Marketing typically crafts and packages "our messages" in perfected snippets we HOPE connect with our clients.
How often do we just wish that our clients REALLY knew us for who we were?
We wished they "got" our love for what we do… our commitment to being HONEST… our wanting to be 100% fair to all parties involved. We wish they knew what I call our "Back-story"... the reality of who we are as people not just someone trying to sell something for the sake of a sale.
As I participate more and more on Active Rain, I see the back-story of others come to life. And at times I am moved to a point I NEVER expected.
Tonite I was moved to such a point… as I read Lisa Tharps blog about her sister Jeannie's battle with brain cancer.
While my heart aches for Jeannie, it is inspiring to know that Lisa knows AR is a safe place to share the back-story of her life.
Matt, Ben and Caleb... I know this was NEVER what you intended for this site. But thank you for creating a cyber community that feels safe to care and share.