so on.

 Carol Erks ASPMaster

Posted by Carol Erks Greater Midwest Realty (Greater Midwest Realty) over 13 years ago
I find this to be thought provoking and am happy to see that our industry continues to evolve with the addition of increasingly professional stagers!
Posted by Jo Potvin, Home Staging Cincinnati - Design To Market (Design To Market LLC) over 13 years ago

 Stagers, Realtors and Commentators:

 Yes,  don't we have fun! I found what so many of you are Creator friendly...so here it is

Home Staging "The Winning Way to Sell Your House For More Money". by Barb Schwarz, copyright 2006 by Barb Schwarz and Mary Seefafer Sears.  All rights reserved.  Go to page 10:  Barb Schwarz, Creator of Home Staging. 

 I am old fashioned and grew up with Mr. Webster. and The New Lexicon-Webster's Dictionary of the English Language describes INVENT as follows:  to devise,(a new device, method etc.), to think up, to invent  a story, L. invenire (inventus, to come upon). I am thinking this would cross reference of an Inventor. So whats' in your dictionary?

I just love the banter within the blog site.

Carol Erks ASPMaster  StagingMyHome.com

Posted by Carol Erks Greater Midwest Realty (Greater Midwest Realty) over 13 years ago

LOL... As Shell can attest we (my partner and I) know way too much about this one... and the proverbial can of worms that it has been since the beginning.  Have no fear, as much as it was tried (and denied) staging is not a trademarkarkable word....

As far as being the creator, once again... nada.  However, to give credit where its due, even though there was already an industry (baby as it was) Barb did put it on the map, and may have even given it its name.  Nobody can deny SHC's involvement in doing this.  Especially on the web.  However, if you know Barb (and a few of us truly do all too well) like any great sales man or woman, give her a chance and she will claim to have invented the wheel.

On this same note... for those of you that really want to learn.  Shell is probably one of the most well informed people on this subject, and staging in general.  There are only a handful of people that can rival her, only because they helped author several of the many programs out there.  (but thats another subject for another day)

 L and L

Posted by LH2 Staging Inc (LH2 Staging Inc, Minnesota Expert Home Stagers) over 13 years ago

Oh no, now I have to battle with her on who actually invented the wheel?  Will this ever end?

In all seriousness - I do give the women credit for putting it on the map. Period end of sentence.

Posted by Kathy Nielsen, Atlanta Georgia Home Stager (http://atlantahomestaging.net) over 13 years ago

Wow... while this was NOT the intent of my initial post... somehow this post did cause issues swirl to the surface. And in all this there lies a lesson for ANYONE who writes a blog.

So first let's talk about MY PERSONAL PURPOSE for writing that post.

The great thing about Active Rain is it a place for me to write my "first draft" and see what "works" with what I wrote. Comments then give me a clue to how well I communicated my message and if I need to alter/tweak before putting it up on my "Pretty" blog. Case in point... I KNOW that post missed some of the mark. I needed to go back and do some editing.

This post was about USING WORDS, CHOOSING WORDS, and ASSIGNING WORDS to the thoughts, ideas. theories, plans, programs, methodologies, concepts, wishes etc... etc etc we write of in life. I don't care if you are writing a note to you kid's teacher at school or a book that makes the New York Times Best Seller's List.

WORDS have power to convey (or wronglfully convey) a message. CHOOSE them carefully. THAT is why even in my own post I saw that the words I choose in the post did not fully convey the message I WANTED to communicate. So when I rewrote it and posted it on my "Pretty Blog" I added this: 

"Anyway... getting back to words, the use of the words "invent" and "staging" demonstrate how the use of the one right word can help to effectively communicate a message. So while Barb's word "staging" is masterfully on target, on the flip side, the word "invent" falls short."

I chose BARB SCHWARZ to write about because she is a recognized FACE IN THIS industry. Whether you personally have good, bad or indifferent feelings for her... it is a fact she is recognizable figure in the industry that I write about. From a writers perspective, it helps to develop a point an convey a message if you KNOW your audience can RELATE to that which you write.

As more and more people read my words... it sets me up to be a target. I know it, I expect it, I don't LIKE it...  but that is the way that it is. PERIOD. So my words need to be CAREFULLY selected. As do Barb's or ANYONE ELSE who writes PUBLICLY! Period. In this industry or any other. Period. As a writer you put your words out there to BE scrutinized. PERIOD. And if you don't like the fact that people MAY just challenge what you say. Then DON'T write blogs, DON'Tt write articles, DON'T give interviews, DON'T do videos, DON'T write books. LIVE in a friggin bubble.

But PLEASE reader, viewer, listener know that JUST because it is printed, televised, spoken DOESN'T make it God's Truth. Don't be that ignorant or nieve.

If you are THAT nieve... then here. Craig Schiller created the World.  Now wait 2 days and print this comment out.  Then you have the printed PROOF that it is so. Because you read it here and it is printed out! Really! What ever happened to the saying... "Question Authority" ?

As for all the controversy that surrounds Barb Schwarz.

I am sorry it is such. But there is obviously something VERY REAL between these people and Barb. AS there is something REAL between those people that LIKE Barb and Barb. 

It is a well know fact that people LOVE bad news MORE then good news. But, the BAD will TRUMP the good. And the BAD will grow and spread FASTER than the good. And the bad will be harder to clean up.

Once the BAD is out there it will stick to the hearts of those who feel it and they will judge, criticize, condemn Barb no matter what she does. She could create a scout troop for orphans that walks old ladies and puppys across street corners... and she will be a target. The hurt to me seems way too real. Way too deep. Who am I or who are you to say it is not so for those that are hurting?

Me

Posted by Craig Schiller over 13 years ago

Hi Craig - First off, I don't know Barb.  Obviously she is a successful business woman, so good for her.  I am in total agreement with you about the power of the written word (the spoken word as well).  Words are very powerful. 

What you say about blogging and writing for the public is so true.  No matter what you write, once it is put out there for people to see, you are wide open to criticism.  Everyone will interpret your intentions in different ways.  You could write, "it's a beautiful sunny day", but someone out there may read something negative in that comment.  Writing, like beauty, is in the eye/mind of the beholder.  I too, think that some people here on AR or other forums will never write anything for the the fear of offending their audience and getting negative feedback.  That is a shame.  Some great writers/thinkers will be silenced because they are paralyzed by what other people may think of them. 

Today in this PC world, I think people get offended way to easily.  With everyone being so sensitive people have to think and think again before they speak/write.  Some of the greatest writers ever, Mark Twain, F. Scott Fitzgerald, etc., would be blackballed today and be labeled racists.  People would not get that they wrote for their time. etc. 

I love to write.  I know however that some people won't get it or may misinterpret my intention.  Just like with anything else, you can't please everyone, so you gotta please yourself.  When you are true to yourself, I believe that will come across in your writing and everyday interactions with everyone you meet.

 

Posted by Maureen Graziano (Third Eye Home Staging) over 13 years ago
Sure Barb invented staging.  Al Gore invented the internet.... 
Posted by Chris Tesch, College Station, Texas Real Estate (RE/MAX Bryan-College Station) over 13 years ago

Fun post, especially its aftermath...

Thanks.

Posted by Real Estate Flyers (Guru Real Estate Flyers) over 13 years ago

Craig, you are a wise man.  Uncannily smart as well.  There are those that know, and those that think they know.  (the whole Barb saga) The truth is... it doesn't really matter.  Every staging businesses success depends on mostly one person.  The person running it. 

Posted by LH2 Staging Inc (LH2 Staging Inc, Minnesota Expert Home Stagers) over 13 years ago

It never ceases to amaze me the visceral response any mention of Barb or ASP gets!

 

debra

Posted by Debra Gould, The Staging Diva (Staging Diva / Six Elements Inc.) over 13 years ago

Didn't Al Gore INVENT the Internet??

Barb may not  have invented Staging, but she took the initiative to Register the words Staged® and Staging® for her business.

Posted by Donna Harris, Realtor,Mediator,Ombudsman,Property Tax Arbitrator (Donna Homes, powered by JPAR - TexasRealEstateMediationServices.com) over 13 years ago
Well, Barb did put "staging" in spotlight first. Cudos to her! Just a perfect example how you can take something so simple and obvious and make it better!
Posted by Edite Liepina-Lawrence (ERA Tradewind Real Estate) over 13 years ago

I commented on your other post and want to add it here as well. Hope you don't mind.

What is a good leader? My favorite teacher of all time, Betty Jean House, said to all her students and I quote; "You will all become greater than I, the student always becomes more than the teacher". She continued with "for you will use what I have given you and evolve it making it your own, using it in places I have never known".

Stage It Forward!

 

Posted by Sheron Cardin, ARTIST - A Home Stager/Sellers Best Friend! (California Moods Inc) over 13 years ago

Craig... late to the party and I didn't read any comments. Sorry, I usually try. But in any case, not a good or great blog, but an EXCELLENT blog. Not only was it well-written,but the message was loud and clear.

Acting as a professional, especially in forums and blogs, we do need to choose our words very carefully. And no, I am not perfect, but I will write in a blog when I am offering my opinion. Just the other day, I read something that someone did on points. Stating that this is not the time to buy or pay for points. In my opinion, this is misleading people. He never talked about goals of each individual.

In any case, I was very impressed.... great job.

                                                                                                              jeff belonger

Posted by Jeff Belonger, The FHA Expert - FHA Loans - FHA mortgages - USDA loans - VA Loans ( Social Media - Infinity Home Mortgage Company, Inc) over 13 years ago
I had the opportunity to hear Barb Schwartz speak at our state Realtor convention last year and found her to be a very dynamic, fascinating speaker.  I'm not sure what all the controversy is about.  I am curious, are there other organizations which teach staging courses which Realtors can attend to attain a home staging certification or designation?
Posted by Stefan Scholl, Northern Michigan Real Estate (Buyer's Broker of Northern Michigan, LLC) over 13 years ago

Craig - you've made some excellent points, and I think your blog was very fair, not negative. You also made a point about designations and what they are, and leapfrogging from that I just posted on that aspect. The staging discussion has been interesting, but rather departed from your excellent point on choosing words. As a former English teacher (at least one lifetime ago) I can appreciate that.

Also very interesting that you sometimes use your Active Rain blog as a proving ground, before posting to Your Other Blog. Kind of like your own Board of Directors or mentoring group, isn't it?

Posted by Sharon Simms, St. Petersburg FL - CRS CIPS CLHMS RSPS (Coastal Properties Group International - Christie's International) over 13 years ago

Craig,

I have to say this is the longest comment list on blogs that I've ever actually read through (usually after about 10-15 comments, I'm done).  I feel compelled to comment since I've gone this far.  As an instructor for my own staging training facility, I give thanks to Barb for being such a pioneer in the industry.  I also wish she would choose her words more carefully, or does she choose them very carefully already?  I do feel that her amazing God-like personna has made her company hugely successful, but at the same time alientated her from much of the industry.  I actually had another staging company comment to me about the connotation of the designation ASP (read the designation and don't think too hard).  Basically they didn't want to be one and was of the opinion that everyone who took the course was one.  I don't personally feel that anyone can identify an entire organization by association.  I also think, as has been expressed by so many other stagers that she was a poineer in the industry.  How many of us would have the opportunities we have now if she had not decided to market the profession?  By the way, My mother also did this everytime we moved, which was extremely frequently - if she had made it a profession, maybe she would have been the "inventor"....

Words are extremely important, as you have so boldfully pointed out.  Perhaps we should all remember as Shell said that our thoughts and actions can also impact things dramatically.  Don't get too high up there - you may find yourself unable to connect to others without falling.  Don't let the little things get you in a twist - find a way to make it your advantage.  Stay with what you know is right, forget the rest. 

Stefan - YES!  There are many other organizations that you can become certified through - don't let the marketing fool you. 

Melissa Marro, First Impressions, www.StagingAndRedesign.com - become a member today!

Posted by Melissa Marro, Jacksonville Real Estate and Home Staging (Keller Williams First Coast Realty - The Marro Team) over 13 years ago

Craig, yes... you are absolutely correct "staging" or readying a house for sale was done way before Barb.  She, as others stated, did coin the term "staging".  I don't know if anyone referred to it as Staging before.  Does this not mean that she invented "staging"?

I think that it's sad that you are trying to take that away from her.  She was the pioneer and proponent of the movement and has done more for staging than any one else.  Let's give credit where credit is due.

I am sure that most would agree that you can turn words around every which way and argue different points by reading the same sentence.  Look at the politicians.  They're experts at it.

Blogs should be fun.  In my opinion, they shouldn't be over analyzed.  Otherwise, most people will not feel comfortable writing blogs. 

I agree with your point that we should be careful choosing words, but at the same time,let's not get too technical.

In my eyes, Barb did invent "Staging".  After meeting her and listening to her talk, I changed my view of staging and started incorporating it with all my listings.  She is the inventor to me.  She is the reason that I hire STAGERS.

Just like Thomas Edison is known for inventing the light bulb - you can not take that away from him.  Electricity might have been there, but he was the one that brought it to the world.

You accomplished what you set out to do - write a good, controversial blog!  :-)

Posted by Irina Netchaev, Pasadena CA Real Estate (Pasadena Views Real Estate Team, Inc.) over 13 years ago
My husband is always saying that "Words mean something". He gets so aggravated at people who use words in the wrong context. Now he has got me hooked and it is so hard for me to hear politicians speak because they twist words so easily. Remember, "Well, it depends on what the definition of "is" is?" (Bill Clinton during his scandal) When I started reading your post, I knew right away you would need to pick your words carefully or someone out there would think you were attacking her. Good Job! I wish I could write as well as you.
Posted by Jennifer Kirby, The Luxury Agent (Kirby Fine Homes) over 13 years ago

This has been very interesting.  I am surprised.. and not so surprised how many of these comments have been made by ASPs or ASPMs.  While many of you have met Barb or spent some time around her...most of you do not know her.  That said... for the few us that do, lets be very careful not to turn this blog into an argument.  Rather let it feed your mind a little food for thought.  While there are those very influencial people that have "helped" create the staging industry, by making everyone aware of it, there are many others, including people like Shell that have had a very large hand in what you now see today.  MOST of these people have never received credit for their incredible contributions, and much of it has been claimed by only a very few, each claiming sole rights to the knowlege or "invention" mostly contibuted by others.

Like Shell, we at one time also had a hand in perpetuating some of the "Barb-isms" but.... we got wiser.  But some of those things she brilliantly coined and no matter how you slice it.... they are still some of the best ways to get a point across to a client.

The bottom line is, this blog is here to help continue and develop both your skills and knowlege through the EXPERIENCES of other stagers.  People that have developed a truly successful business and found the most successful methods to do so are beyond valuable.  Its not an act, or a show, but a true working model.  These are the people you need to listen and learn from.  It is NOT here however to worry about the validity of people like Barb.  I will drop it with this passing thought.  For many of you here, much of what you needed to know you have either learned from here, or experiences, and unfortunately not in your classes.  We know, because we were there in the beginning of several of them.  Which is why we are where we are now.

Your walk talks and your talk talks, but your walk will be louder than your talk. 

Shell... really??  Al Gore??? :-)

 L and L

Posted by LH2 Staging Inc (LH2 Staging Inc, Minnesota Expert Home Stagers) over 13 years ago

Great Post!  I have never seen so many responses that were written in such detail.  I am glad the staging industry is so well represented here on Active Rain.

Posted by Randy L. Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) over 13 years ago
Craig - I don't know if this is the same Barb Schwarz but in the late 80's & early 90's the was a Barb Schwarz in the Pacific N.W. (Seattel I thought) that was a big hitter in real estate.  She was interviewed many times by the Realtor magazine and wrote some books.  Later in her career she wrote a book on nutrition and proper diet.  Same Barb Schwarz?
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) over 13 years ago

Ok, ok, ok I was NOT going to comment but something has been really bothering me and seeing that we have an open forum well....

First let me say Barb Schwartz is brilliant in advertising and she has done a lot for the staging world. Is she an inventor? I don't know and truly I could care less. I do thank her for bringing Staging Awareness and it's importance.

What is bothering me is this: I took the class because I am so passionate about staging.  I love to help people and I love to see the end result.  I have been burned as I am sure many have.  I was hired by a Realtor that I did a lot of work for and she paid very little money. It was the beginning of my tenure with staging.  I wanted to prove myself so I accepted the work.  The Realtor returned my things damaged not once but three times.  She lost the listings and I lost out on inventory.  She was dishonest with me and the entire ordeal was not pretty.  I once blogged about it.  The realtor constantly told me how she staged properties herself and I would ask myself why is she hiring me? I looked at the properties the Realtor so called, "staged" and well that is NOT staging in my book.  Clutter, clutter, clutter.

I live by the secret so I decided not to focus on the negative. I have never been rude just better to walk away.  This Realtor burned me so bad and to add salt to injury she now has an ASP designation???WOW! That just tells me ANYONE can have those letters. You sit in a class and you can have the designation.  That makes me sit and think.  I have a design background but I also am aware that design and staging are completely two different things. When I take a job.  I take it to make a difference.  I carefully plan out the space, look at the colors, choose the accessories. It is not about making things pretty.

Am I frustrated? YES I AM.  Do I blame Barb? NO she is doing a lot for the industry as a whole.  I would lie if I did not say I am frustrated. In staging I think you get it or you don't.  I certainly do not believe by taking a class and getting letters = Great Stager.  Is it just me?  I need to go and do Yoga.  I am sorry this is not a slam.  It is simple FRUSTRATION. Do I think there should be a test? Perhaps. If that will weed out anybody slamming cash down = Certification.

Posted by Patricia Barta, Staging by Patricia, N. Virginia (Staging by Patricia) over 13 years ago

I had originally signed up for one of Barb Schwartz's classes, paid my $1800+, mainly because I wanted to be "accredited" and also because I wanted to make sure that, even though I had been staging for a while, I wasn't missing anything. The night before the class, I received an email with a contract that I was required to sign and fax back before I could attend the class. I found the contract to be all in Staged Homes interest, and not to my interest at all. Firstly, I didn't believe that Barb held a trademark on the word Staged, or that I needed to include a registered trademark sign whenever I used it. But what got me was the fact that I had to link my website to hers, and that she could terminate the relationship and I could not (at least to my understanding). Needless to say, I cancelled my application to take the class.

I am appreciative to Barb Schwartz for all the attention she has brought to the profession of Staging. She has an incredible marketing machine that she has created.

Thanks for bringing this subject to light where it could be discussed in the open.

Posted by Michelle Minch, Home Staging Los Angeles and Pasadena, CA (Moving Mountains Design Home Staging, Pasadena, CA) over 13 years ago

  really enjoyed "all the blogging moments".  This is true communication, of great minds mentoring together.  To add your truth in words, takes courage and wisdom.  I have learned something from the comments, and will not take away or remember a bad comment. Why? Because there were none. Constructive criticism is good for the soul. 

Professional home staging takes visual courage. We create a visual thought.  We are controversial.  We are all inventors within ourselves, we set a stage and invent an idea each time we go into a home to stage.  Never/well almost never will any two homes be staged identical. After all, who is related to who and who said what and who did what and who made what

The International Accredited Home Staging Professionals (IAHSP),will be breezing  into the windy city for our annual Staged Homes Convention in June. 

 Hey Chicago, we are excited to see your lovely city!

Thanks for a Blog well done Craig.

Carol Erks ASPM for Stagingmyhome.com

 

 

 

Posted by Carol Erks Greater Midwest Realty (Greater Midwest Realty) over 13 years ago
Wow Craig, I came in reverse from your next blog, which I did not want to comment on until I read this blog. Did not realize the multitude of comments that would be here, but I have to say this was an excellent post, not only because of all the different avenues it branched out into ie, staging credentials, Al Gore, hot?:(   The Secret, etc. but because I am a great proponent of how words are used and the real controversey that can be caused when the WRITTEN word gets perceived differently than the way you first wrote it.  Apparently you are looking for some excitement and are attracting this to yourself:)  (don't take that the wrong way, I meant it as a result of you saying you practice the Secret:)
Posted by Karen Hurst, Rhode Island Waterfront! (RICOASTALLIVING.COM) over 13 years ago
What is amazing is the number of times Al Gore comes up in the comments. Personally I believe Al Gore invented Staging!
Posted by Gary L. Waters Broker Associate, Bucci Realty, Fifteen Years Experience in Brevard County (Bucci Realty, Inc.) over 13 years ago
If Al Gore is HOT maybe that is the reason for our supposed global warming.
Posted by Kathleen Lordbock, Keller Williams Realty Professionals (Keller Williams Realty Professionals) over 13 years ago
I think Al is Staging the Planet!!! Any buyers out there??? ME.
Posted by Sheron Cardin, ARTIST - A Home Stager/Sellers Best Friend! (California Moods Inc) over 13 years ago

Al Gore Hot? WTF?

Posted by Al Gore about 11 years ago

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